Shop-in-Shop news and archive

A new chapter in the Dstrezzed retail experience

Dstrezzed believes retail is about more than showcasing a collection. That's why the brand has developed a new shop-in-shop concept: a warm, calm, and premium environment where product, atmosphere, and storytelling come together. Crafted with refined materials, rich textures, warm lighting, and a sophisticated colour palette, the concept is a...

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Aurélien brings smart luxury to de Bijenkorf with a shop-in-shop

Fashion brand Aurélien has opened a 60 square metre shop-in-shop in the menswear department of de Bijenkorf in Amsterdam. The new location complements the existing flagship store on Van Baerlestraat in Amsterdam and marks the next step in the brand's physical expansion in the Dutch market. The choice of de Bijenkorf is no coincidence. It is a...

Retail

John Lewis to launch in Ireland with Arnotts

London - John Lewis is pushing forward with its international expansion plans and is set to launch in Ireland. The British department store group has signed a deal with local department store Arnotts to its debut open a shop in shop in the country. The strategy, which is similar to the one John Lewis has employed with partners de Bijenkorf, in...

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John Lewis steps into Europe with ‘capsule’ shop-in-shops in de Bijenkorf

John Lewis has finally landed in Europe - albeit in a slightly more edited and 'capsule' format. The British department store group has opened its first shop-in-shops with its debut European partner, de Bijenkorf in Amsterdam, Den Haag and Rotterdam, the Netherlands. Through its exclusive partnership with the premium department store group, John...