Sportswear news and archive

Reebok to work on AI, gaming and Web3 experiences through new partnership

Sportswear giant Reebok has announced a new partnership with artificial intelligence (AI) and metaverse tech firm Futureverse that will see the duo work together on a series of AI, Web3, gaming and metaverse experiences for customers. The move comes as Reebok looks to broaden the ways in which customers can interact with its products, bringing...

Business

DKNY Tech launches first skiwear collection

DKNY Tech has unveiled its first collection of skiwear as it looks to tap into the continued stability of the winter sports market. A total of 30 pieces make up the line, including “body-contoured ski suits” and flared ski pants treated with a water-repellent finish, each made with what the brand says is “recycled fill”. In addition to this, the...

Fashion Featured

Trailblazing style: The hiking aesthetic is back in fashion

Clothing garments and accessories suitable for commuters and outdoor lovers are increasingly seeing a new era of detailing appearing in bags and shoes, adapting intelligent designs to be functional for outdoor activities. With a rise in popularity in brands such as Salomon, Asics, and On, a trend coined as Gorpcore, where fashion incorporates...

Fairs |Interview Featured

ISPO head Tobias Gröber: ‘Every company will need a sports strategy in the future’

On 28 November, the Ispo Munich sporting goods trade fair begins in Munich, where the new products for the coming autumn/winter 2024/25 season will be presented. Akin to other categories, the situation in the sports industry is also tense due to consumer restraint. Nevertheless, the current figures from the trade fair give cause for optimism....

Fashion

Inside UYN Sports: Tour of the ‘Most Advanced Technical Apparel Research Academy’

Athletes demand a lot from their clothing in a wide range of weather conditions and circumstances. It is often difficult for amateur athletes in particular to find the right item for their specific requirements when they are faced with a large selection in a shop. To counter this problem right at the start of production, the Italian sportswear...

Fashion |In Pictures

Lanuuk launches into activewear

Luxury modest fashion brand Lanuuk has unveiled its debut sportswear collection, offering premium activewear that provides “modest coverage without compromising on fashion and functionality”. Lanuuk Athletic has been designed to bring “variety and versatility to the modest activewear industry,” explains the brand, after founders Ayesha Mahomed...

People

Oiselle names Arielle Knutson as chief executive

Women’s running brand Oiselle has appointed Arielle Knutson as its new chief executive. Knutson, who has a background in active lifestyle, outdoors and consumer packaged goods brands, joins the female-led running brand from sports hydration brand Nuun, where she served as vice president of marketing. She takes over from interim chief executive...

Fashion |In Pictures

Puma teams up with Trophy Hunting on new capsule collection

Sportswear brand Puma has unveiled a unisex “Bronx-meets-Ivy” collegiate-inspired capsule collection with Black, AAPI, and Latinx-owned brand Trophy Hunting. The Puma x Trophy Hunting capsule collection, co-designed by the American sportswear brand designers Dustin Canalin and Kari Cruz, offers a modern vision of prep with a range of apparel and...

Business |CEO-Interview Featured

Blue Tomato CEO: Skateboarding has created momentum in pants

The Austrian sporting goods retailer Blue Tomato, which is celebrating its 35th anniversary this year, is growing steadily in Europe and expanding into new markets, including most recently Italy. In addition, the boardsport expert was also on the road with its amateur skateboard tournament 'Best Foot Forward Europa Tour'. Adam Ellis, CEO at Blue...

Retail

On to open second London store in Spitalfields

On, the Swiss performance sportswear brand will open its second UK store in London’s Spitalfields Market on November 3 following the successful launch of its flagship on Regent Street in February. The new 3,300 square foot store will be located at 37 Brushfield St, East London, and will feature a “comprehensive” range of On’s footwear, apparel,...

Business |Interview Featured

On: Circulation system for sportswear must be established like deposit bottle tax

The Swiss sporting goods provider On Holding AG has set itself ambitious growth targets for the next few years. In order to achieve this, expansion in markets such as China and the USA should also be promoted. Speaking to FashionUnited, Marc Maurer reveals exactly what the sporting goods retailer's current expansion plans look like and which...

Fashion |In Pictures

Puma announces partnership with Coperni

Sportswear brand Puma has confirmed it is forming a new creative partnership with French luxury fashion brand Coperni with the first products set to launch in January 2024. In a short statement, Puma said that Paris-based Coperni will serve as the second-ever collaborator from the fashion space to create an original footwear design with the...