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Fashion

DressX launches first Roblox game together with Puma

Digital fashion retailer DressX has launched its first game on metaverse platform Roblox, together with partner Puma. The game called DressGo will allow players to dress up their avatars, participate in styling challenges and build personalised wardrobes by collecting items of varying rarity. Via a mystery box system, players can unlock looks...

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Business

Puma to relocate UK headquarters to Manchester

German sportswear brand Puma is relocating its UK headquarters from London to Manchester’s technology, digital and creative hub, Circle Square, where it has secured a 20,000 square foot of space to house its sales, marketing, merchandising, finance, people and operations and direct-to-consumer departments. Circle Square, located on Manchester’s...

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