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sportswear news and archive

Fashion

Gymology launches activewear clothing range

Manchester-based Gymology, a fresh food delivery service set up in 2018, has launched its debut activewear clothing range, as it looks to becoming a one-stop-shop lifestyle brand. The women’s activewear line has been designed by 26-year-old co-founder Katie Booth, a former triathlete on the Olympic Development Tri team, and features leggings,...

24 Mar 2020

Fashion

Casablanca x New Balance

Sportswear brand New Balance has teamed up with luxury men’s apres sport fashion house, Casablanca to debut the new 327 silhouette. Casablanca has brought its “luxury-meets-sport design philosophy” to the new sneaker, inspired by New Balance’s archive of 70’s runners, as well as pulling inspiration from Casablanca founder and creative director,...

10 Mar 2020

Fashion

Lyle and Scott launches first womenswear collection in 10 years

Casual fashion brand Lyle and Scott has launched its first womenswear collection in more than a decade, after reporting an increase in demand from women sporting their men’s core line. The capsule womenswear collection features the brand’s original staples and carries the same “sense of functional style” affiliated with Lyle and Scott throughout...

9 Mar 2020

Fashion

Asics launches yoga collection with Pyrates

Sportswear brand Asics has teamed up with Pyrates Smart Fabrics, a textile development company and performance streetwear brand, to launch an ecologically sustainable seven-piece yoga capsule collection made for women by women. The environmentally friendly seven-piece yoga collection, features a variety of fitness essentials, including leggings,...

9 Mar 2020

Retail

Castore set to open second store in Liverpool

Premium sportswear brand Castore is continuing its expansion into the mainstream with the opening of its second store in Liverpool One. The British sportswear brand, which tennis playerAndy Murray is a shareholder in, is set to open its first store outside of London in April after signing up for a 1,579 square foot unit on Manesty’s Lane,...

25 Feb 2020

Fashion

Puma launches sustainable collection with First Mile

Puma has teamed up with First Mile to launch a co-created sportswear collection made from recycled plastic, which goes beyond recycling as it also rooted in “social impact and human connection”. The co-branded collection has been designed to help consumers perform their best during any workout and features shoes and apparel including T-shirts,...

24 Feb 2020

Fashion

Primark.Man unveils first ever sportswear collaboration

Primark has unveiled a collaboration with Italian sportswear brand Lotto under its Primark.Man label. The 24-piece collection of clothing and accessories marks the first time that Primark has joined design forces with a sportswear brand and it features separates that can be worn on and off the pitch. The streetwear influenced collection for...

4 Feb 2020

Fairs

How the sportswear industry plans to become more sustainable

On the occasion of the 50th anniversary of Ispo Munich, the sporting goods fair presented a new message for the coming seasons: More sustainability and expansion of the platform concept. A 50th anniversary would be a reason for many to spend a long time looking at the past - with nostalgic pictures and all that goes with it. This was not the...

31 Jan 2020

Fashion

Emma Willis launches sportswear collection

TV presenter Emma Willis has launched her first sportswear collection as part of her on-going collaboration with Next, which has previously featured womenswear, lingerie and jewellery. The collection was inspired from the presenter’s love of sports, particularly boxing and reformer pilates, which she states keeps her “staying fit and healthy”....

21 Jan 2020

Fashion

In pictures: Arket’s first sportswear collection

H&M’s fashion and lifestyle brand Arket has launched its first Running Concept: a sportswear collection for men and women that has been designed by Arket’s design studio in Stockholm. The collection is available on arket.com and in selected Arket stores. “Running in Scandinavia is as much about finding peace with the weather – as with your own...

20 Jan 2020

Fashion

Adidas launches all-new women’s collection

Adidas has introduced an all-new versatile sportswear collection for women that brings together performance and streetwear, alongside a new campaign that celebrates movement of all kinds and invites women to see themselves as an athlete. Entitled ‘reimagine sport’ the Adidas womenswear collection aims to challenge old stereotypes by asking women...

7 Jan 2020

Fashion

M&S, late to the booming athleisure market, launches sportswear range

Marks & Spencer on Friday launched a new athleisure range, a 150-piece collection of affordable sportswear including leggings, performance tops and sports bras. With a growing consumer focus on leisure and wellness, the sportswear market is outperforming all other major retail sectors and M&S is hoping to cache its share of the athleisure pie....

3 Jan 2020

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