Puma news and archive

Puma and Nahmias bring west coast craftsmanship to the Puma Suede

Joining forces for the first time, Puma and Californian brand Nahmias present a new Suede capsule, inspired by the craftsmanship and characteristic aesthetic of the US West Coast lifestyle. The collaboration features details such as unique vintage touches, crochet accents and colourful bead applications, balancing a fun, summery design with the...

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Puma appoints Marwin Hoffmann to head new training business unit

German sportswear provider Puma SE announced on Monday the creation of a dedicated business unit for training. The new department will be based at the company's headquarters in Herzogenaurach, Germany. This move separates the category from the previous joint running and training business unit. According to a statement, Puma now aims to “fully...

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Anta Sports becomes largest shareholder in Puma

Cayman Islands-incorporated Anta Sports has entered into a definitive agreement to acquire a 29.06 percent equity interest in German sportswear manufacturer Puma. The transaction, valued at 1.51 billion euros (1.79 billion dollars), positions the Chinese group as the largest shareholder in the Herzogenaurach-based company. Transaction details...

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Puma appoints Anne Putz as corporate spokesperson

German sportswear company Puma SE has filled another management position. On Monday, the company announced the appointment of Anne Putz as senior director of corporate communications. In her new role, the Luxembourg native will report directly to CEO Arthur Hoeld and will now “lead Puma's external and internal corporate communications and act as...

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Puma appoints new vice president of global brand marketing

Puma has appointed Nadia Kokni to the role of vice president of global brand marketing. Kokni took over the marketing management role effective January 1, the Herzogenaurach-based sporting goods company announced on Thursday. In this position, she will report directly to chief brand officer Maria Valdes. In her new role, she will lead the global...

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Levin Reyher joins Puma as European marketing head

Puma has appointed Levin Reyher as its new senior director of marketing for Europe. Reyher, who officially stepped into the role in November, announced his appointment on LinkedIn this Wednesday. “Puma is in a restart phase, fueled by the ambition and hunger to return to where it belongs: the podium of global sports brands,” Reyher stated. “You...

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Puma bolsters liquidity with 600 million euros financing package

Puma SE has successfully expanded its financial toolkit, securing more than 600 million euros in new financing to strengthen its balance sheet and support its long-term growth objectives. The package consists of a 500 million euros bridge loan, fully underwritten by Santander Corporate & Investment Banking (Santander CIB), alongside 108 million...

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Puma opens largest European flagship on Oxford Street

Sportswear giant Puma has opened what it said is its largest-ever European flagship store on London’s Oxford Street. The 24,000 square feet site is also the first flagship store in the region, situated to give customers the “chance to connect with more people than ever before”. Within the store, the brand offers a selection of its...

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Asics denies media reports of Puma acquisition plans

Asics Corporation clarified recent media speculation suggesting interest in acquiring Puma. The company confirmed that these reports are unfounded. There are no discussions or plans regarding the acquisition of Puma. On Thursday, reports suggested that China's Anta Sports is among several firms considering a bid for the German athletic brand...

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Takeover speculation sparks share price surge at Puma

Takeover rumors helped Puma shares achieve a spectacular price jump on Thursday once again. The share price, which has been disappointing in the stock market year 2025 so far, shot up by more than 17 percent to just under 20 euros. The gain recently stood at 15 percent. The Chinese group Anta Sports Products Limited (Anta Sports) is considering...

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Puma streamlines North America distribution through licensing partnership with United Legwear

German sportswear company Puma SE is implementing a new distribution model for specific product categories in North America as part of its ongoing reform efforts. On Tuesday, the company announced an extension of its long-standing licensing partnership with the US textile manufacturer United Legwear Company LLC. As part of the agreement, United...

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Puma initiates restructuring programme and cuts jobs

Sportswear group Puma SE has launched a restructuring programme to get back on track following significant sales declines. The company announced in Herzogenaurach, Germany, on Thursday that costs will be reduced in the short and medium term. To achieve this, Puma plans to cut a further 900 administrative jobs by the end of 2026. So far this...