Sunglass Hut news and archive

Sunglass Hut to launch festive pop-up activation in London

Sunglasses retailer Sunglass Hut is bringing holiday cheer to central London with a festive pop-up truck activation. The pop-up truck will be located at St Martin-in-the-Fields in London’s Trafalgar Square from November 29 to 30 and will immerse consumers in its #ShadesofHoliday campaign with festive fun and exclusive sunglasses styles. The...

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Retail

Hudson partners with Luxottica to launch Sunglass Hut shop-in-shops

On Wednesday, Hudson and Luxottica Group announced their partnership and unveiled their plans to launch in-store Sunglass Hut shop-in-shops. This collaboration will allow Hudson, which owns more than 1,000 stores in airports, commuter hubs, landmarks and tourist destinations across North America, to open 250 Sunglass Hut shop-in-shops. After the...

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Fashion

Sarah Jessica Parker teams up with Sunglass Hut

Actress-turned-fashion entrepreneur Sarah Jessica Parker has partnered with Sunglass Hut on an exclusive collection of eyewear. The new line was co-created by both parties, blending Parker's unique, urban style with Sunglass Hut's expertise in curating designer eyewear. “Sunglasses have always been a staple in my wardrobe. It was very important...

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Retail

Sunglass Hut to sell eyewear at outdoor stores Bass Pro and Cabela’s

Sunglass Hut will be the exclusive seller of sunglasses at the outdoor stores Bass Pro and Cabela’s. Bass Pro Outdoor World, owner of the two outdoor brands, has announced a partnership with the Luxottica Group, which owns Sunglass Hut and also designs, manufactures and distributes eyewear for brands like Prada, Chanel and Michael Kors. Sunglass...

Fashion

LFW names Sunglass Hut as principal sponsor

Sunglass Hut has been named the new principal sponsor for London Fashion Week, the British Fashion Council has confirmed. The global eyewear retailer, which is part of the Luxottica Group, succeeds Vodafone, which was principal sponsor for seven seasons, and will begin its three-year partnership in September. Fabio d'Angelantonio, president of...