Stance news and archive

Inside Stance’s debut UK store

Premium basic apparel brand Stance has opened its first bricks-and-mortar store outside of the US in Covent Garden on Neal Street. Rich Philip, director of marketing at Stance Europe, said in a statement: “Opening our first flagship store in Europe has been a huge adventure and we are thrilled to finally bring Stance to a whole new customer base...

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Stance to open first store outside of the US

London - Premium basic apparel brand, Stance, has confirmed that it will open its first bricks-and-mortar store outside of the US in Covent Garden, London next month. Stance, which embraces ‘the uncommon thread’ as its mantra, has secured a 2,004 square foot unit on Neal Street, over two floors. The apparel brand will use the ground floor as its...

People

Stance names Rihanna contributing creative director

London - Sock brand Stance has named singer Rihanna as its contributing creative director, where she will design her own line of womenswear socks. Rihanna, who last year was also named creative director of Puma, will design “multiple seasons” of her signature women’s collection through a multi-year partnership with Stance. To kick start the...