Klättermusen news and archive

Klättermusen acquires distribution partner in South Korea

Swedish outdoor brand Klättermusen has acquired its distribution partner AYL in South Korea. Klättermusen has been working with AYL for nine years. It will now establish a subsidiary there with the existing AYL team. “The acquisition is a logical next step after almost a decade of partnership. It leads to closer collaboration between the teams...

Retail

Klättermusen opens first store in Osaka, Japan

Swedish mountaineering brand Klättermusen, known for its premium ready-to-wear clothing catering to expeditions, hiking, and skiing, as well as backpacks and accessories, has opened its first store in Osaka, 25 years after entering the Japanese market. Located in the heart of Shinsaibashi at 4-7-11, Minami-Semba, Chuo, the store spans 830 square...

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Business|Interview

Klättermusen chief executive officer: ‘We are not a brand for everyone’

Swedish premium mountaineering brand Klättermusen is celebrating its 50th anniversary this year and has big plans for the coming years. It is currently launching an international retail offensive and has founded its own travel division. Klättermusen – which translates to ‘climbing mouse’ – has always seen itself as an independent outdoor brand...

Retail|In Pictures

Klättermusen opens first UK store

Swedish mountaineering brand Klättermusen has opened its first UK store on King’s Road, London. Klättermusen, known for its refined and durable outdoorwear, introduces its “neighbourhood-focused retail concept” in London, showcasing its premium ready-to-wear catering for expeditions, hiking, and skiing, as well as its range of backpacks and...

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Fashion

Arket adds external ready-to-wear from Klättermusen

Arket has added Swedish outdoor brand Klättermusen to its roster of brands, offering external ready-to-wear for the first time. In a statement, Arket said that Klättermusen would complement its collection with a “mindful selection” including outerwear such as jackets and vests, accessories including tote bags and cross-body bags, and T-shirts...

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Business

Klättermusen announces global partnership with Slam Jam

Klättermusen, maker of mountaineering equipment, has entered a global partnership encompassing distribution, retail and creative collaboration, with Italian streetwear company Slam Jam. Beyond distribution and retail, Slam Jam will also collaborate with Klättermusen as a full-stack go-to-market global partner, providing every level of service...