Fashion |OPINION Featured
The end of niche: How Supreme went from being cult to conglomerate
Supreme, the once local skate wear brand that operated largely under fashion’s radar, is no more. For aficionados who would queue hours for a t-shirt, jacket, board or even a sticker outside its New York store they no longer need to queue. Supreme is now fully owned by a conglomerate and destined for growth. Whoever says a two billion dollar...
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