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Business |Interview Featured

Alibaba’s Mei Chen on how Tmall is helping luxury brands digitally transform for the Chinese consumer

Five years on from its launch, Alibaba’s Tmall Luxury Pavillion has positioned itself as a “one-stop shop” for China’s consumer, and as the segment continues to grow in the region, its impact on the global luxury industry is starting to spill out into wider markets. The high-end e-commerce platform initially launched in 2017, just as Chinese...

7 Nov 2022