Superdry & Co news and archive

Superdry plots Argentina launch with new franchisee

British fashion retailer Superdry is plotting an expansion into Argentina through a new franchise partnership with Tango Fabric. The company confirmed the launch of a dedicated regional e-commerce platform for the market, and said it was planning to open five stores in the capital, Buenos Aires. The first, a flagship site, is targeted to open...

RetailPress Release

Superdry Opens New 'Superdry & Co' Store at Bon Accord, Aberdeen

Superdry opens its new Superdry & Co store at Bon Accord, Aberdeen, today, Friday, 7th November 2025. The circa 6,000 sq ft space brings the brand back to Scotland’s third-largest city, showcasing the latest Men’s and Women’s collections, as well as a curated Vintage offering that blends new-season products with heritage-inspired pieces....

BusinessPartner Content

Superdry returns to profit with a preppy look and brand elevation: A chat with CEO Julian Dunkerton

Superdry is rewriting its story. Just a year after posting losses, the UK-based fashion label has bounced back into profitability, reporting an adjusted pre-tax profit of 33.8 million pounds for 2025. The result marks the successful start to a sweeping transformation plan, including a court-approved restructuring and a decisive exit from...