sportswear news and archive

Puma launches Influence Pack inspired by football culture

Puma launched its latest collection dubbed the ‘Influence Pack’ featuring four individual football jerseys, each inspired by a unique city and its football culture. Puma has linked with Copa90, nss sports, Season zine, and Shukyu magazine to design and create football jerseys crafted from the cultures of London, New York, Naples, and Tokyo....

24 Mar 2021

Fashion

Puma releases collection with footballer Neymar

Sports company Puma has launched a new apparel collection and shoe with footballer Neymar. The Neymar Jr. Creativity collection features street-art-inspired graphic jerseys, shorts, training accessories, and a new football shoe called the Future Z 1.1 in bright hues of pink and electric blue. Puma stated the shoe features an adaptive Fuzionfit +...

18 Mar 2021

Fashion

2XU founder launches high-performance sportswear brand Pressio

Pressio, a new high-performance compression sportswear brand, has launched in the UK, debuting via Selfridges, Flannels, Browns, and its website. The sporting apparel brand is based on the pillars of performance, sustainability, and ethics by partnering with recycled yarn manufacturers to ensure every yarn selection, knitting technique, dying,...

17 Mar 2021

Fashion

Six sportswear trends for AW21/22

In the sports sector too, the pandemic has reinforced developments that were already apparent before: People want to get out into nature. The entire outdoor industry is currently benefiting from this. The situation in the sports market is ambivalent. Classic year-round segments such as team sports, fitness or even swimming are currently going...

8 Mar 2021

Fashion

FILA celebrates 110th anniversary by collaborating with British stylist Katie Grand

Italian global sportswear brand, Fila, is celebrating its 110th anniversary in 2021. To honor its heritage, the brand is launching a unique collaboration with British stylist, curator, creative director, and founder of The Perfect Magazine, Katie Grand. The new collection highlights the history, heritage, and spirit of the Italian brand by...

16 Feb 2021

Fashion

Ellesse announces partnership with fitness boutique BLOK

Sportswear brand Ellesse has been named the official apparel partner of London fitness boutique BLOK. Founded first as a fitness studio in Clapton in 2016, BLOK has expanded to open locations in Shoreditch and Manchester, and has also launched BLOKtv, where over 2,200 people from 134 countries join its classes. The global deal will see Ellesse...

27 Jan 2021

Fashion

ANINE BING to launch SPORT on 19 Jan

Introducing ANINE BING Sport, a new category of active essentials ranging from sweatshirts and leggings to performance styles made to mix and match with your current wardrobe. Each piece is carefully designed to pair back to everyday staples from the ANINE BING collections, including suiting separates, vintage-inspired denim, and timeless...

19 Jan 2021

Fashion |INTERVIEW

How women's only mountain sports brand LaMunt focuses on the 'female perspective'

The South Tyrolean Oberalp Group is a heavyweight in the outdoor market with its brands Salewa, Dynafit, Wild Country, Evolv and Pomoca. With the newly founded mountain sports brand LaMunt, initiator Ruth Oberrauch wants to focus solely on women. This is a first because this kind of target group focus is rare in mountain sports. Last month, the...

28 Dec 2020

Retail

UK lockdown report: What are shoppers buying?

As retailers gear up for record discounting this Black Friday they will want to leverage data to know what shoppers are buying during lockdown. England is now half way through its second lockdown, but what are shoppers buying online? Has the semi closure of non-essential retail stores shifted normal November shopping behaviour? The...

17 Nov 2020

Retail

UK could see shortage of comfort clothes and trainers

A surge in demand for comfort clothes including jogging bottoms, leggings, sportswear and trainers has seen retailers scramble to keep stock. As the ensuing pandemic continues to fuel sales of casualwear some stores are seeing a dip in supply as online sales continue to grow and supply chains have issues fulfilling demand. Many factories...

19 Oct 2020

Podcast

Disruption in the Hong Kong Fashion Market

This month’s Fashion Friday podcast series by Euromonitor International examines two key trends that have emerged in the highly disruptive Hong Kong fashion market. Euromonitor International·Fashion Friday: Disruption in the Hong Kong Fashion Market As the apparel and footwear market in Hong Kong has been severely disrupted by COVID-19 from the...

9 Oct 2020

People

Puma partnering with stylist June Ambrose

Sportswear brand Puma has announced that June Ambrose, Jay-Z and Missy Elliott’s longtime stylist, is its newest creative partner with her first products for the brand expected in 2021. Ambrose will focus on creating “premium offerings that merge style with performance,” explained the sportswear brand in a statement, with pieces it adds that...

6 Oct 2020