The Edit LDN news and archive

BrandAlley snaps up majority stake in The Edit LDN

Off-price e-tailer BrandAlley has acquired a majority stake in The Edit LDN as the sneaker resale platform descends into what its founder has dubbed “phase 2.0”. The move, initially reported on by WWD and later confirmed by The Edit LDN’s Moses Rashid, will see the sneaker platform undergo a formal restructuring while operating under BrandAlley’...

Business

The Edit LDN secures celebrity investors to aid in expansion

Sneaker platform The Edit LDN has announced that two “high-profile, celebrity investors” have joined its team as the company looks to continue expanding on its audience within the UK. England and Aston Villa footballer Ollie Watkins and sports presenter Josh Denzel have come on as new investors for the marketplace, both establishing partnerships...

Business

The Edit LDN secures 4.8 million US dollars in seed funding round

The online marketplace for limited edition sneakers, streetwear and collectibles, The Edit LDN, has announced a 4.8 million US dollar (around 3.9 million British pounds) seed funding round as the London-based company expands its reach into the United States, Middle East and North Africa. The seed round is led by New York-based Regah Ventures, an...

Business

The Edit LDN launches premium pre-loved marketplace

The Edit LDN has begun its venture into the pre-loved sector through the launch of its own marketplace solely featuring secondhand luxury items. The culturally-centred fashion firm will allow shoppers that purchase on its main site to sell products back via ‘The Edit Pre-loved’ platform to receive a voucher for their next purchase. It builds on...

Business|Interview Featured

How The Edit LDN plans to take over the world of sneakers, resale and NFTs

Sneaker and apparel collectible culture has naturally intertwined with the world of non-fungible tokens (NFTs) and circular resale models, bringing together already sizable groups into one enlarged like-minded community. It is this vast community that online marketplace The Edit LDN is hoping to continue building on, as it looks to spread its...

Fashion

Sneaker platform The Edit Ldn enters the metaverse

High-end global marketplace for sneakers The Edit Ldn is entering the metaverse with a premium store within Bloktopia’s crypto paradise. The Edit Ldn, which has grown 525 percent every year since 2020, is now looking to offer its sneaker community digital wearables. Its ‘Edit LDN’ sneaker NFT will be available within Bloktopia allowing customers...

Retail|In Pictures

The Edit LDN opens first UK boutique in Harrods

The Edit LDN, which offers limited edition sneakers and high-end streetwear, has opened its first UK boutique in Harrods. The 2,000 square foot space in the menswear hall on Harrods’ second floor, marks the first sneaker reseller in the luxury department store and will offer the latest limited-edition trainers from Yeezy, Jordan, Off-White and...

BusinessFeatured

The Edit Man London rebrands to broaden its appeal

The Edit Man London, the UK’s largest online store for limited edition sneakers and streetwear, has rebranded to The Edit LDN to reflect the rapidly growing female market for new and pre-loved sneakers and streetwear. As for the first time, more women than men are making premium purchases. In the last 12 months, The Edit LDN has reported that...