The cute little square photo app that made Instagram a classic amongst the social media platforms no longer exists. Instagram’s best loved feature has morphed into one giant video reel with an algorithm bent on showing newness to users. Feeds are no longer dominated with content from followed users, but from third parties and other users, that...
8 Aug 2022
There's a lot to be said about social media, and one thing for certain is that it's current cultural gold in terms of identifying trends. All signs point to social media as a tool that progresses the democratization of fashion, a shift that has been in motion, but was catalyzed during the pandemic when nearly everything happened on our screens....
27 Jul 2022
Via Zoom from LA, where he is working on a top secret project in the entertainment industry, Frederico Stauffer the digital filmmaker who has captivated brands like Prada, Hermès, and Louis Vuitton tells FashionUnited how he came to have the luxury industry in the palm of his hand. He’s careful about saying he’s branching out because he doesn’t...
7 Jul 2022
Facebook parent Meta is a hotbed for counterfeit goods, with fake items from Gucci to Chanel widely available on its platforms and social media apps. Research from Ghost Data says Meta’s apps continue to provide lucrative channels for sellers of fake consumer goods all over the world. “Particularly Meta and its subsidiaries have developed a...
10 Feb 2022
Social media giant Instagram has revealed a new way it plans to help creators make a living through its platform, with the trial launch of its monetisation feature Instagram Subscriptions. The service will allow creators to grow their monthly income by offering subscribers exclusive content and benefits through the app. The implementation will...
24 Jan 2022
The number of social media users has been on the rise for years. In addition to being a way to maintain contact with acquaintances, social media are increasingly fulfilling a role as an (indirect) sales channel. In 2021, 41 percent of online buyers bought something through social media, according to figures from market research agency Ruigrok...
12 Jan 2022
Multichannel commerce platform ChannelAdvisor has found that UK shoppers are less likely to wait for stock than their EU counterparts. The ChannelAdvisor survey gathered data from more than 3,000 online shoppers located in the UK, France and Germany. With supply chain disruptions threatening revenues, the overall result found that British...
3 Nov 2021
Back in 2019 Facebook changed its name to FACEBOOK. All big and bold letters, with extra curvature around the edges and a colour refresh to make it look more “empathetic.” The capital letters were meant to proudly “harmonise” the social media giant’s companies, with its re-design evoking “clarity and openness” it said at the time. Of course...
29 Oct 2021
Instagram’s affiliate marketing test will be adding a shoppable landing page for influencers. The news was reported by Business Insider. Instagram users will slowly begin seeing a “View Shop” button on select influencers’ pages. Most influencers use affiliate links already to make commission on sales they drive for brands they are either...
25 Oct 2021
Business ads may soon be introduced in the Shop section of the popular social media app, Instagram. The mobile-only feature will be introduced to the global marketplace over the coming months. The Instagram shopping feature was launched in 2020, with the option for in-app customer checkouts and for fashion brands and other retailers to tag...
10 Aug 2021
Facebook Inc. is adding new shopping tools to its platforms, including visual discovery on Instagram. The company is testing a new search function, powered by AI, to help users find similar products, such as a floral dress, just by tapping an image of a dress they like. Soon Instagram will make it possible for people to take photos from their...
23 Jun 2021
New research has revealed that shopping on TikTok has grown in popularity during the pandemic, with a 553 percent increase in the last 12 months, almost three times the growth of shopping on Instagram (189 percent) and Facebook (160 percent). According to 3,272 UK consumers from Bazaarvoice’s Influenster community, the #tiktokmademebuyit trend...
26 May 2021
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