SECRID news and archive

Fashion startups selected to join WDCD accelerator amid push for circular innovation

Eight early-stage ventures have been selected to join the What Design Can Do (WDCD) Accelerator 2025, a global programme developed in partnership with Dutch pocketwear brand Secrid to support regenerative design solutions aimed at addressing the climate crisis. The selected initiatives span industries from fashion to urban infrastructure and...

Fashion Partner Content

First debut of 5 brands from the Netherlands at the Fashion World Tokyo 2023 Autumn Show

We are pleased to announce that 5 Dutch Fashion Brands will be showcased at the "FaW TOKYO 2023 Autumn Exhibition" at Tokyo Big Sight from October 10th (Tuesday) to October 12th (Thursday), 2023 (East 4 Hall A11-36, BRANDS & DESIGNERS EXPO). The booth is adorned with prints inspired by traditional Delft Blue, also incorporated in the brand’s...

BusinessPartner Content

A fish named Fred: Fred in Japan

A fish named Fred is a colorful clothing brand for men who are not afraid to take the stage. At the Fashion World Fair in Tokyo on Oct. 11, 12 and 13, to be exact. After conquering 35 countries around the world, the brand is finally heading to the land of the rising sun. Preparations for the exhibition in Amsterdam are currently in full swing....

Fashion Partner Content

Secrid CEO René van Geer: “Producing in your own country will become the most normal thing in the world in ten years’ time”

Reshoring is currently the ultimate trend. The Dutch brand Secrid, inventor of the Cardprotector, is an expert in that field. ‘We have had almost all the parts produced in the Netherlands right from the very start”, says co-founder René van Geer. He predicts that producing in your own country will become the most normal thing in the world during...