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Superdry returns to profit with a preppy look and brand elevation: A chat with CEO Julian Dunkerton

Superdry is rewriting its story. Just a year after posting losses, the UK-based fashion label has bounced back into profitability, reporting an adjusted pre-tax profit of 33.8 million pounds for 2025. The result marks the successful start to a sweeping transformation plan, including a court-approved restructuring and a decisive exit from...

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Superdry reports 85 million pound loss following difficult year

Superdry has reported a pre-tax loss of 85 million pounds in what has been a turbulent year for the British fashion retailer. For the year ending 27 April, the company made a full-year statutory loss before tax of 85.4 million pounds, compared to a prior year profit of 65.3 million pounds. Total group revenue was flat at 871.7 million pounds,...

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