Loewe news and archive

Loewe Introduces Théodore Pellerin as New Brand Ambassador

LOEWE announces Théodore Pellerin as its newest brand ambassador — the first male talent to join the House under the creative direction of Jack McCollough and Lazaro Hernandez. For Pellerin, the appointment is defined by affinity. “For me, becoming a LOEWE ambassador is more about alignment than representation,” he says. “I’ve always been drawn...

Fashion

Loewe unveils first campaign under new creative direction

Madrid – The new post-Jonathan Anderson Loewe continues to take shape with the presentation of the first campaign developed for the Spanish house by the American creative duo, Jack McCollough and Lazaro Hernandez. Appointed as the brand's new creative directors last March 2025, they are now unveiling the codes intended to evolve the brand during...

People

Thierry Conrad Reutenauer becomes chief marketing officer at Loewe

Spanish luxury fashion label Loewe has appointed Thierry Conrad Reutenauer as its new chief marketing officer. The company announced the appointment on Monday, February 9, 2026, confirming that Reutenauer assumes the role with immediate effect. In his new position, Reutenauer joins the executive committee and will oversee several key...

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Fashion

Saint Laurent tops Lyst Index: The power of consistent brand vision

While this season's industry conversations revolve around new beginnings, the latest Lyst Index suggests consumers may be craving something else entirely: consistency. Amid creative reshuffles and collective realignments, one thing seems certain. The brands currently succeeding know exactly who they are and remain true to their vision. One such...

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Business

EU fines Gucci, Chloé and Loewe millions for violating competition rules

Brussels, Belgium – The European Union announced on Tuesday that it had imposed fines totalling 157 million euros on luxury firms Gucci, Chloé and Loewe for breaching competition rules. The sanctions follow surprise raids conducted in April 2023 and an antitrust investigation by the European Commission in July 2024. The EU's executive arm...

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Fashion

How a new wave of U.S. designers is reshaping Paris fashion

Not since Marc Jacobs’ transformative tenure at Louis Vuitton has Paris seen such a wave of American creative leadership. This Spring Summer 2026 season, three shows stood out: Jack McCollough and Lazaro Hernandez’s assured debut at Loewe, Daniel Roseberry’s commanding outing at Schiaparelli, and Michael Rider’s sophomore collection at Celine....

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Fashion

McCollough and Hernandez embrace Anderson's legacy in their debut for Loewe

Continuity and heritage. These two terms best summarise the new path Spanish brand Loewe has begun to tread, following the departure of Jonathan Anderson and the arrival of the duo Jack McCollough and Lazaro Hernandez as the new creative directors of the Spanish fashion house. This marks a new chapter in its nearly 200-year history. The North...

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Business

Loewe grew by +9 percent in Jonathan Anderson's final year

Madrid – Spanish brand Loewe has presented the results for its main parent company, Loewe SA, for its latest 2024 financial year. The Madrid-based fashion house, owned by the French multinational holding company LVMH, once again achieved record turnover, although it experienced a notable drop in profits. These financial statements mark the end...

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Fashion

Loewe's AW25 collection: Anderson's final bow and a collaboration with Albers

Madrid – Following the usual rhythm of a fashion house, Loewe boutiques have welcomed new fashion and accessories for the autumn/winter 2025/2026 season. These men's and women's collections mark the final creative work of Jonathan Anderson for the Spanish brand. Anderson led the brand from September 2013 to March 17, 2025. This collection links...

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Fashion

Loewe and Jacob & Co. elevate wearable tech to High Fashion

The merger of fashion and technology has been a bumpy ride. The fashion industry has often approached it with the question: “What can tech do for us?” The answers have not always been inspiring. Jackets with built-in heating panels, compression wear with biometric sensors, or LED-lit outerwear may be useful in theory, but have rarely translated...

Culture

Jonathan Anderson and Luca Guadagnino to reunite in a fusion of fashion and film

When Challengers captivated audiences in 2024, it wasn’t just the taut storyline of love and rivalry on the tennis court that drew attention. The film’s stylish aesthetic, driven by a wardrobe of preppy, high-fashion sportswear, elevated it into a cultural moment. Behind its distinct visual flair was Jonathan Anderson, then creative director of...

Fashion |marketing

Loewe: The TikTok trailblazer redefining luxury on social media

In the dynamic landscape of social media, one luxury fashion house is not just participating in the conversation, but actively leading it. Loewe, the Spanish luxury house founded in 1846 and renowned for its exquisite leather goods and innovative ready-to-wear, has plunged headfirst, creating content that resonates deeply with a diverse,...