Puma news and archive.

People

Puma appoints Gudrun Cämmerer as Senior PR Manager Europe

Marjorie van Elven12 July 2019

Gudrun Cämmerer has been announced as Puma’s new Senior Manager of Public Relations for Europe. She will be responsible for adapting global PR initiatives

Business

Puma vows 35 percent reduction in carbon emissions by 2030

Huw Hughes26 June 2019

German fashion brand Puma has announced plans to reduce its carbon emissions by 35 percent by 2030. The target, which has been approved by the Science Based

Business

Puma records strong sales and profit growth in Q1

Prachi Singh26 April 2019

Puma's sales rose by 15.3 percent currency-adjusted or 16.6 percent reported to 1,319.3 million euros (1,469.8 million dollars) in the first quarter of fiscal

Fashion

Puma wants 90 percent of all its cotton and polyester to be more sustainable

Marjorie van Elven23 April 2019

Puma now aims for 90 percent of all cotton and polyester used in its products to come from “more sustainable sources” by 2020, after reaching its previous

Fashion

What to expect in fashion news from week 17, 2019

FashionUnited22 April 2019

What’s going on in the world of fashion this week? FashionUnited takes a look ahead at the upcoming news and events for the 17th week of the year. Below

Fashion

Puma is working on a shoe featuring living microbes

Marjorie van Elven17 April 2019

Imagine a running shoe that maps the areas of the foot which produce heat and sweat and then creates a unique ventilation pattern, specifically catered to the

Fashion

Puma launches its first augmented reality shoe

Marjorie van Elven8 April 2019

Sportswear label Puma has launched its first augmented reality shoe, the LQD Cell Origin Air. The sneakers are entirely covered in 2D QR codes, which unlock a

Fashion

Puma to launch sportswear collection made from recycled plastic bottles

Marjorie van Elven28 March 2019

Sportswear company Puma has teamed up with First Mile, a company supporting disenfranchised communities in Haiti, Honduras and Taiwan by collecting plastic bo

Fashion

Puma signs 10-year kit deal with Manchester City Football Club

Huw Hughes28 February 2019

German sportswear brand Puma has announced a new 10-year kit deal with Manchester City Football Club. Starting in July 2019, Puma will be the official partn

Business

Puma Q4 profits improve, sales increase by 20 percent

Prachi Singh15 February 2019

For its fourth quarter, Puma reported sales growth of 20.1 percent currency adjusted and 17.9 percent reported to 1,226.4 million euros (1,384 million dollars

Business

Gucci grabs limelight in bright Kering results

AFP12 February 2019

Gucci grabs limelight in bright Kering results

Fashion

Puma invites consumers to test soon-to-be-launched self-lacing shoe

Marjorie van Elven6 February 2019

Puma is selecting tech-savvy consumers to test a self-lacing training shoe designed to offer the best fit for workouts and light running. Named “Fit Intelli

People

Puma promotes Anne-Laure Descours to Chief Sourcing Officer

Prachi Singh30 January 2019

The supervisory board of Puma SE has created a dedicated board position for sourcing and has appointed Anne-Laure Descours as Chief Sourcing Officer and membe

People

Puma elevates Arne Freundt to Regional GM Europe and EEMEA

Prachi Singh18 January 2019

Sports company Puma has announced the appointment of Arne Freundt as Regional General Manager Europe and EEMEA with immediate effect. In this position, the co

Fashion

PUMA debuts the season with RS-X Trophies

Press Club7 January 2019

PUMA debuts the season with RS-X Trophies

Fashion

Puma signs multi-year merchandising deal with Porsche Motorsport

Marjorie van Elven3 January 2019

Puma’s subsidiary Branded Sports Merchandising has acquired the rights to develop, sell and market apparel, footwear, headwear, accessories and bags bearing

Fashion

Fashion giants sign UN charter to fight climate change. Will it work?

Marjorie van Elven10 December 2018

Can the biggest players in the fashion industry unite to stop global warming? The United Nations thinks so. During a climate change conference in Katowice

Business

Puma Q3 sales increase 14 percent

FashionUnited25 October 2018

German designer and marketer of sports footwear, apparel and accessories Puma said on its Q3 revenue for 2018 rose by 14 percent currency adjusted and 11 perc

Fashion

Karl Lagerfeld to launch collaborative collection with Puma

Marjorie van Elven10 September 2018

*Karl Lagerfeld, who turns 85 years old today, is showing no signs of slowing down. The fashion designer, who serves as creative director for Chanel, Fendi an

Fashion

Selena Gomez looks to inspire women’s empowerment with new Puma collaboration

Justine Browning28 August 2018

Singer and actress Selena Gomez has been one of Puma’s biggest celebrity ambassadors since taking on the role late last year. Now the star has teamed wi

Fashion

Puma x Polaroid collection to be launched next month

Marjorie van Elven23 August 2018

Polaroid is set to celebrate its 80th anniversary with a collection of sneakers in collaboration with Puma, to be launched next month. The line will feature

Business

Puma Q2 profits jump 42 percent

Prachi Singh26 July 2018

German designer and marketer of sports footwear, apparel and accessories Puma said on Thursday its Q2 net earnings for 2018 increased to 31.1 million euros. R

Business

Puma loses legal battle with Dolce & Gabbana over fur sandals

DPA13 July 2018

Puma loses legal battle with Dolce & Gabbana over fur sandals

Fashion

Puma and Dolce & Gabbana fight over fur sandals

DPA12 July 2018

Two world-famous fashion companies are currently arguing over bath slippers: Puma is trying to bar competitor Dolce & Gabbana from selling sinfully expensive

Fashion

Why does Rihanna's fashion outsell other celebrity collections?

Marjorie van Elven29 June 2018

Clothing and makeup are two product categories that often bear celebrities names. Understandable, considering fans often want to emulate their idols’ style

Business

Puma’s exit from Kering effective from today

Marjorie van Elven16 May 2018

Kering has officially spun Puma out from its group portfolio. The luxury conglomerate announced in a statement that the German sportswear brand’s exit is e

Fashion

Puma and Diamond Supply Co. drop another collab

Sara Ehlers28 April 2018

Puma recently just launched the new Avid evoKNIT x Diamond sneaker line, dropping exclusively for Foot Locker Europe. According to a press release, this shoe

Fashion

Fossil and Puma Team-up for Smartwatches

Kelly Press26 April 2018

Lifestyle accessories specialist, Fossil Group has announced that it has signed a partnership agreement with sportswear brand Puma, for the design, developmen

Business

Puma's Q1 sales increase 21.5 percent, EBIT expands 59.9 percent

Prachi Singh25 April 2018

In the first quarter of 2018, Puma’s sales increased by 21.5 percent currency-adjusted and 12.5 percent reported to 1,131.1 million euros (1,381.9 million d

Business

U.S. tariffs might move Puma production out of China

Kristopher Fraser24 April 2018

In the U.S.' brilliant plan to potentially impose taxes on footwear, Puma is currently looking at the prospect of moving its footwear production out of Chin

Business

Puma sees 21 percent sales rise in Q1, raises FY18 outlook

Prachi Singh13 April 2018

In the first quarter 2018, consolidated sales at Puma SE increased currency adjusted by approximately 21 percent or around 12 percent in reported terms to 1,1

Business

Kering to sell Volcom as it tightens its focus on luxury

Vivian Hendriksz9 April 2018

London - French luxury conglomerate Kering has confirmed it has begun to take the steps needs to sell skatewear brand Volcom, its final non-luxury label, a

Business

Puma sets target for 2022, expects per year net sales growth of 10 percent

Prachi Singh21 March 2018

Puma SE has forecasted the mid-term outlook for the period from 2018 to 2022. The company expects the currency-adjusted consolidated net sales to grow around

Fashion

In Pictures: Puma x Han Kjøbenhavn

Danielle Wightman-Stone14 March 2018

Sportswear brand Puma has reunited up with Danish luxe streetwear brand, Han Kjøbenhavn, for spring/summer 2018 with a new look for its Scandinavian-inspired

Business

Puma: FY17 sales and earnings jump

Prachi Singh12 February 2018

Puma’s fourth quarter sales grew by 14.5 percent currency-adjusted and 8.6 percent reported to 1,040.2 million euros (1,276 million dollars) supported by do

Business

Timeline: A brief history of Puma

Vivian Hendriksz12 January 2018

INTERACTIVE London - Shares in luxury conglomerate Kering rose to new record heights on Friday following news the group is set to spin off leading German spor

Business

Kering to spin off majority stake in Puma to its shareholders

Prachi Singh12 January 2018

Luxury group Kering has announced that its board of directors unanimously propose to submit to its shareholders the project to distribute in kind around 70 pe

Business

Puma and Philipp Plein prepare to face off over logo battle

Kristopher Fraser11 January 2018

The battle between Puma and Philipp Plein is on. Puma recently won an injunction to stop Philipp Plein from using a leaping tiger logo that they say is too

Business

Kering reportedly hires Rothschild & Co to handle Puma sale

Vivian Hendriksz2 November 2017

London - Could a sale be in the cards for the future of Puma? Parent company, luxury conglomerate Kering is said to have hired Rothschild & Co bank to oversee

Business

Yo Gotti joins Puma as brand ambassador

Kristopher Fraser27 October 2017

As hip-hop and fashion continue to go hand-in-hand, Puma has announced that rapper and CEO YoGotti will be their next brand ambassador. "Puma has been a

Business

Puma partners with French sprinter Jimmy Vicaut

Prachi Singh27 October 2017

Sportswear brand Puma has signed a long-term partnership with French sprinter Jimmy Vicaut. The company said, current European 100m record holder will wear P

Business

Puma Q3 sales up 17.4 percent, per share earnings grow 2.64 euros

Prachi Singh24 October 2017

Puma has reported continued sales growth in the third quarter of 17.4 percent currency-adjusted or 13.3 reported to 1,121.8 million euros (1,319 million dolla

Business

Puma raises full year guidance on strong Q3

Prachi Singh20 October 2017

In the third quarter 2017, consolidated sales at Puma increased currency adjusted by about 17 percent or approximately 13 percent reported to 1,122 million eu

Fashion

In pictures: Puma x Gunner Stahl

Danielle Wightman-Stone17 October 2017

Sportswear brand Puma is teaming up with influential photographer Gunner Stahl on an exclusive collection of headwear for autumn/winter 2017. Stahl, a se

Fashion

Puma signs long-term partnership with Selena Gomez

Vivian Hendriksz19 September 2017

London - Sportswear label Puma is kicking its celebrity partnerships into high gear by signing on singer, actress, and producer Selena Gomez as its long-ter

Fashion

Rihanna headlines New York Fashion Week Day 4

AFP11 September 2017

Barbadian superstar Rihanna brought much needed oomph to New York Fashion Week Sunday, with motorcycle stunt riders soaring over giant pink sand dunes in her

Fashion

Puma Europe partners with Mapp Digital

Sara Ehlers9 September 2017

Puma Europe has just selected a new customer engagement platform and digital marketing services in order to help enhance the marketing executions across all c

Fashion

In Pictures: Puma x Sophia Webster

Danielle Wightman-Stone4 September 2017

In Pictures: Puma x Sophia Webster

Fashion

The Weeknd debuts Puma x XO collection

Georgie Lillington15 August 2017

Named as Puma’s global ambassador and creative collaborator last October, The Weeknd aka Abel Tesfaye has finally released the first part of his highly antic

Business

Puma Q2 sales jump 16.3 percent, raises full year outlook

Prachi Singh26 July 2017

Puma said sales grew 16.3 percent currency adjusted and 17.2 percent reported in the second quarter to 968.7 million euros (1,127 million dollars). The compan

Business

Puma raises forecast after leap in sales and profits

AFP17 July 2017

German sporting goods firm Puma raised its sales and profits forecasts for the full year Monday, saying it enjoyed strong second-quarter performance and was

Fashion

Puma reveals it’s latest revolutionary trainer: Ignite Limitless Netfit

Georgie Lillington27 June 2017

Puma has revealed the latest addition to their Netfit range of trainers; the Ignite Limitless Netfit. The trainers, promoted by The Weeknd in Puma’s lates

Fashion

Puma teams up with Sophia Webster for Fall 2017

Vivian Hendriksz31 May 2017

London - Sportswear brand Puma has teamed up with British accessories designer Sophia Webster for its latest designer collaborative collection. Together the

Business

Puma Q1 net earnings jump 92.2 percent

Prachi Singh25 April 2017

Puma's sales growth continued in the first quarter of 2017 with the company reporting an increase of 15.4 percent currency-adjusted or 18 percent reported to

Fashion

Puma x Daily Paper: Bringing together the roots & visions of both brands

Vivian Hendriksz18 April 2017

INTERVIEW Amsterdam - Launching a collaborative collection with a sportswear giant like Puma is something most fashion brands can only dream of. However, fo

Business

Puma says Forever 21 Fenty copycat designs endanger business

Vivian Hendriksz14 April 2017

London - Sportswear label Puma is continuing its battle against Forever 21, as the label fears its copying of Rihanna's famed shoe designs for Puma are a th

People

Puma confirms François-Henri Pinault departure from board of directors

Vivian Hendriksz13 April 2017

London - Puma has confirmed that François-Henri Pinault is no longer a member of its newly elected Puma board of directors, reviving speculation that it pa

Business

Puma raises full-year outlook on strong Q1 results

Prachi Singh13 April 2017

In its preliminary result announcement for the first quarter, Puma said, its consolidated sales increased by approximately 15 percent currency adjusted and 18

Fashion

Puma names Big Sean as creative collaborator

Danielle Wightman-Stone9 March 2017

Sports brand Puma has named rapper Big Sean as their new creative collaborator and global ambassador. Big Sean will be working alongside Puma’s team to

Business

Puma FY16 sales jump 10 percent, upbeat on FY17 outlook

Prachi Singh9 February 2017

Puma’s fourth quarter sales increased by 10 percent currency adjusted or 9 percent reported to 958 million euros (1,024 million dollars) with growth across

Fashion

Rihanna to show Fenty Puma during Paris Fashion Week

Kristopher Fraser21 September 2016

Rumors have been swirling since it was brought to the attention of the fashion industry that Rihanna's Fenty Puma line was not on the New York Fashion Week

Fashion

Rihanna's Fenty Puma line might be coming to Paris Fashion Week

Kristopher Fraser26 August 2016

Rihanna is a star who likes to do things big, and she certainly made waves with her Fenty Puma collection which debuted at New York Fashion Week last Februa

Business

Puma reports 12.8 percent sales growth in Q2

Prachi Singh27 July 2016

REPORTPuma’s sales growth continued in the second quarter of 2016 with sales improving by 12.8 percent currency adjusted and 7 percent reported to 826.5 mil

Fashion

Rihanna's Fenty for Puma slides to be released in grey

Kristopher Fraser26 July 2016

Rihanna's Fenty for Puma collection will now be offering their fuzzy slide in a grey colorway. The grey slide will be released on Puma's website and in sele

Business

New products, sporting events and Rihanna boost Puma

Don-Alvin Adegeest 2 May 2016

Upcoming major sporting events including the European Championships in football, Copa América and the Olympics are boosting sales at Puma. Kering-owned

Business

Puma Q1 sales rise, confirms upbeat outlook

Prachi Singh29 April 2016

REPORTPuma’s sales growth continued in the first quarter of 2016 with an increase of 3.7 percent to 851.9 million euros (969 million dollars) or 7.3 percent

People

Puma names Matthias Mecking as new GM Teamsport

Prachi Singh7 April 2016

Sports company Puma has appointed Matthias Mecking as new General Manager Teamsport, effective April 1, 2016. In this position, Mecking will be responsible fo

Business

Puma FY15 sales accelerate, profit hit by currency headwinds

Prachi Singh18 February 2016

REPORTSales at Puma increased 17.1 percent or 11.5 percent currency adjusted to 879 million euros (978.8 million dollars) in the fourth quarter. Full-year sal

People

Puma names Anders Jonsson General Manager Nordics

Vivian Hendriksz27 January 2016

German sportswear company Puma has named Anders Jonsson as its Area General Manager for Puma Nordics with immediate effect. In his new role, Jonsson wil