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Retail

DKNY launches exclusive ‘Heart of New York’ virtual products on Roblox

DKNY has launched an exclusive collection of virtual products on Roblox, as the brand appeals to a broader global audience of gamers and fashion lovers. An immersive platform with more than 70 million daily active users, DKNY's entry to Roblox is part of a wider launch driven by in-game retailer Dubit. Partnering with Dubit, who previously...

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Business |Interview Featured

From catwalk to console: Swiss start-up Nak3d's digital fashion revolution

Nak3d is a Swiss startup that brings together the worlds of fashion, video games and artificial intelligence (AI). The company specialises in turning the latest fashion trends, brands and styles into digital assets that can be used in video games. This is referred to by Nak3d as 'g-commerce' – or game commerce. It allows video game players to...

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