Fjällräven news and archive

Fenix Outdoor slips deeper into the red in second quarter

Trading group Fenix Outdoor International AG (Fenix Outdoor) saw a further decline in sales in the second quarter of the 2025 financial year. The loss was also higher than in the same period of the previous year. The Zug, Switzerland-based group, which includes retailers such as Globetrotter, Naturkompaniet and Friluftsland, as well as brands...

PeoplePress Release

Fjällräven Appoints Tina Rolén as Marketing Director

Fjällräven, the iconic Swedish outdoor brand, is pleased to announce the appointment of Tina Rolén as Global Marketing Director, effective January 20, 2025. Tina succeeds Alexander Matt, who has played a key role in Fjällräven’s growth and success over the past several years. Alexander will remain with the company during a transition period...

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Fashion

Fjällräven perceived as most sustainable brand

Fjällräven has been voted as the most sustainable fashion brand by Swedish consumers. The voting is part of the Sustainable Brand Index 2023, which tracks 80,000 consumers across eight countries in Sweden, Norway, Denmark, Finland, the Netherlands, Estonia, Latvia and Lithuania. The Index measures and analyses nearly 1,600 brands across 36...

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Fashion

Four Paws launches new initiative to promote "Cruelty Free Down"

A new online initiative aimed at encouraging outdoor labels to take on stricter regulations regarding their down feather supply chain whilst showing customers which retailers source down from animal-friendly suppliers has been launched by international animal welfare organization Four Paws. Dubbed the “Cruelty Free Down Challenge,” the...