Freddy news and archive

Freddy’s lifestyle

34 Years ago Freddy’s history started and its biological need for motion and dynamism referred to as the ‘Slounge Way’. The brand integrates fashion, sport and fashion and launches ‘Art of Movement’ for AW10. The new Freddy collection brings 'Slounge' to the forefront of its campaign, demonstrating the brand’s commitment to the ‘Art of Movement’...

Fashion

Freddy into Korean market

Following its presents in the US since September 2009, Italian active wear Freddy continues its international distribution expansion strategy with its entry into the Korean market. The company inked a new licensing and distribution agreement with the Korean fashion giant ‘In The F Co. Ltd’. The agreement concerns mens, womens, childrens, sports...

Fashion

Freddy takes it all

Taking home several medals during the Winter Olympics in Vancouver, the Italian Olympic Team wore clothing especially designed by Freddy. The company created the Italian team’s uniforms and each athlete’s wardrobe included outfits for both official occasions, and outfits with a more sporty design. Freddy decided to keep with the Italian team’s...

Fashion

Italian dancewear at Topshop

Fashion design and dance in the mix isn't unknown theme within the fashion industry. Luca Missoni designed for dance group Aeros, a group of Olympic gymnasts-turned-dancers. Now for AW09, dance and fitness wear label Freddy is bringing the ‘Art of Movement to the High Street’. The Italian company is launching an exclusive capsule collection for...