Superdry news and archive

Superdry Reinvents Heritage: In conversation with CEO Julian Dunkerton

Superdry, the iconic British brand known for its logo tees and qualitative outerwear, is entering a new and exciting phase of its 23-year presence in the retail landscape. Under the leadership of CEO Julian Dunkerton, the company has embarked on a restructuring journey designed to streamline operations, redefine its brand identity, and enhance...

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Superdry appoints interim chief financial officer

British retailer Superdry has reportedly named Kim Zaheer as its new interim chief finance officer. He joins the company from bed retailer Dreams, where he most recently served as finance director, a position he held for over 15 years. Prior to Dreams, Zaheer had held a series of finance-based roles at the likes of supermarket giant Tesco, PRG...

Business

Superdry continues to underperform, issues profit warning

After exiting the London Stock Exchange in July as part of its restructuring plan, Superdry Group revenue for the year to April 27, 2024 of 488.6 million pounds decreased by 22 percent. The company attributed the decline to continued underperformance of the wholesale business and softer performance of the retail segment. For the year ahead,...

Business

Superdry CEO says Shein is being allowed to ‘dodge tax’

Julian Dunkerton, the chief executive officer of Superdry, has said that Chinese fast fashion giant Shein is being allowed to “dodge tax”, and is thus calling on the UK government to take action. Speaking to the Today Programme on Radio 4, and later reported on by the BBC, Dunkerton said the UK Treasury would do well to get rid of a “loophole”...

Business

Superdry and Next partner on kidswear licence

Superdry has secured a new licensing agreement with British retailer Next that will see the launch of the brand’s first kidswear collection. The line is to become available via Next’s own e-commerce platform and in select stores, according to Drapers, which initially reported the news. As part of the deal, Next will manufacture and distribute a...

Business

Superdry founder sets out to rebuild exec team as board members exit

Days after Superdry’s exit from the London Stock Exchange and the British brand’s founder Julian Dunkerton has set about rebuilding its executive team following a series of notable departures. It is believed that CEO Dunkerton has started the search for new board members, including a chairman and two independent non-executive directors,...

Business

Superdry delists from London Stock Exchange

Superdry has announced the cancellation of the listing of its ordinary shares on the London Stock Exchange’s main market. The company said in a stock market statement that the last day of trading in Superdry’s ordinary shares on the main market was July 12, 2024 and the delisting became effective on July 15, 2024. The company’s ordinary shares...

Business

Superdry restructuring plan gets court approval, appoints tech director

Days after securing approval for its restructuring plan from shareholders, British retailer Superdry has received the green light from the court following a sanction hearing. In the hearing, which took place on June 17, the plan was given the final go ahead needed in order to be carried out, allowing the group to now move forward with its...

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Superdry shareholders approve restructuring plan, opt for equity raise via placing

British retailer Superdry has had its rescue plan approved by shareholders days after creditors pushed forward on the proposal to restructure its UK business. While all of the resolutions put forward in a general meeting held Friday have been approved, the directors opted to carry out the option for a placing, backing the company’s plan for an...

Business

Superdry receives approval from creditors for restructuring plan

Struggling British retailer Superdry has announced that its creditors have voted in favour of a restructuring plan launched under the wholly-owned subsidiary and retail operator, C-Retail Limited. First outlined in April, the plan, which would have an impact on certain creditors, is centred around carrying out rent reductions among Superdry’s UK...

People

Superdry CCO to reportedly exit just months after appointment

Superdry’s chief commercial officer Craig McGregor is understood to be preparing to step down from his position amid an ongoing transformation at the company. McGregor is expected to exit his role in the coming weeks, Drapers initially reported, a move that follows other leadership changes already underway at the struggling retailer. Chief...

Business

Bleckmann takes over logistics for Superdry in the UK

Global logistics service provider Bleckmann is taking over the logistics operations for fashion brand Superdry at ‘The Duke’ site in Burton-on-Trent in the UK, from July 1. The transition will involve 170 employees who will be “seamless transferred” to Bleckmann under the same terms and conditions they are presently working under. The logistic...