Puma news and archive

Puma expands football reach with the Portuguese Football Federation

German sportswear company Puma has announced a long-term agreement with the Portuguese Football Federation (FPF), with the first new products and its creative direction for the partnership to be released in early 2025. In a statement, Puma said that starting next year, it would equip all male, female, and youth football teams as well as the...

RetailFeatured

Puma opens second USA flagship store in Las Vegas

Sportswear brand Puma has opened its second flagship store in North America, a new three-story, 25,000-square-foot retail space in Las Vegas, as it plans further expansion across the nation. Following in the footsteps of its debut US flagship store, located at 609 Fifth Avenue in New York City, the new flagship store aims to reimagine the modern...

Fashion

Green Flags: Puma's new sustainability podcast challenges assumptions

German sportswear giant Puma is hoping to engage Gen Z with environmental consciousness with its newly launched "Green Flags", an innovative podcast series that transforms sustainability education into a competitive narrative. Featuring Manchester United captain Maya Le Tissier, fashion influencer Oli Bromfield, and content creator Moses...

Business

Puma sets stricter climate targets

As Puma continues to make progress in its climate protection efforts, the sportswear giant has now set a number of new climate goals. At the beginning of the year, the company announced that it had reduced its greenhouse gas emissions by 24 percent (market-based) in 2023 compared to 2022, seven years earlier than planned. Now the sports company...

Fashion

StockX: Performance shoes on the rise, Asics and Puma continue to dominate

Online marketplace StockX has published its latest quarterly trend round up highlighting the movers and shakers of the 2024 resale market, from the top collaborations of the period to the most in demand sneaker silhouettes. In a release, the company’s founder, COO and president, Greg Schwartz, said the ‘Big Facts: 2024 Trends’ report gave an...

Business

Adidas and Puma suffer from tariff fears due to Trump's election victory

Investors avoided shares in sportswear manufacturers Adidas and Puma on Wednesday. While Puma still had quarterly figures to process, the prospect of Donald Trump returning to the White House was seen as a particular burden. According to surveys and forecasts by American media, the Republican has won the presidential election in the US. Adidas...

BusinessFeatured

Puma: Q3 sales increase 5 percent, reiterates outlook

Currency-adjusted sales at Puma were up 5 percent to 2,308.2 million euros in the third quarter, with growth supported by all three regions: Americas, Asia/Pacific and EMEA. Sales in euro terms remained flat at 2,308 million euros. Reiterating its outlook for the financial year 2024 of mid-single-digit currency-adjusted sales growth and an...

Fashion |In Pictures

Puma and The Brooklyn Circus honour Caribbean-American communities

Global sportswear brand Puma has collaborated with The Brooklyn Circus (BKc), founded by designer Ouigi Theodore, on a collection honouring the vibrant Caribbean-American communities that have helped shape New York’s hip-hop and reggae movements. The collection offers apparel and sneakers, including knitwear, activewear and streetwear styles,...

Fashion

On, Patagonia, Puma, PVH, Salomon test Carbios' fibre-to-fibre recycling technology

Just over two years ago, in July 2022, the four textile and footwear brands On, Patagonia, Puma and Salomon announced that they had joined forces with French biochemical company Carbios to utilise its unique biorecycling technology for synthetic fibre recycling and to improve the recyclability and ongoing reusability of their products. This...

Fashion |In Pictures

Puma launches first-ever global basketball campaign

Sportswear brand Puma has launched its first-ever worldwide brand campaign for basketball as it continues to “ignite the future of its hoops division”. The ‘Forever. Faster. – See The Game Like We Do’ hoops campaign is all about seeing the game differently, inviting fans to see the game like Puma does with a determination to win and play for the...

Business

Puma takes legal action against Shein for 'unauthorised distribution'

Since the Chinese online marketplace Shein opened up to third-party sellers, an increasing number of branded products have recently appeared there whose distribution via the platform has not been authorised by the brands. This also includes the sports goods manufacturers Puma and Adidas. According to research by WirtschaftsWoche, Adidas Samba...

People

Puma appoints Markus Neubrand as chief financial officer

Sports company Puma has appointed Markus Neubrand as chief financial officer (CFO) and a member of the management board, effective October 1, 2024. The company said in a release that the contract of the current CFO Hubert Hinterseher will end by mutual agreement on December 31, 2024. Neubrand, 48, most recently held the position of chief...