Olympic news and archive

Nike responds to criticism over women's Olympic track and field kit

Nike and several USA Olympic athletes have stepped forward to address online controversy concerning the brand’s designs for the women's Team USA track and field kit following the circulation of a certain photo earlier this month. The US sportswear giant initially unveiled its Olympic uniforms for the United States of America and other countries...

Fashion

Ben Sherman releases Team GB Olympic capsule collection

Ben Sherman has launched a Team GB retail collection ahead of the Tokyo Olympic Games featuring polo shirts, T-shirts and jackets for men, women and kids. The British brand is an official supporter of the British Olympic team and will be designing the athlete’s uniforms for the opening and closing ceremony. Ahead of the unveiling of the official...

Design

London’s West End launches campaign to lure visitors

A new six-week campaign, called My Perfect West End Day, has been launched by the West End Partnership to boost visitor numbers to London’s West End. The aim of the campaign is to build on the success of London’s Olympic Games and will feature weekly prizes of activities involving shops, theatres, restaurants and hotels in the West End area....

Design

Hackney community unites year from riots

A year on from the riots that swept the UK causing millions of pounds worth of damage to Britain’s high streets, the Olympic Borough of Hackney came together today to raise awareness of local businesses. Eleanor Lowenthal, owner of Pages of Hackney, welcomed the move at a time when smaller communities are missing out on much-anticipated...

Fashion

Fashion takes centre stage at Olympics Closing Ceremony

Supermodels Kate Moss and Naomi Campbell lead fellow British models including Lily Cole, Karen Elson, and David Gandy into the London 2012 Olympics Closing Ceremony last night as fashion took centre stage alongside the athletes and musicians. The nine-strong line-up came into the stadium to the soundtrack of David Bowie inside trucks branded...

Design

Retailers barred from using Olympic logo

Retailers hoping to capitalise on the Olympic games should be careful how they market their allegiance. The Games organisers are strictly enforcing shopkeers to ban any direct reference of the eponymous 5-ring-logo, in a bid to keep their sponsors happy. Several retailers have been told by trading standards officials that colourful rings put up...

Design

Salvatore Ferragamo designs Olympic outfits

As fashionable sportswear becomes ever more prevalent with the impending Olympic games, Salvatore Ferragamo is the latest established label to design pieces for athletes. Ferragamo has designed the official uniform for the Republic of San Marino's Olympic athletes. The collection is heavily influenced by the Italian label's mainline aesthetic,...

Design

Retailers step up Olympic terrorist safety

Marks & Spencer is amongst the many retailers and companies told to step up security at their warehouses to stop terrorists planting a bomb in lorries entering the Olympic Park. The move is part of a £1billion security operation – the biggest in post-war Britain – aimed at thwarting any planned attacks during this summer’s Games in London. Firms...

Fashion

Olympics brings opportunities to sportswear manufacturers

With more than 205 countries participating at the summer 2012 Olympic Games in London it really is offering sportswear manufacturers plenty of opportunities. With 19 days of competition and global coverage, any brands involved with the Olympic Games will gain global exposure, according to a recent report by Euromonitor. This exposure will be...

Fashion

Nike sponsors London Olympic

Even though the London Olympics seem quite far away, Nike is on the ball and announced it will extend its relationship with the U.S. Olympic Committee as an Official Official Outfitter of the U.S. Olympic and Paralympic Teams through the London 2012 Olympic Games. Nike will provide U.S. Olympic and Paralympic athletes with the Medal Stand...

Fashion

Bestseller to dress Danish Olympic team

Danish fashion company Bestseller is to dress Danish Olympic athletes during the 2008 Summer Olympics in Beijing. The company has formed an alliance with Team Danmark, a federation that supports Danish athletes at international sporting events. According to terms of the agreement, Bestseller will supply the Danish athletes with outfits for the...

Fashion

No Olympic Gold For Underpaid Sweatswhop Workers

At the Olympic Games in Athens this year, the logos of McDonalds, Samsung, Coca-Cola, and other multinational advertisers are saturating the festivities to the tune of USD1.339 million. But the corporate self-promotion and commercial branding won't end when the games come to a close. Sportswear companies have negotiated USD81 million worth of...