Fragrance news and archive

Messi launches debut fragrance

Footballing superstar Leo Messi has unveiled his debut fragrance, Messi Eau de Parfum, which will distributed by beauty industry leader Sheralven in the US exclusively in JCPenney. Developed with globally sourced ingredients, the scent features top notes of cardamom and wild cypress, contrasted by warm notes of leather and cedarwood with hints...

Fashion |Beauty

Merit expands into fragrance

Minimalist beauty brand Merit, founded by Katherine Power, is expanding into fragrance with its first scent, less than four years after its launch and after hitting 100 million US dollars in sales in 2023. Its debut fragrance, Retrospect, launches on October 22 and is described as a “complex, layered scent,” which has taken the brand two years...

Fashion |Beauty Featured

AllSaints to showcase at LFW for 30th anniversary

British fashion brand AllSaints, founded in 1994 by Stuart Trevor, is marketing its 30th anniversary with a special activation during London Fashion Week. To commemorate this milestone, All Saints will host a series of exclusive activations at the Serpentine Gallery in London from September 13 to 15. This will include a catwalk show during LFW...

Fashion |Beauty

K-3 launches fragrance collection with Scent Beauty

K-3, the luxury home and lifestyle brand co-founded by the late Japanese designer Kenzo Takada and his partner Jonathan Bouchet Manheim, has launched a fragrance collection with Scent Beauty, Inc. The three exclusive unisex fragrances have been created as an ode to Kenzo Takada’s philosophy and life, honouring his creativity, while taking...

Fashion |Beauty

Michel Germain Parfums unveils ‘Emily in Paris’ fragrance

Prestige fragrance house Michel Germain Parfums has unveiled a new fragrance collection with Paramount Consumer Products inspired by the ‘Emily in Paris’ Netflix series. The fragrance launch coincides with the new Season 4 of the show, created by Darren Star, centred around marketing exec Emily’s adventure in the French capital, juggling work,...

Fashion |Beauty

Hellmann’s unveils first-ever mayonnaise fragrance

Unilever brand Hellmann’s has teamed up with NFL Tennessee Titans quarterback Will Levis to launch the first-ever mayo-scented fragrance. The Will Levis No. 8 fragrance has been developed to harness the “tantalising scent” of mayonnaise with notes of tart lemon, mayonnaise accord, coffee undertones, musk and vanilla. The launch follows Levis’...

Fashion |Beauty

Ariana Grande unveils new region-specific fragrance collection

Grammy-winning artist and actress Ariana Grande has unveiled a new international multi-fragrance collection in partnership with prestige beauty company Luxe Brands. The new fragrance line called ‘Lovenotes’ has been developed in collaboration with esteemed fragrance houses Robertet and International Flavors and Fragrances and will offer...

Fashion |Beauty

Auntie Anne’s launching a pretzel-inspired fragrance

Auntie Anne’s, the American chain of pretzel shops, is bottling the aroma of its freshly baked pretzels with an exclusive new fragrance, Knead. Launching on August 13, Knead has been designed to transform the iconic aroma Auntie Anne’s fans love into a wearable scent infused with notes of buttery dough, salt and a hint of sweetness. Julie...

Fashion |Beauty

Esquire launches debut men’s fragrances with Michael Malul

Men’s media brand Esquire has launched its first-ever fragrance line in collaboration with fragrance house Michael Malul, facilitated by licensing agency IMG. The four new fragrances pay homage to Esquire's rich literary history and notable contributors, from F. Scott Fitzgerald and E. E. Cummings to new journalism legends like Tom Wolfe and the...

People

CURiO Brands names new CEO

CURiO Brands, the designer and marketer of luxury branded fragrances, has announced former Harry’s executive Michael Moore as its new chief executive officer. The move comes as outgoing CEO Anne Sempowski Ward has been appointed chairwoman of the CURiO board. Moore was most recently president of Harry's, where he was instrumental in driving...

Retail |Beauty

Lush opens new Perfume Library concept in London

British beauty retailer Lush has opened a new Perfume Library concept store in London inviting consumers to explore an exclusive selection of 12 new perfumes, not yet available anywhere else. The fragrance concept, located at 67-71 Beak Street in Soho, aims to showcase Lush’s long history of in-house perfumery by offering consumers consultation...

Fashion |Beauty

Max Mara signs fragrance deal with Shiseido

Italian luxury fashion house Max Mara has signed a long-term fragrance partnership with Japanese cosmetics group Shiseido. In a joint statement, the two companies said that Shiseido will have the exclusive worldwide license to develop, produce, market, and distribute fragrances under the Max Mara brand. The fragrance license will be managed by...