Streetwear news and archive

Arsenal unveils streetwear collaboration with Aries

British football club Arsenal has unveiled a limited-edition collection with London-based streetwear label Aries. The 26-piece collection blends Arsenal’s north London heritage with Aries’ luxe-streetwear aesthetic, featuring jersey tracksuits, graphic T-shirts, football shirts, and nylon and jacquard denim sets. Classic Aries silhouettes have...

Fashion

StockX report: ‘Sneaker resale isn’t dead’

Culture resale marketplace StockX has published its latest trend report, ‘The State of Resale’, in which it has unearthed new details and data on the secondary sneaker and streetwear market. The information, which has been collated from global sales data over the seven months of 2024 and compared to the same period last year, exhibits shifting...

Business

NuOrion Partners invests in Demon Child Clothing

New York streetwear brand Demon Child Clothing has received a strategic investment from NuOrion Partners, an independent merchant bank that invests in high-growth challenger brands. In the statement, Demon Child said it would use the investment to accelerate its growth initiatives, including expanding its product lines, enhancing e-commerce...

Business|Opinion Featured

EssilorLuxottica's gambit: Can Supreme regain its edge?

In a surprising turn of events, eyewear behemoth EssilorLuxottica is set to acquire streetwear icon Supreme for 1.5 billion dollars, as VF Corp. retreats from its once-prized asset. This deal, coming at a substantial markdown from Supreme's previous valuation, signals a pivotal moment for the brand and the broader streetwear market. VF Corp. had...

Business

VF Corporation is mulling a sale of streetwear brand Supreme

In less than four years since its acquisition, VF Corporation is reportedly mulling a sale of its streetwear brand Supreme. Back in December 2020, the group bought the New York skater brand, valuing it at 2.1 million dollars, making it one of the largest fashion transactions of the year. According to WWD, VF Corp is considering divesting Supreme...

FashionPress Release

Foot Locker: Amplifying Black voices through Hip Hop and sneaker culture

Sneakers are not just footwear within the hip hop community; they are a potent symbol of fashion, status, and cultural identity. As a global leader with over 2,500 stores, Foot Locker is the premier destination for sneakers, celebrated for its collaborations with top brands to deliver coveted and cutting-edge products. For more than three...

Business|Interview Featured

Fran Marchena, CEO and founder of Spain’s Hoff: ‘Franchises have become a great ally in our expansion’

Valencia - What started as a fledgling online business in the Spanish province of Alicante - the cradle of the country’s footwear par excellence with the city of Elche as its main representative - has ended up becoming a meteoric company that has closed a turnover of 53 million euros and a 90 million retail price. In less than eight years,...

Fashion Featured

Labels to Watch: 3 Preppy emerging streetwear brands from Madrid

Madrid is considered a Spanish commercial and financial centre, which from an international perspective is often overshadowed by the quirky port city of Barcelona with its mix of Gaudí buildings, beaches and an alternative lifestyle. The Spanish capital, however, also has a lot to offer with its art and cultural institutions - including its own...

Fashion

Chicago Blackhawks launches streetwear collection with Just Dishin

NHL team Chicago Blackhawks has released a streetwear collection in collaboration with Buffalo-based fashion label Just Dishin targeting the next generation of ice hockey fans. The limited-edition collaboration aims to bring “hype culture to hockey,” explains the Chicago Blackhawks in a press release while “pushing the boundaries of...

FashionPress Release

Real Artistic People: Drawing on the cultural capital of slogan t-shirts

The origin of slogan t-shirts, pivotal in the modern fashion narrative, traces back to the 1940s. Initially emerging as a way of spreading slogans for political campaigns, these shirts gained momentum in the 1960s as symbols of rebellion and social change. The 1970s and 80s saw these shirts solidify their influence in fashion and pop culture, as...

BusinessFeatured

Project x Paris: The streetwear brand aims for 100 million euros in turnover

Created in 2015, Project X Paris, a French brand of premium and accessible streetwear, is now enjoying great success as its turnover reached 70 million euros. The label is the story of two brothers, Jimmy and Maxime Gov, graduates of Centrale Supélec and the London College of Fashion. In 2015, they embarked on an entrepreneurial adventure...

Retail

London streetwear brand Unknown sees 175,000 waitlist for latest drop

Emerging streetwear brand Unknown London launched its AW23 collection on Sunday, after it confirmed it had a waiting list over 175,000 customers. This is the brand’s second release of the season, which the company said it aims to reshape the UK streetwear landscape with their "controlled chaos" inspired AW23 collection, consisting of 21 unique...