Influencers news and archive

Luxury influencers vanish from Chinese social media in wealth crackdown

Chinese social media censors have blocked multiple influencers known for showing off their lavish lifestyles after an official campaign to curb displays of ostentatious wealth online was announced. The Douyin account of Wang Hongquan, a content creator who amassed more than four million followers with videos showing off designer outfits,...

Fashion

AW24 Fashion Month’s top influencers include K-pop stars

As previously reported by FashionUnited, according to a report put together by image agency Karla Otto in collaboration with Lefty, the FW24 ready-to-wear runway collections generated an earned media value (EMV) of more than 527.5 million dollars. In the report, the two agencies published the results following their analysis of Instagram posts...

Fashion

Social media drives Gen Z shopping habits

LTK, the creator-guided shopping platform, has revealed that influencers are driving the majority of Gen Z’s shopping decisions, with 79 percent stating that their shopping originates from social media. According to LTK’s latest ‘Gen Z Shopping Study,’ social commerce has a major impact on Gen Z shopping behaviours, both online and in-store,...

Fashion Featured

Influencers can help people switch to sustainable living

Research from Unilever suggests that social media influencers can have a positive impact on consumer behaviour, especially when it comes to sustainability. Unilever partnered with a cohort of eco-conscious influencers and behavioural scientists to examine the role of influencer content in impacting sustainable choices. In partnership with the...

Fashion

Sustainable influencers take on fast fashion

Paris, France - Sustainable influencer Masego Morgan was shocked when a fast fashion giant offered her 1,000 dollars (about 811 pounds) for a single social media post to promote its brand. Not only had the South African social media star never been offered that kind of money, the company represents exactly what she is against: overconsumption of...

Business

YouTube creators can now monetise revenue via short-form video

It may have been a long time coming, but YouTube will officially let creators monetise ad revenue on its short-form video making platform, Shorts, from February. Shorts is the short-form section of the video-sharing website YouTube, hosting content much like YouTube's primary service but in a vertical format with a maximum length of 60 seconds....

People

Most popular UK fashion blogs

These fashion bloggers have not only managed to set themselves apart in the ever competitive fashion industry, but they have also managed to capture a loyal following via their social media channels. On this fashion blog page are today's most popular fashion bloggers based on their total number of Instagram, Twitter, Youtube, Pinterest and/or...

Fashion Featured

Is New York Fashion Week making a comeback?

Before COVID-19 plagued the world and threw a wrench in our lives, Fashion Month proceeded as per usual. There was the usual run of shows, the celebratory after-parties, and a nearly endless pool of social media content. New York Fashion Weeklong had the honor of kicking off the inaugural Fashion Month, but in the years before COVID-19,...

Fashion

Pinterest launches first UK Creator Fund for under-represented creators

Social media network Pinterest has launched its Creator Fund in the UK to elevate under-represented creators, following the successful launch in the US last year. The Creator Fund aims to reduce barriers of entry for creators from historically marginalised communities, including Black, LGBTQIA+, Asian, Indigenous people, as well as people with...

Fashion Featured

New clothing rental platform Cloan launches

Clothing rental start-up Cloan has launched offering consumers access to the wardrobes of fashion industry creatives and influencers, such as Lindsey Holland, Marisa Martins, Jessica Skye and Amira Khan. The platform, founded by Rachel Cornick, who runs talent agency Varg Talent, combines fashion rental with the power of social media, stocking a...

People

Chinese influencer dubbed 'livestream queen' hit with record fine

The social media accounts of an influencer known as China's 'livestreaming queen' disappeared on Tuesday, after she was ordered to pay a record 200 million dollar fine for tax evasion. Huang Wei, known by her username Viya, is one of China's most prominent livestreamers in an e-commerce sector that has accelerated its rapid growth despite the...

Fashion

New generation of Asian influencers share the future of the metaverse

Sporting neon hair and flawless skin, Bangkok Naughty Boo is one of a new generation of influencers in Asia promising to stay forever young, on-trend, and scandal-free -- because they are computer generated. Blurring the lines between fantasy and reality, these stars are hugely popular with teenagers in the region and will yield increasing power...