Multichannel commerce platform ChannelAdvisor has found that UK shoppers are less likely to wait for stock than their EU counterparts. The ChannelAdvisor survey gathered data from more than 3,000 online shoppers located in the UK, France and Germany. With supply chain disruptions threatening revenues, the overall result found that British...
3 Nov 2021
Back in 2019 Facebook changed its name to FACEBOOK. All big and bold letters, with extra curvature around the edges and a colour refresh to make it look more “empathetic.” The capital letters were meant to proudly “harmonise” the social media giant’s companies, with its re-design evoking “clarity and openness” it said at the time. Of course...
29 Oct 2021
Instagram’s affiliate marketing test will be adding a shoppable landing page for influencers. The news was reported by Business Insider. Instagram users will slowly begin seeing a “View Shop” button on select influencers’ pages. Most influencers use affiliate links already to make commission on sales they drive for brands they are either...
25 Oct 2021
Business ads may soon be introduced in the Shop section of the popular social media app, Instagram. The mobile-only feature will be introduced to the global marketplace over the coming months. The Instagram shopping feature was launched in 2020, with the option for in-app customer checkouts and for fashion brands and other retailers to tag...
10 Aug 2021
Facebook Inc. is adding new shopping tools to its platforms, including visual discovery on Instagram. The company is testing a new search function, powered by AI, to help users find similar products, such as a floral dress, just by tapping an image of a dress they like. Soon Instagram will make it possible for people to take photos from their...
23 Jun 2021
New research has revealed that shopping on TikTok has grown in popularity during the pandemic, with a 553 percent increase in the last 12 months, almost three times the growth of shopping on Instagram (189 percent) and Facebook (160 percent). According to 3,272 UK consumers from Bazaarvoice’s Influenster community, the #tiktokmademebuyit trend...
26 May 2021
Fashion influencers could soon earn directly from sales they recommend on Instagram as Facebook looks to rolling out new features for content creators. The news was confirmed by founder Mark Zuckerberg during a live streaming on Instagram. In conversation with Adam Mosseri, head of the social network, Zuckerberg explained that content creators...
30 Apr 2021
Facebook is to start advertising on its Instagram Reels platform. The testing phase will begin in India, Brazil, Germany and Australia, before rolling out to other markets if successful. The social media giant aims to monetise its short-form video feature, and follows rival TikTok-owner ByteDance who generated over 27 billion dollars in...
23 Apr 2021
According to a new study, 58 percent of social media users in the US say they won’t buy influencer-promoted products while actively avoiding sponsored posts that seem inauthentic or uninformative. Looking at over 501 active social media users in the US, Visual Objects, a guide on hiring B2B services, surveyed users about how they engage with...
14 Apr 2021
Bottega Veneta has launched a new digital magazine called Issue. The debut quarterly publication is an audiovisual feast and curated with a roster of luminaries including Barbara Hulanicki, Missy Elliott and Walter Pfeiffer. There is plenty of fashion editorial and catwalk footage, but also music, video and graphics. The online publication is...
1 Apr 2021
The pandemic has shown that celebrities and social media influencers with large followers are not the only route to successful marketing. Many fashion brands are turning to nano-influencers, those with 1,000 to 10,000 followers, who’s audiences are dedicated and engaged, yet modest in size. One reason is that the past twelve months have impacted...
29 Mar 2021
The grey area of advertising on Instagram remains much too broad, with just 35 percent of ads clearly labelled by influencers and brands. A new report by the ASA, British Advertising Standards Authority, finds influencers not sticking to the rules with too much content not disclosed as advertising. In September last year, the ASA undertook a...
23 Mar 2021
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