Pour La Victoire news and archive

Celebrity Stylist Elizabeth Stewart designs shoe collection

Elizabeth Stewart, celebrity stylist to actresses including Gal Gadot, Cate Blanchett and Julia Roberts, has created a shoe collection with contemporary footwear brand PLV (formerly known as Pour La Victoire). The ‘Stand Tall’ collection, inspired by female empowerment and strength, features 10 styles including heels, platforms and loafers,...

Video

Cameron Diaz unveils footwear line

Cameron Diaz has unveiled her first footwear wear collection for fall 2014 for Pour La Victoire, which features stylish boots and chic heels, just before the start of New York Fashion Week. Last summer, the 41-year old actress was named artistic director of accessories label Pour La Victoire. She previously described her new position as a "true...

Fashion

Pour La Victoire teams up with Cameron Diaz

Accessories label Pour La Victoire has announced that Hollywood actress Cameron Diaz will become the label’s artistic director after buying an undisclosed stake in PLV Studio Inc, the parent company of the contemporary footwear brand. The move marks the 40-year-old model-turned-actresses first foray into fashion, the actress has previously...

Design

Pour la Victoire Studio appoints European distributor

American-based footwear group Pour la Victoire Studio has appointed UK-based company Vendere Distribution as its European distributor. The group, which owns women’s footwear brands Pour la Victoire and Kelsi Dagger, has appointed a European distributor for the first time to target new stockists for the high-end and mainstream brands. The two...