Hush news and archive

Hush reports narrowed operating loss despite turnover decline

Hush Homewear Limited, the premium women’s fashion and lifestyle brand, has reported a strategic shift in its fiscal 2025 performance, prioritizing brand health and profitability over sheer sales volume. Despite a 14 percent decline in turnover to 45.1 million pounds (61.1 million dollars), the company successfully narrowed its operating loss to...

Retail

Marks & Spencer adds Hush and Whistles to third-party brand platform

British department store Marks & Spencer has introduced womenswear brands Hush and Whistles to ‘Brands at M&S’, a platform dedicated to third-party labels. For Hush, the debut will consist of an exclusive 12-piece collection, marking the first time the platform will hold an exclusive line. It will contribute to the more than 300 seasonal styles...

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Business

Hush swings to loss as FY24 turnover dips following relaunch

Women’s lifestyle brand Hush Homewear reported a dip in turnover for the year ended 30 March 2024, during which time it also swung to a loss. The company, which relaunched in late 2023 upon the return of its founder Mandy Watkins, posted a turnover of 52 million pounds for FY24, down from 62 million pounds in the year prior. Hush further fell...

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People

Hush names Philip Mountford as chairman

Following the brand relaunch in October 2023, UK-based women's fashion brand Hush has appointed Philip Mountford as chairman. The company said in a statement that Mountford strengthens the board as Hush eyes expansion in the UK and internationally. Commenting on the appointment, Sarah Miles, Hush CEO, said: “Philip brings extensive executive...

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People

Hush CFO steps down, new CTO appointed

The chief financial officer of apparel brand Hush, Donald Davis, has stepped down from the executive position, a filing in the UK’s Companies House has revealed. Davis, who has previously worked for Asos, Homebase and Home Retail Group, first joined Hush in March 2021. His exit comes months after Hush reported a 9 percent decline in revenues for...

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Business

Hush reports decline in annual sales and profit

Women’s fashion and lifestyle brand Hush reported revenues of 62 million pounds for the year to March 25, 2023, down 9 percent on the prior year. Hush said in its filing with the Companies House UK that the sales decline represented trends witnessed by the wider retail market which experienced a difficult year. The company added that broader use...

Fashion

Hush launches personal styling service

Womenswear brand Hush has launched a new complimentary personal styling service and wardrobe master classes, offering consumers one-on-one virtual appointments with its in-house stylist, Kate Williams, to cultivate their own personal style and develop a capsule wardrobe. Williams, who has more than four years of experience, will utilise body...

People

Hush names new chief creative officer

Women’s fashion and lifestyle brand Hush has appointed Melissa Dick as its new chief creative officer. Dick joins Hush from the global lifestyle brand Coach, where she was vice president global head of creative strategy and studio, and will assume the creative leadership role from Mandy Watkins, founder of Hush. In a statement, Hush said that...

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Business

Hush appoints Sarah Miles as its new CEO

Women’s fashion and lifestyle brand Hush has appointed former Amazon and Diageo executive Sarah Miles as its new chief executive. With more than 25 years of experience successfully driving growth across major UK and international consumer brands, Miles will join Hush on January 16, 2023, from global prestige beauty group Sephora, having...

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Fashion

Hush to launch a collection created by its in-house interns

Womenswear brand Hush is launching its first-ever Intern Collection created by its in-house interns working across design, buying, merchandising, garment technology, sustainability and marketing on May 13. The collection is a curated selection of nine pieces featuring “bold colours, vibrant prints, and mood-boosting designs” created by Hush’s...

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Fashion

Hush delivers record revenue and profits

Women’s fashion and lifestyle brand Hush has reported record financial results for the year to March 27, 2021, and continued growth in the first half of FY22 to September 25, 2021. FY21 operating profit increased by 169 percent year-on-year to 11.4 million pounds, compared to 4.2 million pounds in 2020, as consumers accelerated shift to online...

Fashion

Hush launches secondhand clothing initiative

Fashion and lifestyle brand Hush is teaming up with social venture Thrift+ to introduce a new recycle and reuse initiative to encourage its customers to donate fashion and accessories which they no longer wear. The secondhand clothing take-back initiative is open to all Hush customers in the UK and is part of the brand’s sustainability...