E-commerce retailer Very, operated by The Very Group, has partnered with denim finishing technology specialist Jeanologia as part of its goal to improve the sustainability of its own-brand denim products. Suppliers part of the retailer’s V by Very denim line have signed up to Jeanologia’s environmental impact measuring platform, used to assess...
4 Nov 2021
The denim industry, as a part of the wider textile industry, which is one of the most polluting industries in the world, has come a long way since Levi Strauss developed its first pair of blue jeans for gold miners in the San Francisco area in 1873. Note that the first Levi’s blue jeans were reserved for men. Women had to wait until the next...
14 Apr 2021
Spanish fashion company Mango has introduced new techniques in the production of its SS19 season jeans which have cut down water consumption by up to 10 litres per garment. After analysing its water consumption, the company detected that cotton production and finishing processes accounted for 90 percent of water consumption. In a bid to reduce...
20 May 2019
Spanish finishing specialist for sustainable clothing, Jeanologia, wants to turn “Made in Bangladesh“ into a quality seal. At the Bangladesh Denim Expo, which is taking place today and tomorrow in Dhaka, the leader in sustainable technology will present a collection that is made in Bangladesh, 100 percent. For the first time, Jeanologia managed...
8 Nov 2017
It can be said that the textile industry is the second most polluting industry in the world and in particular, the production of denim apparel is one of the most polluting of them all, especially in terms of water and chemical consumption. “Currently, five billion pairs of jeans are produced every year. To produce these, about 420 million m3 of...
27 Oct 2017
Each season sees the globe's denim aficionados flocked to Barcelona, Spain to attend denim trade fair Denim Première Vision. Each event at the Fira Montjuic in Barcelona attracts the industry's top buyers, press and denim peers, who come to learn more about the latest developments within the denim branche, new technologies and techniques for...
20 May 2016
Jeanologia, the Spanish sustainable garment finishing specialist, is set to present the world’s first denim finishing plant which guarantees ‘zero’ pollution this afternoon at the ITM in Milan, Italy. The sustainable company aims to transform the textile industry by achieving what it calls “a perfect production cycle” within it’s new ‘Zero...
12 Nov 2015
For those who secretly have no idea what selvedge denim is but have heard that the best denim fabric comes from Japan (although they still don't know why.) Or for those who bluff their way through specialist stores talking to the staff, whilst they frantically try to hide that they have no idea what jeans made from raw denim are, comes...
6 May 2015
“We're so excited about Conscious Denim at H&M. We've worked hard to reduce theenvironmental impact from the washing processes alongside using materials that are more sustainable,” commented Helena Helmersson, head of sustainability at Swedish fast-fashion chain H&M on the label's newest line. The new Conscious Denim line is part of H&M's...
16 Sept 2014
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