Sportswear news and archive

Fabletics expands into Austrian retail

Sportswear brand Fabletics is coming to Austria and will be available in regional retail stores for the first time from October, the company announced on Thursday. The California-based brand is entering the Austrian retail market with the sports retail company Gigasport. To kick off the new partnership between Fabletics and Gigasport, the...

Business

Decathlon signs a partnership with Unspun and invests in 3D weaving

Decathlon Pulse, the sportswear brand's investment company, is investing in Unspun, a US fashion-tech company specialising in 3D weaving. This new partnership includes an investment and a multi-year purchase agreement until 2030. Its signing comes after the recent closing of Unspun's Series B fundraising, which amounted to 32 million dollars. “...

Fashion Featured

Spring/summer 2025: Fashion and sports collaborations to remember

Fashion Month concluded last week with a high-profile show at Disneyland Paris by Coperni, bringing to an end the spring/summer 2025 season at the 'Big 4' fashion cities - New York, Milan, London, and Paris - where both established brands and emerging designers alike took to the runways. While numerous trends have surfaced, the sportswear...

Business |Interview Featured

From H&M game changer to Elho ‘re-founder’: Donald Schneider's creative masterplan

Even a brief glance at the vita of Donald Schneider, founder and creative director of Donald Schneider Studio, reads like a chapter out of fashion history. The Swiss-born creative, who doesn’t quite identify with the title of an art director – a term that doesn’t come close to describing the breadth of his work – made his mark in New York in the...

Fashion |In Pictures

Built for Athletes launch first-ever clothing collection

Fitness brand Built for Athletes, known for its high-performance bags and accessories, is entering the apparel market with its first-ever clothing collection. After almost a decade of experience, Built for Athletes is utilising its functional performance and innovation expertise for its new nine-piece athleticwear collection for men and women....

Fashion Featured

Jaylen Brown launches his own performance brand

NBA star Jaylen Brown, number 7 for the Boston Celtics, has launched his own performance and sneaker brand, 741, to “empower athletes and provide consumers with quality, stylish designs that elevate performance on and off the field”. Brown, who was previously endorsed by Adidas until his shoe contract expired in 2021, said in a statement that he...

Business

Thirty-5 Capital invests in new pickleball apparel brand Muev

Thirty-5 Capital, the private equity firm focused on sports technology and innovation companies, has announced its first strategic investment in pickleball apparel through a partnership with Muev, a new fashion performance brand looking to elevate activewear for America's fastest-growing sport. The move marks a key expansion of the pickleball...

Fashion |In Pictures Featured

Athletic Chic: Anoraks, parkas and hoodies are on trend for SS25

Dior, Prada, Etro, Rabanne and, for the younger brands, AlainPaul, MaitrePierre or Vaquera, the Milan and Paris Fashion Weeks of September 2024 reveal a new trend: 'Athletic Chic'. Initially, the 'Sporty Chic' aesthetic had been around since Gabrielle Chanel and took off in the 1980s with the development of sports practices. It involved putting...

Business |Interview Featured

A visit to Arc'teryx in Munich: Why the outdoor brand distances itself from luxury and trends

Arc’teryx is on an expansion course. In recent weeks, two new stores were opened in Germany while New York City became home to the brand’s largest flagship to date. The strategy has been in place as direct sales continue to pay off, particularly in terms of the profitability of the parent company Amer Sports. However, the focus of the Canadian...

Retail

New Balance opens new consumer-centric retail concept in Edinburgh

Sportswear giant New Balance has unveiled a new store concept in St James Quarter, Edinburgh’s shopping district. At the heart of the ‘UCC’ concept is the brand’s mission to prioritise the customer, putting people at the centre of the experience instead of product, a press release said. With this in mind, the store’s interior includes features...

Fashion |In Pictures

Jesse Palmer launches elevated sports apparel line

Television personality, football analyst, and former professional football player Jesse Palmer has unveiled his own clothing line in partnership with Fanatics, the digital sports platform and provider of licensed sports merchandise. Called ‘J.Palmer,’ the new line is described as the “ultimate fusion of high-end fashion and passionate sports...

Retail

Adidas opens two flagship stores in LA to foster deeper local connection

It is never too early to plan. At least that appears to be the approach of sportswear giant Adidas, which has taken to Los Angeles to open two flagship stores well ahead of the city’s upcoming Olympic Games. At the new 8428 Melrose store in West Hollywood, a 5,390 square foot space has been designed by Adidas’ in-house creative team, who...