loyalty card news and archive

Seasalt launches new loyalty scheme

Cornish clothing brand Seasalt has launched a new customer loyalty programme, which will reward customers with a new points-based scheme. Seasalt Rewards is the British retailer’s new omni-channel offering, replacing the traditional stamp card model in UK Seasalt stores with a digital mobile wallet card, to elevate the brand experience for...

Retail|Beauty

Boots offer permanent 10 percent discount for Advantage Card customers

Health and beauty retailer Boots is introducing a new permanent 10 percent discount off its own-brand range for Advantage Card holders. The new initiative will mean that Advantage Card holders will enjoy more savings on thousands of Boots own-brand products, covering health, beauty, suncare and baby products, including popular brands Soltan, 17,...

Retail

Shoppers want to collect loyalty points on their mobiles

New research has shown that three-quarters of shoppers want to collect loyalty points on their phone, and retailers are being urged to develop mobile loyalty schemes to engage with their consumers. A study of 1,000 people in the UK by leading mobile app developer, Apadmi, found that eight in 10 Brits would like to start collecting loyalty points...

Featured

Retail

Mobile key to brand loyalty initiatives

With a decline in consumers using traditional loyalty cards, global experience design agency Foolproof is stating that mobile is key to future adoption of brand loyalty initiatives. It’s new research highlights that UK consumers love loyalty, but have concerns regarding how their personal data is used, value vs. effort, as well as the simple...

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Retail

M&S launches new loyalty programme

London - Sparks will soon be flying at Marks's, as Marks & Spencer reintroduces a new loyalty programme called Sparks. M&S will debut a new loyalty card to woo back customers, by rewarding them with early access to online sales and daily prize draws. Launching nationwide on October 22, the club plans to reward customers for not just how much...

Retail

Harrods employee steals 280,000 pounds of loyalty card points

A Harrods employee has been found guilty of fraud and theft after she accumulated 280,000 pounds worth of loyalty card points from customers who failed to collect them. Chomchanok Hongsakuulvasu admitted to undertaking a three year scam during which she acquired close to 850,000 Reward Card points from the luxury department store. The points are...