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Puma: Héloïse Temple-Boyer assumes role of supervisory board chair

Puma SE(PMMAF.PK), a German maker of footwear, apparel, and accessories, said on Wednesday that Héloïse Temple-Boyer has assumed the role of Chair of the Supervisory Board with effect from May 11. Temple-Boyer succeeds Jean-François Palus, who had previously resigned as Chair of the Board effective from the same day. Temple-Boyer has been a...

11 May 2022

Business

Puma announces it has cut back on CO2 emissions from operations

Sports giant Puma has said it has cut back on its own carbon emissions over the course of 2017 and 2021, stating that the company is on track to continue reducing emissions where necessary. According to Puma’s press release, the company’s carbon emissions dropped by 88 percent in 2021 when compared to its 2017 base year. It added that it had...

29 Apr 2022

BusinessFeatured

Puma's Q1 sales and earnings up, maintains outlook

Puma’s first quarter sales increased by 19.7 percent currency adjusted (ca) and by 23.5 percent reported to 1,912.2 million euros. The company said in a statement that Americas reported the strongest sales growth of 44.1 percent ca, driven by continued high demand for the Puma brand in the North American and Latin American markets. Sales in EMEA...

27 Apr 2022

Business

Puma launches Re:suede experiment with 500 pairs of shoes

Sports giant Puma has started the experimental phase of its Re:suede project, with the distribution of 500 pairs of sneakers to Germany-based participants. The experiment will test to see whether it is possible to make a biodegradable version of its Suede shoe style. Participants in the group will wear the Re:suede shoe for a half a year before...

21 Apr 2022

Fashion Featured

Puma trials jersey recycling in new circularity project

German sportswear giant Puma is to pilot a new circular production process using old football jerseys to create new ones. The Herzogenaurach-based company said its goal is to reduce waste and move towards a more circular production model. Called RE:JERSEY, the yarn of existing items can be used to create new jerseys, despite old logos,...

23 Mar 2022

Business

Adidas reportedly strikes deal with FIGC after Puma cuts ties

Following Puma’s discontinuation of its contract with the Italian Football Federation (FIGC), competitor brand Adidas has reportedly swooped in to nab a four-year deal with the national team. The sponsorship partnership is said to be worth around 35 million euros annually, according to Reuters, and will cover men’s, women’s and esports teams. It...

10 Mar 2022

Fashion |In Pictures Featured

First Look: Puma and Ami unveil upcoming collaboration

Sportswear giant Puma is launching an exclusive elevated sportswear collection with Parisian fashion house Ami this month. The collection blends tailoring with innovative sportswear design, explains Puma and features footwear, apparel and outerwear, with minimalistic branding, in a mix of neutral and bold colours and premium materials. The debut...

8 Mar 2022

Fashion

Puma to recruit 500 people to test Re:Suede sneaker

Sportswear brand Puma is looking for 500 people in Germany to join brand ambassadors Cara Delevingne and Raphaël Varane to test its Re:Suede sneaker and become part of the company’s experiment to see whether it can make a biodegradable version of its classic Suede. Each participant will be asked to wear and love the Re: Suede sneaker from May...

3 Mar 2022

Fashion |In Pictures

Koché teams up with Puma and AC Milan on upcycled collection

Paris-based fashion label Koché has unveiled an upcycled football collection with AC Milan and Puma during Paris Fashion Week. The six-piece limited-edition capsule collection features unused AC Milan Puma football jerseys, which have been reworked by Koché’s founder and creative director, Christelle Kocher. The result is a celebration of sport,...

2 Mar 2022

Fashion

Puma to drop period underwear line with Modibodi

Sportswear retailer Puma has revealed a collaboration with Modibodi on a collection of leak-free period underwear and activewear. The line comes as part of the duo’s global partnership under the She Moves Us platform, hosted by Puma as a way to uplift and empower women in sports. Additionally, the products aim to act as an eco-friendly...

1 Mar 2022

BusinessFeatured

Puma full year sales and earnings jump

Sales at Puma increased by 14.3 percent currency adjusted (ca) and 16.2 percent reported to 1,767.1 million euros. Compared to the fourth quarter of 2019, total sales were up by 24.1 percent ca. For the full year, sales increased by 31.7 percent (ca) and 30 percent reported to 6,805.4 million euros driven by double-digit growth rates in all...

23 Feb 2022

Business

Puma Q4 profit jumps on strong sales

Puma has achieved a currency-adjusted sales growth of approximately 14 percent to 1,767 million euros in the fourth quarter 2021. On a preliminary basis, the operating result (EBIT) increased to 65 million euros in the same period. The company said in a release that this growth was achieved due to the continued brand momentum and a strong global...

20 Jan 2022