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Puma and Foot Locker expand partnership to target “next-generation customers”

Image: Puma Sportswear brand Puma and New York-based speciality athletic retailer Foot Locker, Inc. are strengthening their partnership with a focus on basketball and exclusive product collaborations to “meet the demands of this growing next-generation market segment”. In a statement, both companies said that the partnership would allow them to...

15 Nov 2022

BusinessFeatured

Former Puma chief Bjørn Gulden to become CEO of Adidas

Adidas has announced that Bjørn Gulden will be taking on the role of chief executive officer, effective January 1, 2023, succeeding the German company’s current chief, Kasper Rorsted. Rumours of the appointment circulated early last week after Puma announced Gulden would be stepping down as its CEO. Following the announcement, Adidas confirmed...

8 Nov 2022

People

Is Adidas recruiting Puma's former ceo?

Puma on Friday announced Bjørn Gulden will exit the German sportswear giant on January 1st, with incoming chief Arne Freundt taking over the role. The news obscured the short announcement from another German sportswear giant, Adidas, who said it is in talks with Mr Gulden to succeed its CEO, Kasper Rorsted. Mr Rorsted is expected to exit Adidas...

5 Nov 2022

PeopleFeatured

Puma names Arne Freundt as new CEO

German sportswear retailer Puma has named Arne Freundt as its new CEO. The 42-year-old will begin a four-year contract and will succeed Bjørn Gulden on January 1, 2023. Freundt joined the company in 2011 as global director of strategy, before working his way up the ranks to be appointed as group chief commercial officer in June 2021. New chief...

4 Nov 2022

Fashion |In Pictures

Puma unveils outdoors-inspired collection with P.A.M.

Global sportswear brand Puma has unveiled an outdoors-inspired collection with Melbourne, Australia-born, Paris-based label P.A.M., short for Perks and Mini. The collaboration aims to blur the lines between streetwear and outdoor clothing as part of a larger multifaceted project, the PAM/Puma Bio/Verse, which aims to reconnect with the concepts...

2 Nov 2022

BusinessFeatured

Puma records sales growth, reiterates outlook

Third quarter sales at Puma increased by 16.9 percent currency adjusted and 23.9 percent reported to 2,354 million euros. Commenting on the results, Bjørn Gulden, chief executive officer of Puma SE said: “Despite all the global uncertainties the third quarter was again a very good quarter for us. With sales up 24 percent in euro terms at 2,354...

26 Oct 2022

People

Puma selects Skepta as global brand ambassador

Sportswear brand Puma has announced a long-term partnership with British-Nigerian grime artist Skepta, who will be working with the retailer on designing products and curating global marketing campaigns. The “hands-on” partnership has been established through the rapper’s Big Smoke Corporation, an organisation that was created to foster a...

30 Sept 2022

Fashion

Puma launches sustainable yoga collection with Cara Delevingne

Sportswear brand Puma has teamed up with model Cara Delevingne on a yoga collection made with more sustainable materials. The ‘Exhale’ yoga collection features tops, tights and jackets, all made with sustainable materials such as recycled or certified cotton and polyester. The move is part of Puma’s pledge to make nine out of ten products with...

5 Sept 2022

Fashion |In Pictures

Puma launches new outdoor footwear and apparel collection

Sportswear giant Puma is targeting the great outdoors with its new ‘Seasons’ footwear and apparel collection for outdoor activities. The collection is rooted in trail running, as part of Run Puma’s performance collection, to offer elevated pieces made with technical materials and innovative, stay-dry features to protect against the elements....

2 Sept 2022

Fashion

Puma partners with Palomo Spain on gender fluid collection

Sportswear giant Puma has revealed a new collaboration with Palomo Spain consisting of a collection that merges team sports with today’s take on gender fluidity. The collaborative line draws inspiration from 1970’s football stars and their lives off the field, linking the era’s extravagant fashion with Palomo’s signature gender-neutral designs....

2 Sept 2022

Fashion

Puma collaborates with Tracksmith and launches capsule collection

German sportswear giant Puma has launched a collaboration with Tracksmith, together creating a range of performance wear and athletic shoes. The aim of the collaboration was to start from scratch and develop a range of running gear for the outdoor sports market, from track pants and shorts to shoes and crop tops. The new capsule collection is...

16 Aug 2022

Business

Puma to host sustainable fashion conference in London

Sports giant Puma has announced it will be hosting a conference focused on solutions to drive a more sustainable fashion industry. Set to take place in London on September 6, the ‘Conference of the People’ will see a number of activists, NGOs, experts, ambassadors and consumers take to the event to discuss various sustainability issues and...

5 Aug 2022