• Home
  • Tags
  • Intellectual Property

Intellectual Property news and archive

Business

WHP Global to acquire IP of Vera Wang, founder to remain onboard as Chief Creative Officer

New York-based brand management firm WHP Global has signed an agreement to acquire the intellectual property (IP) of the fashion brand Vera Wang. As part of the agreement, the founder and chief creative officer of her eponymous brand Vera Wang will remain in her role and join WHP Global as a shareholder to further drive the brand’s future...

loading...

BusinessFeatured

What to know when using your name for your brand

When creating a new business or brand, one of the many issues to be considered is what to call it. For a designer, the most obvious naming choice is to use their own name, or a variant of their own name. It is common practice within the fashion and cosmetics industries for a designer or founder to name the brand after themself, and there can be...

loading...