Nobis news and archive

Nobis announces joint venture to expand in China

Luxury Canadian outerwear brand Nobis has announced a joint venture with Chinese multi-brand fashion group ShenZhen Ellassay Fashion Co., Ltd to expand in the region as part of its global expansion plans. In a statement, both companies said that the strategic alliance would “combine Nobis' innovative, high-quality, functional outerwear with...

Fashion |In Pictures

Nobis partner with Fête Chinoise for Lunar New Year

Luxury Canadian outerwear brand Nobis has launched its first Lunar New Year capsule collection to celebrate the Year of the Tiger in partnership with Chinese-Canadian cultural platform, Fête Chinoise. Nobis has worked with Fête Chinoise, a cultural platform created by design firm Palettera to develop a special edition print inspired by...

Fashion

Nobis announces return of No Cold Shoulder campaign

Nobis has announced the return of its #NoColdShoulder campaign. A global initiative that seeks to collect and redistribute second hand jackets to vulnerable community members, the campaign runs for the month of November. Nobis has committed to help 15,000 people worldwide. Nobis has, for the second year in a row, enlisted the help of its its...

People

Nobis introduces Simu Liu as global brand ambassador

Canadian outerwear brand Nobis has announced its global brand ambassador, Shang Chi and the Legend of the Ten Rings actor Simu Liu. Along with Liu’s appointment, Nobis is also introducing a new collection that is meant to “push boundaries, evoke a sense of purpose through timeless and functional silhouettes, and incorporate a modern twist”,...

Retail

Nobis opens first standalone European flagship

Luxury outerwear brand Nobis has opened its first European flagship in Paris. Located at 2, rue des Petits Pères, at the intersection of the fashion district and business district in Paris, the flagship launches with the brands autumn/winter 2020 collection. The 860 square foot boutique offers the brands full range of collections for men and...

Fashion

Nobis launches international charity campaign ‘No Cold Shoulder’

Canadian premium outerwear brand Nobis has launched a cross-territory charity campaign to provide upcycled winter jackets to vulnerable communities. The international ‘No Cold Shoulder’ campaign will upcycle gently used winter jackets and get them on to the shoulders of the most vulnerable members in local communities. The move comes as research...

Fashion

Paris Saint-Germain and Nobis collaborate on outerwear

Toronto-based outerwear brand Nobis has collaborated with French football club Paris Saint-Germain on a limited-edition outerwear collaboration for autumn/winter 2017. The partnership introduces the Nobis ‘Alpha PSG’ jacket, a waterproof duck down style available in navy and black, featuring the Paris Saint-Germain and Nobis logos, as well as a...

Design

Nobis open pop-up shop in Harrods

Winter specialists Nobis have opened its dedicated ‘shop-in-shop’ format within Harrods. The temporary pop-up is the first for the Canadian brand and it will be stocking both men and women’s clothing and accessories including its Cartel Bomber and Barry Parka outerwear pieces. The pop-up space is based on the lower ground floor and has been...