instagram news and archive.

Fashion

‘Outfit of the day’ posts; the ultimate anti-fashion ritual

Jackie Mallon4 July 2019

Insert Outfit of the day image 1 It’s a strange bind we find ourselves in. All ethnicities and body types are being represented on runways and in media,

Business

Instagram will start putting ads within the Explore page

Marjorie van Elven27 June 2019

Businesses will soon have more opportunities to make themselves visible on Instagram. The social media platform announced on Wednesday that it will start plac

Fashion

Lulu Guinness launches onsite social commerce

Huw Hughes22 May 2019

British handbag and accessories retailer Lulu Guinness is launching onsite social commerce in a bid to create “a more engaging customer experience.” Th

Fashion

Yoox Net-a-Porter launches upgraded iOS app

Huw Hughes21 May 2019

Online luxury fashion retailer Yoox Net-a-Porter group (YNAP) has announced the launch of its upgraded iOS app as part of its mobile innovation programme.

Retail

Instagram launches its own e-commerce account

Dale Arden Chong11 May 2019

Hot off of the announcement that influencers can sell directly to their followers on Instagram, the photo-sharing platform is expanding with their own e-comme

Retail

Instagram to allow influencers to sell things to users directly

Marjorie van Elven1 May 2019

By now it’s no secret to anyone that Facebook wants to transform Instagram into a shopping platform. After allowing brands to make shoppable posts, the soci

Fashion

Authenticity rules as influencers abandon Instagram look

Don-Alvin Adegeest 25 April 2019

The curated, glamorised versions of our best selves made popular on Instagram is seeing a backlash. What began as photoshopped edits of perfection: the back

Business

Instagram introduces new marketing tools for influencers

Kristopher Fraser28 March 2019

Earlier this month in New York, Instagram previewed a new set of tools for influencers and brands to help increase transparency of influencer marketing. As

Fashion

New Instagram feature lets users buy items directly from app

Huw Hughes19 March 2019

** Instagram has introduced a new ‘checkout’ feature that allows customers to buy items directly within the app. The new feature, which is currently

Video

Video: What I Hate About 'Fashion Influencers'

FashionUnited12 March 2019

While brands are jumping onto the bandwagon of engaging influencers on social media, some thinks they need to be stopped. Source: Yout

Fashion

Dior uses AR function on Instagram to market sunglasses

Robyn Turk8 March 2019

Dior is using augmented reality to allow consumers to try on sunglasses from the comfort of their own smartphones. The brand has launched a new filter on Inst

Fashion

Emily Ratajkowski launches lingerie line 'Inamorata Body'

Huw Hughes7 February 2019

American model and actress Emily Ratajkowski has announced the launch of her new 90s-inspired affordable lingerie line, called ‘Inamorata Body.’

Video

Video: Meet the Insta-Gramma Who Defies Ageism

FashionUnited5 February 2019

Lyn Slater is not your average professor — she’s also an accidental icon. When the 65-year-old launched her fashion blog, her goal was to create a spa

Fashion

Fake influencers cost brands 157 million pounds

Huw Hughes7 January 2019

Brands are paying more than 200 million US dollars (157 million pounds) for fake influencers on social media, according to a study from New York marketing

Fashion

Is fashion's love affair with Instagram in danger?

Jackie Mallon9 December 2018

Insert Social media image 1 On the heels of the revelations that Cambridge Analytica used the fashion preferences of Facebook users to manipulate them p

Fashion

Instagram introduces three new shopping features in time for Christmas

Huw Hughes19 November 2018

** Social media giant Instagram has further expanded its shopping features just in time for the Christmas shopping period. The three new features were anno

Retail

Drop culture is coming to IKEA

Heidi Law1 November 2018

It looks like the ‘hype’ sales tactic employed by the likes of Supreme and Burberry has spread to the world of furniture. Ikea has announced on Instagram

Retail

Dr Martens named king of Instagram in UK retail

Huw Hughes11 October 2018

*With the ever-increasing role of social media in the fashion and retail industry, fashion brands are focusing more and more on their online presence and its

Business

Consumers suspicious about in-app social media shopping

Marjorie van Elven26 September 2018

While social networks such as Instagram and Snapchat have been working hard to become go-to places for shopping, consumers do not seem so excited about “buy

Retail

Snapchat teams up with Amazon to launch visual search tool

Marjorie van Elven25 September 2018

Snap Inc., the company behind messaging app Snapchat, has announced a new tool in partnership with e-commerce giant Amazon. Beginning this week, Snapchat user

People

Instagram’s founders are leaving the company

Marjorie van Elven25 September 2018

Instagram’s founders Kevin Systrom and Mike Krieger are leaving the company eight years after its launch and six years after its acquisition by Facebook.

Retail

Instagram to launch shopping app

Don-Alvin Adegeest 5 September 2018

Instagram is thought to be launching a shopping app, making it a de-facto platform for visual storytelling and consumer shopping. As was reported by the

Fashion

Shopping for hashtags: Snap and send back

Don-Alvin Adegeest 15 August 2018

Keeping thousands of Instagram followers entertained with photo updates requires a versatile wardrobe at the least. For those who are considered influencers

Business

Is influencer marketing a bubble just waiting to burst?

Marjorie van Elven8 August 2018

Influencer marketing is in full bloom. As traditional media outlets shut their doors or struggle to make ends meet, a growing number of companies opt to adver

Fashion

Tips, tricks, and advice on making it in the fashion industry

Kelly Press7 August 2018

The fashion industry is changing so rapidly that it may feel overwhelming for newcomers in the field to stay up to date. This is why FashionUnited has com

Retail

Facebook plans to offer payment feature in its messaging app

Marjorie van Elven13 July 2018

Facebook has filed a patent application for a service which would allow users to purchase items and complete payments via its Messenger chat app, according t

Business

Ask an expert: 5 tips for fashion branding on Instagram

Weixin Zha13 July 2018

Instagram can be a powerful tool when it comes to targeting consumers, particularly in the fashion industry where visuals are key. Content from fashion brands

Fashion

Dior bans Instagram bling at Paris haute couture week

AFP3 July 2018

Fashion powerhouse Dior brushed aside the whims of the Instagram generation with its deliberately low-key new haute couture collection Monday, arguing that th

Fashion

Instagram TV brings new possibilities for fashion brands

Don-Alvin Adegeest 21 June 2018

Instagram have launched a new app for watching long-form, vertical video. In addition to a new stand-alone IGTV app users can also watch from within the Ins

Retail

Instagram brings in-app shopping feature to Stories

Marjorie van Elven13 June 2018

Instagram users are now able to buy products via Instagram Stories, the social network announced on Tuesday. Instagram launched its shopping feature in March,

Retail

Esprit’s Instagram posts are now shoppable

Marjorie van Elven22 May 2018

It is now possible to buy Esprit’s products directly through its Instagram account, the brand revealed this Tuesday. Pictures with tagged products will inc

Fashion

New AI-powered app allows users to shop items from pictures they take on the street

FashionUnited4 May 2018

*A new AI-powered app aims to make the life of both retailers and consumers a lot easier. Browzzin, launched this week in London, is a mix of social network,

Retail

Shopify expands ‘shopping on Instagram’ feature to the UK

Danielle Wightman-Stone27 March 2018

Shopify, the multi-channel commerce platform, has announced that it is expanding its ‘shopping on Instagram’ feature for merchants in eight additional mar

Retail

Instagram introduces its Shopping function to the UK

Vivian Hendriksz22 March 2018

London - Social media platform Instagram has launched its updated shopping-function in the UK, which allows retailers the opportunity to sell their produc

Business

Instagram creating new wave of UK entrepreneurs

Danielle Wightman-Stone12 December 2017

With one in three UK small businesses building their business on Instagram, the picture-sharing social media network that launched seven years ago states that

Fashion

Burberry retains title as the most popular brand on Instagram

Vivian Hendriksz24 November 2017

London - Burberry may going through a number of changes, ahead of the impending depart of Chief Creative Officer Christopher Bailey, but that has done littl

Fashion

Brands and designers still favour Instagram for visual communication

Don-Alvin Adegeest 25 August 2017

Fashion is thriving on social media platforms, with Instagram proving to be the preferential choice for luxury brands. According to Doxa, a company that

Retail

Amazon launches Spark, with shoppable images

Georgie Lillington20 July 2017

Amazon has launched a new addition to its app: Amazon Spark, thereby allowing users to shop for products via images. This new ‘see now, buy now’ option wa

Business

Instagram to add commercial partnership labelling

Danielle Wightman-Stone15 June 2017

Instagram is looking to add more transparency to commercial relationships, between influencers and publishers with brands and businesses, by creating a “pai

Culture

The secret lives of Cannes' Instagram queens

AFP26 May 2017

They dress like celebrities and can increasingly be spotted on the world's catwalks and red carpets. Meet the "influencers", the most famous people you've ne

Retail

Instagram expands shopping experience

Danielle Wightman-Stone22 March 2017

Instagram last year announced that it would be trailing shopping options within the image-sharing social media app, and now they can confirm that tests from b

Fashion

Influencer Posts: Authentic or Deceptive Endorsements?

Don-Alvin Adegeest 8 August 2016

OPINION When we see Brazilian supermodel Gisele on a speedboat in a Chanel advertisement, there is no doubt she was hired to do a job. There aren't many consu

Fashion

The fashion industry embraces Instagram Stories

Vivian Hendriksz4 August 2016

Social media giant Instagram recently unveiled its latest addition, Instagram Stories, a new feature which has been quickly adopted by industry influencers

Fashion

Paris Couture Week teams up with Instagram & Snapchat

Vivian Hendriksz5 July 2016

London - The Fédération Française de la Couture, du prêt-à-porter des couturiers et des créateurs de mode, has its sights on sharing its fashion with

Retail

Apparel rapidly becoming #1 m-commerce purchase

Vivian Hendriksz21 June 2016

REPORT Mobile shopping, or m-commerce, is rapidly becoming a everyday occurrence for a large number of UK consumers according to new research, which indicates

Fashion

ShopStyle launches tool to monetise Snapchat

Danielle Wightman-Stone7 June 2016

ShopStyle, the e-commerce and affiliate platform used by brands and bloggers, has found a way to make Snapchat shoppable, by introducing a companion app that

Fashion

Image power: fashion in the age of Instagram

Don-Alvin Adegeest 19 May 2016

London - The Decoded Fashion Summit 2016 in London saw Instagram's 7th employee, Amy Cole, give a talk on the power of Instagram. The 2016 summit has be

Fashion

Catwalk models beware as Instagram builds new model army

AFP29 February 2016

As catwalk stars criss-cross the globe for fashion week season, modelling agencies are increasingly using social media worldwide to scout out their new face

Fashion

Topshop Unique taps Nick Knight to shoot AW16 show

Danielle Wightman-Stone18 February 2016

Topshop has tapped Nick Knight to photograph the brand’s Topshop Unique autumn/winter 2016 show during London Fashion Week via Instagram The aim is to

Fashion

Fashion Scout name AW16 Merit Award winner

Danielle Wightman-Stone4 February 2016

Fashion Scout, the international platform for emerging designers, has named University of Westminster graduate David Ferreira as the autumn/winter 2016 Merit