Sports brand Puma has opened its new North American headquarters in Somerville, Massachusetts. The 150,000 square foot building is located near the Assembly Row shopping area. It brings together 450 employees who formerly worked in two separate areas in Boston and Westford Massachusetts. “To support Puma’s continued growth, fueled in large part...
8 Nov 2021
Sportswear giant Puma has begun experimenting with sustainable production methods centred around its signature Suede sneaker model. Renamed the Re:Suede, the experimental version of the shoe implements a number of new technology methods into its design, including Zeology tanned suede, biodegradable thermoplastic elastomer (TPE) and hemp fibres....
4 Nov 2021
Third quarter sales at Puma increased by 20.4 percent currency adjusted and 20 percent reported to 1,900.4 million euros. Compared to the third quarter of 2019, total sales were up 35.4 percent currency adjusted. Commenting on the third quarter trading, Bjorn Gulden, chief executive officer of Puma SE said: “The third quarter was another very...
27 Oct 2021
Buying and selling sneakers is a business that currently has the potential to reach 30 billion dollars globally by 2030. Limited supply, buoying demand an a fast-paced tech-enabled global market are doing the rest. Major footwear brands tend to release a small number of their most iconic designs, adding to demand and anticipation. For example,...
28 Sep 2021
Sportswear retailer Puma has announced it will be welcoming a new shoebox designed as part of the label’s sustainability initiative that aims to make a positive environmental impact across the entirety of the company. Supposedly saving around 2800 tonnes of cardboard a year, the new shoeboxes are made of over 95 percent recycled material and are...
14 Sep 2021
Sport’s brand Puma has launched a new ‘Down to Earth’ capsule collection inspired by eco-friendly practices, with apparel and footwear created using recycled materials. The “do good, look good” capsule features apparel pieces that are clean and minimal with fun, playful graphics, created with at least 30 percent recycled cotton. While the...
26 Aug 2021
Nigeria’s Olympic team has seen its sponsorship revoked by German sportswear giant Puma. Plagued by serious drug-testing disqualifications, poor performance, under preparedness and even a TikTok video of a Nigerian athlete washing his uniform with the caption: “When you made the Olympic Finals, but you only have one jersey.” It was enough to...
6 Aug 2021
Sales at Puma increased by 95.8 percent currency adjusted and 91.2 percent reported to 1,589.1 million euros. The company said, all regions and product divisions contributed with at least double-digit currency adjusted sales increases. The company added that Americas reported the strongest currency adjusted growth of 181.8 percent, driven by...
29 Jul 2021
According to preliminary report, Puma’s currency-adjusted sales increased by approximately 96 percent to 1,589 million euros and the operating result (EBIT) increased to approximately 109 million euros in the second quarter 2021. The company said that the results were driven by continued brand momentum, successful product launches with high...
16 Jul 2021
Puma has unveiled the first look from its new collaboration with Australian skate label Butter Goods. The collection is rooted in nostalgia and ‘90s sports styles and features the Puma Basket VTG with a corduroy upper in a vintage cream colourway and collaborative brand patch on each tongue. The pre-release, ahead of the full collection...
15 Jul 2021
Gwyneth Paltrow’s lifestyle and e-commerce venture Goop and sportswear brand Puma have collaborated for a 10-piece activewear collection that includes sneakers, a water bottle, a yoga mat, and sportswear separates. The collection is made with performance fabrics, including functional dryCELL materials that draw moisture away from skin to help...
7 Jul 2021
Global sporting company Puma has announced it’s expanding its mirage franchise with a new sneaker. The new shoe is called the Mirage Sport and is inspired by the energetic and trippy world of DJ culture. The new addition’s color palette is almost washed out to keep the focus on the richness of the materials and construction of the sneakers and...
3 Jun 2021
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