Puma and Adidas join fashion brands boycotting Facebook advertisements
German sportswear makers Adidas and Puma said Tuesday they would join agrowing advertiser boycott over hate speech against Facebook and Instagram in July, following major consumer companies like Levi's and Coca-Cola. "Puma will join the #StopHateForProfit campaign... throughout July," a spokeswoman told AFP, citing a social media hashtag...
30 Jun 2020
Puma launches biodegradable lifestyle and performance collection
Puma has announced the launch of its new biodegradable lifestyle and performance collection as part of its latest biodesign project. The “Design to Fade” collection, which was released in collaboration with Dutch project Living Colour and Swedish design studio Streamateria, explores sustainable alternatives for making and dyeing textiles. While...
18 Jun 2020
Puma collaborates with Cara Delevingne on Pride Month collection
Puma is kicking off Pride Month with a new collection. The global sports company has partnered with model and LGBTQ+ activist Cara Delevingne on a capsule collection to celebrate the June event. Called From Puma with Love the 13-piece collection features vibrant colors, rainbow designs and bold graphics across T-shirts, hoodies, slides,...
29 May 2020
Puma collaborates with Gold's Gym on activewear collection
Puma has teamed with fitness club chain Gold's Gym to create a new collection of activewear that brings together street-ready styles with performance features. The limited-edition collection includes men's, women's and unisec pieces that integrate apparel technologies for added comfort and functionality. The seven-piece range includes hoodies,...
27 May 2020
Puma’s Q1 sales and profit decline due to Covid-19
Puma’s sales declined in the first quarter of 2020 by 1.3 percent currency adjusted or 1.5 percent reported to 1,299.8 million euros (1,409 million dollars). Due to the negative impact of Covid-19 EBIT decreased by 50.1 percent to 71.2 million euros (77.1 million dollars), while net earnings went down by 61.6 percent to 36.2 million euros (39.2...
8 May 2020
Video: Behind the scenes: Puma and First Mile bring sustainable collection
Puma and First Mile have launched a sustained Apparel collection that was made only from recycled materials. This is the plastic waste, from countries such as Taiwan, Honduras and Haiti, the First Mile has converted into portable polyester. This results in shoes, shorts and t-shirts that were marked by outdoor elements. Source: Puma, via YouTube
24 Apr 2020
Puma launches sustainable collection with First Mile
Puma has teamed up with First Mile to launch a co-created sportswear collection made from recycled plastic, which goes beyond recycling as it also rooted in “social impact and human connection”. The co-branded collection has been designed to help consumers perform their best during any workout and features shoes and apparel including T-shirts,...
24 Feb 2020
Puma posts strong sales growth but warns of coronavirus hit
Puma Se said that the company’s fourth quarter sales increased by 20.6 percent reported and 18.3 percent currency adjusted to 1,478.6 million euros (1,596.5 million dollars) with all regions and all product divisions contributing in double-digit increases. The company said in a statement that Sportstyle, running and training as well as...
20 Feb 2020
Puma revenue climbs 18 percent for full year
Puma reported its net profit for full year grew on Wednesday. Compared with the same period last year, revenues grew by 18 percent. The company's net profit for full year was 262 million euro, surged from 187 million euro a year earlier. Furthermore, revenues grew to 5,502 million euro. Puma (ETR: PUM) is a German sportswear company that...
20 Feb 2020
Puma and Tabitha Simmons launch collab on fashion game platform Drest
Footwear labels Puma and Tabitha Simmons are teaming up for a new collaboration, which will be featured on Drest for February. Drest is a world’s first shoppable and interactive styling game for luxury fashion. The collaboration, Puma x Tabith Simmons will be shown on Drest within two still lifes and one photoshoot challenge, which inspires...
4 Feb 2020
In pictures: Puma launches first 'Active Gaming Footwear'
Puma has released a sock designed to be worn while gaming. The 'Active Gaming Footwear', which are selling for 80 pounds on the German sportswear brand’s UK website, come in three ‘modes’ for gaming: Medial wrap-up grip in ‘seek’ mode, lateral wrap-up support in ‘attack’ mode, and heel wrap-up stability in ‘cruise’ and ‘defense’ mode. The socks...
20 Dec 2019
The Balmain x Puma collab launched Monday, here is how Cara Delevingne prepared
Cara Delevingne takes Vogue along for the debut of her collection she designed in collaboration with Balmain x Puma. In the video, Cara descibes her own personal favorites from the collection, introduces her stylist, and discusses what it was like to collaborate with the sportswear brand. Source: vogue, YouTube.
26 Nov 2019