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Have you been to Gucci Town? Fashion brands are setting up permanent social spaces in the metaverse

Brands are flocking to the metaverse, staking their Web3 presence for what is hopefully the inevitable: when the masses begin to adopt digital’s new frontier and start spending their time and money in alternate universes. Gucci last week unveiled the curtains to Gucci Town, a virtual piazza in Roblox’s landscape. Powered by Vault, Gucci’s...

13 Jun 2022

Business

Tommy Hilfiger expands metaverse presence with Roblox community space

Tommy Hilfiger has revealed an expanded presence on Roblox, the online open-world game platform, in the form of an immersive community space. Entitled ‘Tommy Play’, the Brooklyn-inspired space aims to reflect the brand’s street culture heritage through activities like BMX bike riding and the exploration of underground subway systems. Content...

7 Jun 2022

Business

Gucci opens permanent Roblox residency, Gucci Town

Gucci has revealed a permanent experience through metaverse platform Roblox, digitising various elements of the luxury brand’s offerings for the digital world’s users. Gucci Town, the virtual piazza, hopes to connect with Gucci fans using the platform, allowing them to enter a series of buildings inspired by the brand’s real-world offerings....

27 May 2022

Business

Puma joins the Roblox platform with immersive sports experience

Puma has revealed a new sports-based experience within Roblox, an online platform that allows users to explore a virtual world and play games. Made in partnership with Wonder Works studio, ‘Puma and the Land of Games’ is an explorable experience where players can unlock new zones, as well as gain access to virtual Puma sportswear pieces to dress...

24 May 2022

BusinessFeatured

Clarks makes its metaverse debut through Roblox

Footwear specialist Clarks has taken its first steps into the digital landscape with the launch of an immersive experience through the metaverse platform, Roblox. Created in partnership with metaverse development studio Melon, the Cicaverse experience celebrates the retailer’s unisex sneaker style, the Cica. “We’re super excited to bring our...

16 May 2022

Fashion Featured

Digital clothing creators talk designing for Roblox’s metaverse world and virtual fashion's future

Virtual fashion has become a flourishing industry over the past year, with many brands climbing over one another to dip their toes into the industry’s new metaverse presence. Roblox is one platform that has particularly caught the attention of brands, boasting a community of 49 million active users that take to its virtual world daily to play...

9 May 2022

Retail

Pacsun opens virtual mall experience in Roblox

Youth retailer Pacsun has taken another step into the virtual world with the opening of a digital mall in the metaverse social media platform, Roblox. Pacworld, which comes as an expansion of Pacsun’s growing Roblox presence, is an interactive experience that allows users to own and operate their own mall within the space, tasked with the object...

1 Apr 2022

Fashion Featured

Global Metaverse market to be worth 758.6 billion dollars by 2026

Metaverse is the latest buzzword that has been capturing the imagination of the tech industry and the world of fashion is eagerly watching for new opportunities in the virtual space. A new market study published by Global Industry Analysts Inc., (GIA), a market research company, called Metaverse - Global Market Trajectory & Analytics, says the...

19 Feb 2022

Culture

Alo Yoga enters Roblox with virtual wellness experience

Fitness brand Alo Yoga has announced the opening of its virtual Alo Sanctuary in Roblox, offering users an immersive digital space for yoga and meditation. The experience looks to bring more awareness to the importance of well-being, welcoming Roblox users to learn more about the topic through guided meditations and on-demand yoga content....

11 Feb 2022

RetailFeatured

Fashion's biggest takeaways from a year on Roblox

Roblox, the online gaming platform and game creation system, has had a record year. Its global community grew from 32.6 million to nearly 50 million daily active users across 180 countries with the median daily active user visiting 40 unique experiences over the course of 2021. The fashion industry got on board, too, with users looking for...

27 Jan 2022

Fashion

Forever 21 partners with Roblox

Forever 21 has partnered with Roblox on a digital experience. Called the Forever 21 Shop City, users will be able to build, own and manage their own personal store within the game. Forever 21 items will be available for purchase, including clothing and accessories. Non-player characters can be hired as employees, as users aim to become the top...

17 Dec 2021

Fashion

Tommy Hilfiger partners with Roblox creators on virtual collection

Premium fashion brand Tommy Hilfiger has revealed a partnership with eight user-generated content (UGC) designers from the Roblox community to create a collection of thirty digital fashion pieces that players can use to dress their avatars. The Tommy x Roblox Creators collection is available through the online platform’s global marketplace....

17 Dec 2021