H&M Beauty news and archive

H&M Beauty to open first flagships in Sweden

H&M Beauty, the beauty brand from fashion retailer H&M, is opening its first Swedish flagship stores in Stockholm as part of its plan to create an “inspiring and cohesive beauty universe, both physically and digitally, where customers can discover and purchase their complete look”. The first store will open in the Mall of Scandinavia Stockholm...

Fashion |Beauty

H&M relaunches make-up range with Raoúl Alejandre

Fashion retailer H&M is reimagining its H&M Beauty cosmetics range for autumn 2023 in partnership with renowned make-up artist Raoúl Alejandre. The relaunched own-branded H&M Beauty make-up line rolls out this month with a new range of mascaras, blush, and lipsticks, offering new high-quality vegan formulas that are “sleeker and better than ever...

Fashion |Beauty

H&M Beauty is launching a Gen Z skincare and bodycare range

H&M Beauty is launching an exclusive collection of 10 everyday vegan essentials for Gen Z consumers, from a frictionless razor to a body moisturiser, with prices starting at 2.99 pounds. The brand is called OHH! (Oh Hey Hero) and has been designed to offer “an honest and modest curation of products that make life a little easier and whole lot...