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Fashion

Bottega Veneta exits social media on all platforms

Bottega Veneta has quietly closed its social media accounts, exiting Facebook, Instagram and Twitter, sparking an end to its social marketing communications. In an unprecedented move for a luxury fashion house, the Kering-owned company has chosen to restrict its digital communications, going against the tide of most marketing strategies. In...

7 Jan 2021

Podcast

Podcast: Aimee Song explains how she built a brand beyond her Instagram feed

In this episode, Girlboss interviews influencer Aimee Song about how she built a brand beyond her Instagram feed and how to grow a social media presence.Listen to the podcast below. Source: Girlboss via Spotify Photo credit: Unsplash

17 Dec 2020

Retail

Instagram launches shopping via Reels

Shoppable content and social commerce are the new frontiers of digital sales with Instagram announcing e-commerce in its short-video feature will be made permanent. The development further highlights the importance of brands taking a mobile-first approach. With its new feature Instagram is making shopping available via every format, in its Feed,...

11 Dec 2020

Podcast

Podcast: The Glossy Podcast speaks to Instagram's Kristie Dash

In this episode, The Glossy Podcast speaks to Instagram's manager of fashion and beauty strategic partnerships Kristie Dash about the mentality of creators, beauty being at the forefront of Instagram and the combination of reality and fantasy. Listen to the podcast below. Source: The Glossy Podcast via Megaphone

10 Dec 2020

Fashion

Instagram dog Boobie Billie launches luxury brand

With over 250,000 followers on Instagram, this six pound Italian greyhound-chihuahua mix has just launched her own fashion collection, for people. Boobie Billie the fashionable dog, or known to her followers as BB, first started her Instagram page in 2019. There were two items released in the launch, the Boobie bags and the Boobushka in four...

17 Sep 2020

Fashion

Celebrities and brands pause Instagram in Stop Hate for Profit campaign

The charity Stop Hate for Profit is asking Instagram users to join a 24-hour social media “freeze” on Wednesday, during which they put up a message about Facebook Group’s “repeated failures to address hate speech and election disinformation on their platforms.” In July brands including Adidas, Birchbox, Dockers and French Connection US paused...

16 Sep 2020

Retail

Instagram launches new QR codes

Instagram is set to launch a QR code which will direct consumers to a retailers’ Instagram profile. This feature will allow users to generate a QR code that will be scannable from any third-party QR camera app. The feature was first released in Japan, but is now being launched globally. Other social media formats also have started using QR codes...

20 Aug 2020

Retail

Influenster reveals Instagram as the most used app among UK consumers

Instagram is the most popular social media platform among UK consumers, new data from Influenster has revealed. Nearly 46 percent selected it as the app they have consumed the most content with during Covid-19.. The data collected by the Bazaarvoice company, also revealed a shift in consumer behaviour, with 82 percent of consumers increasing...

14 Aug 2020

Business

New data shows which social channels display most ads

Research from search engine WhistleOut shows Instagram and Facebook display the most advertising in user feeds across social media platforms. Facebook feeds were found to have an average of 21.2 percent ads while Instagram had 20.6 percent. LinkedIn was next with 19.6 percent followed by Twitter (14.2 percent) and TikTok (2.4 percent). This...

11 Aug 2020

Fashion

Instagram Reels expands to more countries

Few people - at least those over a certain age - would have predicted that recording and sharing 15-second video clips would become so popular thateven the fashion industry jumps on the trendand tries to use it for marketing purposes. Of course we are talking about TikTok, the video clip sharing app launched in September 2016 in its home market...

6 Aug 2020

Fashion

Taiwan laundry owners become instagram stars modelling forgotten clothing

Taiwan's trendiest couple these days are neither young celebrities nor teen influencers -- they are an octogenarian duo who run a mom-and-pop laundry service and have become an online sensation by modelling abandoned clothes. Chang Wan-ji, 83, and his wife Hsu Sho-er, 84, have racked up nearly 600,000 followers on Instagram over the last month...

3 Aug 2020

Retail

Instagram Shop launches in US, global rollout to follow in coming weeks

Instagram has launched its new shopping feature in the US and will expand it globally in the coming weeks. Instagram Shop is a space for users to explore and purchase products from brands and creators, and features personalised recommendations and special curations from Instagram’s social shopping channel, @shop. An arrow symbol - ‘or checkout...

17 Jul 2020