Sportswear retailer Puma has announced it will be welcoming a new shoebox designed as part of the label’s sustainability initiative that aims to make a positive environmental impact across the entirety of the company. Supposedly saving around 2800 tonnes of cardboard a year, the new shoeboxes are made of over 95 percent recycled material and are...
14 Sep 2021
Sport’s brand Puma has launched a new ‘Down to Earth’ capsule collection inspired by eco-friendly practices, with apparel and footwear created using recycled materials. The “do good, look good” capsule features apparel pieces that are clean and minimal with fun, playful graphics, created with at least 30 percent recycled cotton. While the...
26 Aug 2021
Nigeria’s Olympic team has seen its sponsorship revoked by German sportswear giant Puma. Plagued by serious drug-testing disqualifications, poor performance, under preparedness and even a TikTok video of a Nigerian athlete washing his uniform with the caption: “When you made the Olympic Finals, but you only have one jersey.” It was enough to...
6 Aug 2021
Sales at Puma increased by 95.8 percent currency adjusted and 91.2 percent reported to 1,589.1 million euros. The company said, all regions and product divisions contributed with at least double-digit currency adjusted sales increases. The company added that Americas reported the strongest currency adjusted growth of 181.8 percent, driven by...
29 Jul 2021
According to preliminary report, Puma’s currency-adjusted sales increased by approximately 96 percent to 1,589 million euros and the operating result (EBIT) increased to approximately 109 million euros in the second quarter 2021. The company said that the results were driven by continued brand momentum, successful product launches with high...
16 Jul 2021
Puma has unveiled the first look from its new collaboration with Australian skate label Butter Goods. The collection is rooted in nostalgia and ‘90s sports styles and features the Puma Basket VTG with a corduroy upper in a vintage cream colourway and collaborative brand patch on each tongue. The pre-release, ahead of the full collection...
15 Jul 2021
Gwyneth Paltrow’s lifestyle and e-commerce venture Goop and sportswear brand Puma have collaborated for a 10-piece activewear collection that includes sneakers, a water bottle, a yoga mat, and sportswear separates. The collection is made with performance fabrics, including functional dryCELL materials that draw moisture away from skin to help...
7 Jul 2021
Global sporting company Puma has announced it’s expanding its mirage franchise with a new sneaker. The new shoe is called the Mirage Sport and is inspired by the energetic and trippy world of DJ culture. The new addition’s color palette is almost washed out to keep the focus on the richness of the materials and construction of the sneakers and...
3 Jun 2021
French luxury group Kering has sold an almost 6 percent stake in Puma as it continues to wind down its investment in the German sportswear category. Kering announced Thursday “the launch of the sell-down of approximately 8.9 million shares that it owns in Puma SE, representing approximately 5.9 percent of the share capital of Puma, through a...
27 May 2021
Nickelodeon and PUMA have partnered to create the debut Puma x Rugrats collection, launching on June 4. The sneakers celebrate the 30th Anniversary of the original Rugrats series premiere. Puma x Rugrats is a seven-piece collection featuring styles for both adults and children. The collection will include a short sleeve T-shirt with the popular...
24 May 2021
German sportswear brand Puma has pledged to make 90 percent of all its products with more sustainable materials by 2025. Puma currently gathers all of its core materials from greener sources for its apparel and accessories like down, viscose, and cotton. As for other materials such as leather, more than 97 percent were from certified sources in...
20 May 2021
German sportswear brand Puma has said that it will refrain from using uncertified wool of animal cruelty origin, following a campaign by animal welfare organisation Four Paws to ban mulesing of lambs. Puma joins Calvin Klein and Marks and Spencer who have agreed to ban mutilation of lambs in their supply chains, with Four Paws calling on its...
17 May 2021
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