Prada news and archive

The Prada Group project Sea Beyond supports Coral Gardeners to advance reef restoration and inspire global action

During the 2025 United Nations Ocean Conference (UNOC3) in Nice, SEA BEYOND, the project by Prada Group in partnership with the Intergovernmental Oceanographic Commission of UNESCO (UNESCO-IOC), announces its support for Coral Gardeners, a non-profit organization dedicated to restoring coral reefs. This collaboration will help Coral Gardeners in...

Featured

Retail

Louis Vuitton is the most counterfeited luxury brand, according to new report

Counterfeits have been a sharp thorn in the side of luxury fashion houses for decades. Dating back to ancient Roman times, counterfeiting within the fashion industry underwent a surge of popularity in the late 1970s, thanks to the rise of designer jeans. With several copycats trying to mark and sell duplicated designs and styles for a fraction...

Culture

Prada amplifies cultural capital with “The Sound of Prada” in Berlin

In a fusion of fashion, music, and urban culture, Prada deepened its cultural investment with the latest instalment of The Sound of Prada—a branded experience rooted in global creativity—staged in Berlin this week. Anchored by the Prada Eyewear division, the event reaffirms the Italian luxury house’s ongoing ambition to remain not just a...

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Business

Environmental objectives of luxury groups: Who is aiming for what?

By 2040, Chanel is expected to achieve net-zero greenhouse gas emissions across its entire value chain. With this goal, the company aligns itself with the Paris Agreement signed in 2015, which aims in particular to keep global warming well below 2°C compared to pre-industrial levels by 2100. But what about the other luxury giants? FashionUnited...

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Business

Thanks to Miu Miu: Prada Group increases quarterly sales by 13 percent

Prada defied difficult market conditions in the luxury sector thanks to Miu Miu. Despite the uncertain global economic situation, the Italian fashion group Prada continued to grow in the first quarter. The company announced on Wednesday that the group generated sales of 1.34 billion euros in the period from January to March. This was 13 percent...

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Business

Prada partners with Mytheresa in digital distribution pivot

Prada has joined forces with luxury e-commerce platform Mytheresa in a move that reflects a new approach to global digital distribution—one that prioritises selectivity, brand integrity, and customer experience over traditional wholesale reach. The partnership will make Prada’s women’s, men’s, and lifestyle collections available to Mytheresa’s...

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Business|Background

Jimmy Choo isn’t losing its market appeal, as Capri Holdings considers further growth

The fairytale is over, but the shoe remains with Capri Holdings this time. The ownership of Jimmy Choo stays in the US, at least for now. The label didn’t seem to fit within the ambitions of Prada Group, which does have an industrial plan in the making for Versace. It is a fact that there is speculation that the Jimmy Choo file is still open on...

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Fashion

Prada buying Versace buy is a win-win for Italian luxury

When Prada this week confirmed its acquisition of Versace for 1.25bn euros it was both a business transaction as much as a symbolic repatriation of Italian heritage. As the dominance of French conglomerates LVMH and Kering has become the established order in luxury fashion—owning Italian crown jewels from Fendi to Gucci—the Prada Group's...

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Business

Prada: Versace relaunch requires long-term mindset

The Prada Group intends to take its time with the relaunch of Versace. During a conference call on April 10, following the announcement of the Prada Group's acquisition of Versace, Andrea Guerra, CEO of the Prada Group, and Lorenzo Bertelli, head of corporate social responsibility for the group, stated that the next steps to fully unlock the...

People

Miuccia Prada's path from activist to top designer

As a student in the volatile May of 1968, Miuccia Prada took to the streets of Milan to demonstrate for women's rights wearing an Yves Saint Laurent suit. Today, the 76-year-old reigns over a luxury goods empire worth more than five billion euros ($5.4 billion) a year, with her world about to expand further with the takeover of flamboyant rival...

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Business

Prada and Versace: Two different stories and, now, a shared future

Now that the merger between Prada and Versace has been finalized, what will happen next? Will Prada be able to maintain Versace's DNA as promised by the Milanese company in todays press release? The Prada group is no stranger to acquisitions, having previously acquired Helmut Lang and Jil Sander, both of which were later sold, and the Church's...

Fashion

Following Prada takeover: 5 things to know about Versace

Italian fashion giant Versace, the long-held family business known for its flashy, sexy designs and Medusa head logo, will now become part of Prada, its larger rival and polar opposite in terms of style. The 1.25 billion euro acquisition, announced Thursday, aims to breathe new life into Versace, whose highs and lows have included the 1997...