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tmall news and archive

Retail

TMall begins courting luxury gen-z consumers

Tmall, a Chinese online destination for high-end and designer brands, announced new features to bolster luxury brands’ connections with China’s gen-z consumers, a digital-first fashion-forward customer base that is fast becoming a driver of global luxury consumption. Tmall Luxury launched three new features to educate, entertain and engage the...

28 Aug 2020

Retail

Arket to open digital flagship in China

Nordic fashion and lifestyle brand Arket is opening a digital flagship store in China on August 19, marking the retailer’s first expansion outside of Europe. Arket’s new online store will be on Alibaba Group’s business-to-consumer e-commerce platform Tmall, and will feature a “special selection” of its collections including seasonal...

19 Aug 2020

Retail

Victoria Beckham launches beauty e-commerce in China through Tmall

Victoria Beckham Beauty is launching a flagship store on Alibaba’s Tmall Global platform. This marks the brand's first entry into the Chinese market. The new online store will feature clean beauty skincare and makeup products, as well as provide consumers with exclusive access to special product launches specific to the market. The brand has...

28 Jul 2020

Business

Christina Fontana: “Alibaba will continue to be the trusted partner of European companies”

FashionUnited interviewed Christina Fontana, fashion and luxury director for Europe at Tmall, the B2C market of the Alibaba Group. She talked to us about the future challenges that companies will have to face, as well as the different tools that Alibaba offers them to contribute to their international expansion, especially in the Chinese market....

8 May 2020

Retail

Alibaba launches Luxury Soho for young, value-conscious luxury shoppers

Alibaba's Tmall has debuted a new discount channel called Luxury Soho. Aimed at young shoppers, the platform offers savings on seasonal luxury items. The company sees Luxury Soho as a way to introduce younger consumers to luxury brands through a more accessible price point. Luxury Soho allows brands to manage their inventories and uncover new...

6 May 2020

Retail

Arket to launch in China with Tmall digital flagship

Arket is to open a digital flagship store on Alibaba Group’s B2C e-commerce platform Tmall in August, marking the H&M Group-owned brand’s first expansion outside of Europe. The Stockholm-based brand will offer a variety of its “functional yet playful” aesthetic pieces across all its ranges at the flagship store. “We already have a strong...

30 Apr 2020

Business

Tmall Global to add 1,000 new international brands to China

Tmall Global is expanding its efforts to help international brands reach China, with the aim of adding 1,000 new brands onto its e-commerce platform in the coming 12 months. The brand-incubation plan, announced through Tmall Global’s Global Partners Summit, is supported by a pledge of 200 billion US dollars, as part of its five-year-import...

20 Apr 2020

Fashion INTERACTIVE

Shanghai Fashion Week: The first entirely digital fashion week

Shanghai Week was probably the first fashion week to be held entirely digitally. Initially cancelled after the coronavirus outbreak in China, the event took place on Tmall, the online marketplace of Chinese e-commerce giant Alibaba. Born out of necessity, the 'fashion week on the cloud' fused catwalk shows with entertaining teleshopping, and...

6 Apr 2020

Fashion

Digital Shanghai Fashion Week attracts 2.5 million viewers in three hours

Coronavirus has all but killed any fashion shows at least until fall, and even that's look up in the air at this point. However, Shanghai Fashion Week wasn't going to let COVID-19 steal its thunder, and went ahead with a new digital approach pioneered in partnership with Alibaba's Tmall. In the first three hours of the new online viewing format,...

30 Mar 2020

Fashion

Shanghai Fashion Week to take place via TMall

With the coronavirus outbreak still spreading like wildfire through China, Shanghai Fashion Week has had to be postponed due to public health and safety concerns. However, designers have found a new way to showcase their new seasons collections thanks to Alibaba's TMall, which will livestream the designers shows. The schedule for the digital...

27 Feb 2020

Retail

How to understand and reach the Chinese consumer through Tmall

China is projected to become one of the world’s largest consumer markets as consumption in the region continues to grow exponentially. According to a 2016 study conducted by McKinsey & Company, the majority of Chinese consumers are increasingly interested in buying premium quality products across categories, meaning they are willing to spend...

31 Jan 2020

Business

Cartier partners with Alibaba's Tmall for China e-commerce

Cartier is the newest addition to the Tmall Luxury Pavilion - Alibaba's dedicated e-commerce site for luxury brands retailing in China. The luxury jewelry brand will operate a flagship boutique through the Tmall Luxury Pavilion, offering all of its product categories including jewelry, timepieces and accessories. To commemorate the launch of its...

10 Jan 2020