Roblox news and archive

Dentsu highlights digital fashion education collaboration with Roblox and Bunka Fashion College

Japanese advertising and innovation firm Dentsu Group has showcased a collaborative project that bridges physical and digital fashion education, developed with Bunka Fashion College and immersive social platform Roblox. The initiative is part of Dentsu’s efforts to support future creative talent through its House of Creators programme, offering...

Fashion

DressX launches first Roblox game together with Puma

Digital fashion retailer DressX has launched its first game on metaverse platform Roblox, together with partner Puma. The game called DressGo will allow players to dress up their avatars, participate in styling challenges and build personalised wardrobes by collecting items of varying rarity. Via a mystery box system, players can unlock looks...

Fashion

Roblox teams up with Japan’s Bunka Fashion College on digital fashion course

Metaverse platform Roblox has unveiled the inaugural graduate collections from a collaborative project with Tokyo-based Bunka Fashion College, for which it has operated a Digital Fashion Programme, made in partnership with Dentsu Group. The virtual fashion items and accessories the participating students designed have been displayed in an...

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Fashion

Coach steps into Roblox and Zepeto metaverses

US fashion brand Coach has entered metaverse platforms Roblox and Zepeto as part of its ongoing ‘Find Your Courage’ campaign, dedicated to aiding users in the exploration and discovery of their identities. Through the initiative, and via the two platforms, users will be able to access digital iterations of Coach’s spring 2024 collection, in what...

Fashion |Beauty

E.l.f. Beauty launches commerce on Roblox

E.l.f. Beauty has expanded its collaboration with Roblox to become the first beauty brand to test real-world commerce on the virtual universe platform. In a statement, the beauty brand said the move would further its mission to bring the best beauty to every eye, lip and face, while continuing to engage with its “vibrant and growing Roblox...

Retail

Walmart launches influencer-curated virtual shopping platform, Walmart Realm

Walmart has launched a new immersive online shopping platform designed to gamify consumers' shopping journeys. Dubbed Walmart Realm, the virtual platform features three different shopping environments that are driven by social trends and curated by social media influencers. The online shopping ‘realms’ include the underwater world of So Jelly,...

Retail

DKNY launches exclusive ‘Heart of New York’ virtual products on Roblox

DKNY has launched an exclusive collection of virtual products on Roblox, as the brand appeals to a broader global audience of gamers and fashion lovers. An immersive platform with more than 70 million daily active users, DKNY's entry to Roblox is part of a wider launch driven by in-game retailer Dubit. Partnering with Dubit, who previously...

Fashion

LoveShackFancy launches pop-up shop on Roblox

New York-based fashion, lifestyle and beauty brand LoveShackFancy has teamed up with Stratosphere Studios to launch an immersive pop-up shop on the metaverse platform Roblox. The activation will run in Roblox’s ‘Family Life’ shopping district until April 8, and brings LoveShackFancy's feminine, whimsical aesthetic and charm to the metaverse. The...

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Business|Interview

From catwalk to console: Swiss start-up Nak3d's digital fashion revolution

Nak3d is a Swiss startup that brings together the worlds of fashion, video games and artificial intelligence (AI). The company specialises in turning the latest fashion trends, brands and styles into digital assets that can be used in video games. This is referred to by Nak3d as 'g-commerce' – or game commerce. It allows video game players to...

Retail

Mango enters Roblox as it strengthens digital innovation

Mango is reinforcing its commitment to digital innovation through its entry into Roblox, an immersive platform with over 70 million daily active users. The company has inaugurated its inaugural virtual store within the Outfit Shopping Mall on Roblox, where users can purchase Mango Teen digital garments and products for their avatars. Teaming up...

Fashion

Adidas launches digital products on Roblox

Sportswear brand Adidas has opened up a digital pop-up store on the metaverse gaming universe Roblox, carrying officially licensed digital clothing and bespoke outfits for the platform. The Adidas pop-ups will appear in various Roblox experiences, including Princess Dress Up Obby, Cotton Obby!, Seaboard City, Theme Park HeideLand, Noob Train,...

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Fashion

Roblox report: Digital self expression continues to determine metaverse trends

Metaverse gaming platform Roblox is still holding onto the reins when it comes to the digital world, continuing to come out on top as one of the most lucrative and populated sites, reporting over 200 million average monthly players beginning October. It is this expansive audience that allows it to garner such a vast understanding of the regular...