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OTB's Maison Margiela, Marni and Jil Sander to be digitally certified

Italy's OTB Group is to provide products from the Maison Margiela, Marni and Jil Sander brands with a digital authentication certificate, which are to be introduced from each of the brands' AW24 collections. Using blockchain technology and an NFC chip in each garment or accessory, the products will be verifiable as genuine branded products. The...

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