P Diddy news and archive

Sean ‘Diddy’ Combs launches curated marketplace for Black entrepreneurs

Sean ‘Diddy’ Combs has unveiled a new curated e-commerce platform allowing users to discover products created and sold by Black entrepreneurs. Dubbed ‘Empower Global’, the marketplace looks to provide Black-owned businesses with a broader audience reach in the hope of elevating the Black economy and creating opportunities to scale and build. The...

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Business

P. Diddy wants to buy back bankrupt Sean John line

Billboard has reported that P. Diddy is looking to buy back his Sean John fashion line from the brand’s bankrupt owner. Diddy had sold most of the apparel line to Global Brands Group in 2016, but this summer GBG filed for Chapter 11 bankruptcy after the devastating blow they took from COVID-19. The affiliate of GBG that controls Sean John filed...

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Fashion

Sean Combs launches womenswear collaboration with Missguided

Sean ‘P.Diddy' Combs has unveiled Sean John’s debut womenswear collaboration with UK fast-fashion retailer, Missguided. The 117-piece Sean John x Missguided collection, inspired by the history of the brand and its music heritage, includes everything from velour to nylon to sweat fabrics, explains the online retailer. Launching on September 29,...

Fashion

Diddy too risqué

Rapper-turned-dandy-turned-fashion designer Sean Combs has rubbed some people the wrong way with his new fragrance ad. So much so, in fact, that he has been forced to reshoot it. The original ad features Combs in bed with a white woman and an Asian woman looking like they've just had threesome. Although this image will still be used for...

Fashion

Cruz for Diddy?

Rumour has it that Sean 'P Diddy' Combs is hoping to convince Penelope Cruz to be the face of his new womenswear line, Sean by Sean Combs. The new ad campaign is planned for the autumn of this year. According to Women's Wear Daily, sources close to P Diddy assert that he is very close to signing Cruz for the print advertisements, which will be...

Fashion

P. Diddy's women

Sean Combs, aka P. Diddy, has his eye on the prize. Or rather, on the CFDA Womenswear Award. Having won the CFDA for menswear last June, he has now set his sights on the next goal. "We're going to press forward until I get that one for women's," he told Women's Wear Daily. The music and fashion mogul is delighted to have found Jenny La Fata to...