Puma SE news and archive

Stichd shifts to direct-to-retail model in Eastern Europe, opens Warsaw office

Dutch company Stichd, part of the Puma Group, has appointed Michal Siwik as its new regional head of sales for Eastern Europe. The appointment coincides with the company's move to a direct-to-retail model in the region and the opening of a new regional hub in Warsaw, Poland. Stichd, which holds licences for brands including Puma, Levi's, Calvin...

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Puma shares slump as sales development worries analysts

Puma shares accelerated their decline on Tuesday, at times falling as sharply as they did in January. The drop is thought to have been triggered by subdued analyst comments on second-quarter sales following discussions with management. The sporting goods manufacturer's shares were last down 7.5 percent at 26.02 euros, placing them second to last...

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Takeover speculation sparks share price surge at Puma

Takeover rumors helped Puma shares achieve a spectacular price jump on Thursday once again. The share price, which has been disappointing in the stock market year 2025 so far, shot up by more than 17 percent to just under 20 euros. The gain recently stood at 15 percent. The Chinese group Anta Sports Products Limited (Anta Sports) is considering...

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Puma appoints Thomas John as head of people and organisation

German sportswear provider Puma SE has filled a key position. On Tuesday, the company announced the appointment of Thomas John as vice president of people and organisation. He succeeds Dietmar Knoess, who has decided to “take on new challenges outside the company,” Puma stated. John will assume his new post on October 16. In his future role, the...

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Adidas and Puma shares defy Lululemon disappointment

Looming high share losses at competitor Lululemon did not affect Adidas and Puma on Friday. While Adidas shares ended up 0.8 percent higher after a subdued start, Puma's share price was moderately above breakeven, at 0.4 percent. Meanwhile, Lululemon's share price was heading for a 17 percent slump in pre-market US trading due to a disappointing...

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Puma share price drops 17 percent following profit warning

Puma SE (PUM) share price plummeted on Friday morning after the German sportswear company downgraded its annual forecast. Shortly after the announcement of disappointing quarterly figures and a pronounced expectation for a loss-making year, shares on the Frankfurt Stock Exchange shot down by 17 percent. At the time of writing (Friday, July 25,...

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Puma significantly lowers annual targets

Sportswear manufacturer Puma has significantly lowered its sales and earnings forecast for this year after a disappointing quarter. Puma now expects a loss in earnings before interest and taxes (EBIT), instead of the previously forecast profit of 445 million to 525 million euros, the company announced. The reasons cited were weaker sales...

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Challenging environment: Puma projects decline in profits for the current year

German sportswear company Puma SE has adopted a cautious outlook for the 2025 fiscal year. This is evident from the latest forecasts, which the company released in an ad-hoc announcement on Tuesday evening. According to the announcement, weak figures in the US and China have recently impacted business performance. Management anticipates...

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Adidas veteran Andrew Rudolph joins Puma as SVP of North America wholesale

Puma has announced the appointment of Andrew Rudolph (Rudi) as senior vice president, wholesale of North American sales. He will begin his journey at Puma on October 10, 2023. Rudolph, the company said, brings 30 years of experience leading sales strategies and managing distribution decisions for some of the biggest sports accounts in the...

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Puma Q3 sales increase 14 percent

German designer and marketer of sports footwear, apparel and accessories Puma said on its Q3 revenue for 2018 rose by 14 percent currency adjusted and 11 percent reported. Net earnings for the quarter rose to 77.5 million euros from 62.1 million euros in the same period last year. The company’s sales in Q3 2018 were 1,241 million euros, up from...

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Puma Q2 profits jump 42 percent

German designer and marketer of sports footwear, apparel and accessories Puma said on Thursday its Q2 net earnings for 2018 increased to 31.1 million euros. The news was announced in a press statement. Revenues increased by 8.3 percent from the same period last year. In the first half, the company reported revenue increase of 18.3 percent...