Sarah Curran news and archive

Shop Direct steps into the luxury sector with VeryExclusive.co.uk

The market has had to make space for the launch of a new luxury website today - VeryExclusive.co.uk. Developed by Shop Direct, leading multi-brand digital retailer, the premium arm of sister site Very.co.uk was designed to help shake up things in the luxury sector and officially launches this Friday with an event hosted by its managing director...

BusinessFeatured

My-Wardrobe.com acquired by Net-a-Porter Group

After selling the last of it's remaining stock at 70 percent off earlier this week, struggling premium retailer My-Wardrobe.com has stop trading and sold off it's domain name to online giant Net-a-Porter Group. The website itself is no longer active and a message has been posted which reads: “We are sorry to inform you that My-Wardrobe.com is no...

Fashion

Sarah Curran to launch Very Exclusive

After Shop Direct tapped Sarah Curran, the co-founder of My-Wardrobe.com last December to curate its luxury offering, the online retailer unveiled on Friday the impending launch of its stand alone e-commerce platform: Very Exclusive. “With Very Exclusive, we'll be looking to offer a curated edit, along with our favorite must-have pieces of each...

Fashion

Shop Direct accelerating luxury offering with new hire

Shop Direct, which owns Very.co.uk, Littlewoods.com and Isme.com, has appointed My-Wardrobe.com co-founder Sarah Curran as a director to “accelerate” the development of its luxury offering in branded fashion and beauty. Curran, who joins the retail group on December 16, will work across all Shop Direct’s brands and will report to group retail...

Design

Sarah Curran to leave My-wardrobe.com

Sarah Curran, founder of online fashion retailer My-wardrobe.com, has confirmed that she is to leave the business, seven-and-a-half years after setting it up to pursue other “retail projects”. Commenting on her departure, Curran said: "After seven-and-a-half years of launching and building My-wardrobe.com, I have taken the decision to leave the...

Design

Fashion names to be honoured by the Queen

The Queen’s annual Birthday Honours List has been unveiled and My Wardrobe founder Sarah Curran will receive an MBE (Member of the Order of the British Empire) for her services to the fashion industry. Curran who founded the online retailer, which sells designer labels in 2006, has rapidly grown the business into a global enterprise. Currently...

Design

My-Wardrobe set to accelerate global growth

Online fashion retailer My-Wardrobe.com has announced the launch of its French, German and Dutch-specific sites, as it continues its accelerated global growth. The new sites, which present a new ‘local’ international shopping experience with local currencies and local language translation, follows the introduction of the Norwegian, Danish and...

Design

My-wardrobe first to shoot inside Wimbledon

Online boutique My-Wardrobe has become the first fashion company to be allowed access to shoot inside Wimbledon's iconic Centre Court. Model, Josipa Kusic, was shot by the fashion retailer in poses, including on the famous Murray Mound and in the middle of Centre Court, in partnership with one of Wimbledon’s sponsors, Evian. "It was surreal to...

Design

My-wardrobe.com reports sales increase

UK online fashion retailer My-wardrobe.com reported a like-for-like sales growth of 96% for the last twelve months, exceeding last year’s 83% growth. Founded by Sarah Curran five years ago, the company also reported a 118% growth in European sales during Q1 2011 in comparison to 64% in Q1 2010. Besides the sales growth, my-wardrobe.com received...

Design

New design features at my-wardrobe.com

Introducing a new Designer Room, my-wardrobe.com re-worked its website for SS11. The e-shop dedicated to everyday luxury presents new designer labels and editorial features. To Designer Room is carefully-edited and carries brands such as Preen Line, Mulberry RTW, Milly, Moschino Cheap & Chic, 3.1 Phillip Lim, Camilla Skovgaard and Bionda...