Home

Tags

INSTAGRAM

Instagram news and archive

Meta's platforms are hotbeds for counterfeit goods

Facebook parent Meta is a hotbed for counterfeit goods, with fake items from Gucci to Chanel widely available on its platforms and social media apps. Research from Ghost Data says Meta’s apps continue to provide lucrative channels for sellers of fake consumer goods all over the world. “Particularly Meta and its subsidiaries have developed a...

10 Feb 2022

Business

Instagram to introduce trial subscription service for creators

Social media giant Instagram has revealed a new way it plans to help creators make a living through its platform, with the trial launch of its monetisation feature Instagram Subscriptions. The service will allow creators to grow their monthly income by offering subscribers exclusive content and benefits through the app. The implementation will...

24 Jan 2022

RetailFeatured

Expert advice: 5 need-to-know social media trends in fashion for 2022

The number of social media users has been on the rise for years. In addition to being a way to maintain contact with acquaintances, social media are increasingly fulfilling a role as an (indirect) sales channel. In 2021, 41 percent of online buyers bought something through social media, according to figures from market research agency Ruigrok...

12 Jan 2022

Business

Survey finds UK shoppers least likely to wait for stock during supply chain challenges

Multichannel commerce platform ChannelAdvisor has found that UK shoppers are less likely to wait for stock than their EU counterparts. The ChannelAdvisor survey gathered data from more than 3,000 online shoppers located in the UK, France and Germany. With supply chain disruptions threatening revenues, the overall result found that British...

3 Nov 2021

Culture |Opinion Featured

A new name for Facebook can't escape its reputation

Back in 2019 Facebook changed its name to FACEBOOK. All big and bold letters, with extra curvature around the edges and a colour refresh to make it look more “empathetic.” The capital letters were meant to proudly “harmonise” the social media giant’s companies, with its re-design evoking “clarity and openness” it said at the time. Of course...

29 Oct 2021

Retail

Instagram to let influencers create their own shops

Instagram’s affiliate marketing test will be adding a shoppable landing page for influencers. The news was reported by Business Insider. Instagram users will slowly begin seeing a “View Shop” button on select influencers’ pages. Most influencers use affiliate links already to make commission on sales they drive for brands they are either...

25 Oct 2021

Business

Instagram begins testings ads in its Shop tab

Business ads may soon be introduced in the Shop section of the popular social media app, Instagram. The mobile-only feature will be introduced to the global marketplace over the coming months. The Instagram shopping feature was launched in 2020, with the option for in-app customer checkouts and for fashion brands and other retailers to tag...

10 Aug 2021

Fashion Featured

Facebook debuts new shoppings tools across Instagram and its platforms

Facebook Inc. is adding new shopping tools to its platforms, including visual discovery on Instagram. The company is testing a new search function, powered by AI, to help users find similar products, such as a floral dress, just by tapping an image of a dress they like. Soon Instagram will make it possible for people to take photos from their...

23 Jun 2021

BusinessFeatured

Shopping on TikTok sees 553 percent increase during the pandemic

New research has revealed that shopping on TikTok has grown in popularity during the pandemic, with a 553 percent increase in the last 12 months, almost three times the growth of shopping on Instagram (189 percent) and Facebook (160 percent). According to 3,272 UK consumers from Bazaarvoice’s Influenster community, the #tiktokmademebuyit trend...

26 May 2021

Business

Fashion influencers could soon earn directly from Instagram

Fashion influencers could soon earn directly from sales they recommend on Instagram as Facebook looks to rolling out new features for content creators. The news was confirmed by founder Mark Zuckerberg during a live streaming on Instagram. In conversation with Adam Mosseri, head of the social network, Zuckerberg explained that content creators...

30 Apr 2021

Fashion

Fashion brands can soon advertise on Instagram Reels

Facebook is to start advertising on its Instagram Reels platform. The testing phase will begin in India, Brazil, Germany and Australia, before rolling out to other markets if successful. The social media giant aims to monetise its short-form video feature, and follows rival TikTok-owner ByteDance who generated over 27 billion dollars in...

23 Apr 2021

Fashion

Study shows social media users actively avoid sponsored influencer posts

According to a new study, 58 percent of social media users in the US say they won’t buy influencer-promoted products while actively avoiding sponsored posts that seem inauthentic or uninformative. Looking at over 501 active social media users in the US, Visual Objects, a guide on hiring B2B services, surveyed users about how they engage with...

14 Apr 2021