Dundas has announced that it will be the next brand to join virtual world platform Roblox via a partnership with digital fashion retailer DressX. The fashion brand has launched, together with DressX, a collection of six digital wearables utilising Roblox’s Layered Clothing technology, which aims to offer hyperrealistic and inclusive clothing for...
12 Sept 2022
Kickers UK is launching its latest marketing campaign via gaming platform Roblox. The footwear brand has announced a reworking of its traditional ‘back to school’ marketing efforts, with a campaign that aims to nurture children’s self-expression and creativity using the Roblox metaverse. Kickers partnered with Dubit, a digital development...
26 Aug 2022
Building on its already established presence in Roblox, Tommy Hilfiger has now opened a virtual ‘Tommy Play’ store in the open world platform. It follows the launch of the brand’s ‘Tommy Play’ immersive social space, which opened its doors in June and is set to continue developing through ongoing content updates. The new store nods to the brand’...
21 Jul 2022
Tommy Hilfiger has announced it will be returning to the New York Fashion Week schedule for the first time in three years. The American brand’s return will be marked with an “experiential runway” event, unveiling its latest ‘See Now, Buy Now’ autumn 2022 collection, through which shoppers can purchase both physical and digital items. Taking...
14 Jul 2022
Burberry has dropped a virtual handbag collection taking inspiration from its Lolo bag on the open-world platform Roblox. The exclusive limited-edition virtual Lola range is comprised of five unique handbags drawing on Burberry’s spirit of adventure and affinity for nature and the outdoors. The virtual bags have been created in partnership with...
13 Jul 2022
Open world platform Roblox has revealed a collaboration with supermodel Karlie Kloss as part of the ongoing expansion to the platform’s digital fashion community. Launched today, the ‘Fashion Klossette Designer Showcase’ is a centralised hub in Roblox that allows visitors to explore five different pop-up shops featuring community-created fashion...
12 Jul 2022
Brands are flocking to the metaverse, staking their Web3 presence for what is hopefully the inevitable: when the masses begin to adopt digital’s new frontier and start spending their time and money in alternate universes. Gucci last week unveiled the curtains to Gucci Town, a virtual piazza in Roblox’s landscape. Powered by Vault, Gucci’s...
13 Jun 2022
Tommy Hilfiger has revealed an expanded presence on Roblox, the online open-world game platform, in the form of an immersive community space. Entitled ‘Tommy Play’, the Brooklyn-inspired space aims to reflect the brand’s street culture heritage through activities like BMX bike riding and the exploration of underground subway systems. Content...
7 Jun 2022
Gucci has revealed a permanent experience through metaverse platform Roblox, digitising various elements of the luxury brand’s offerings for the digital world’s users. Gucci Town, the virtual piazza, hopes to connect with Gucci fans using the platform, allowing them to enter a series of buildings inspired by the brand’s real-world offerings....
27 May 2022
Puma has revealed a new sports-based experience within Roblox, an online platform that allows users to explore a virtual world and play games. Made in partnership with Wonder Works studio, ‘Puma and the Land of Games’ is an explorable experience where players can unlock new zones, as well as gain access to virtual Puma sportswear pieces to dress...
24 May 2022
Footwear specialist Clarks has taken its first steps into the digital landscape with the launch of an immersive experience through the metaverse platform, Roblox. Created in partnership with metaverse development studio Melon, the Cicaverse experience celebrates the retailer’s unisex sneaker style, the Cica. “We’re super excited to bring our...
16 May 2022
Virtual fashion has become a flourishing industry over the past year, with many brands climbing over one another to dip their toes into the industry’s new metaverse presence. Roblox is one platform that has particularly caught the attention of brands, boasting a community of 49 million active users that take to its virtual world daily to play...
9 May 2022
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