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Alibaba’s Mei Chen on how Tmall is helping luxury brands digitally transform for the Chinese consumer

Five years on from its launch, Alibaba’s Tmall Luxury Pavillion has positioned itself as a “one-stop shop” for China’s consumer, and as the segment continues to grow in the region, its impact on the global luxury industry is starting to spill out into wider markets. The high-end e-commerce platform initially launched in 2017, just as Chinese...

7 Nov 2022

Business

Alibaba’s Tmall launches livestream shopping events for Chinese consumers

Alibaba has teamed up with real estate investment trust Simon to bring a series of livestream shopping events to its Chinese customers through Tmall Global and a partnership with Shop Premium Outlets (SPO). Beginning in October, the livestream events will allow users to virtually shop SPO’s online inventory and purchase directly from...

27 Oct 2022

Retail

Filippa K enters the Chinese market with Tmall launch

Swedish fashion brand Filippa K has launched on Tmall, part of Alibaba Group, to enter the Chinese market as part of its ongoing international growth strategy. The brand’s Tmall flagship store launches with the new autumn/winter 2022 and core collections of women’s, men’s, active and loungewear. It will also add creative director Liisa Kessler’s...

13 Oct 2022

Business

Alibaba grows metaverse presence with luxury Tmall fashion show

Chinese e-commerce company Alibaba is set to celebrate five years of its Tmall Luxury Pavillion, an online shopping platform for luxury brands, with the launch of digital experiences. To celebrate, the company will be heading into the metaverse alongside global luxury labels for an augmented reality (AR) fashion show and an exhibition using...

22 Sept 2022

Fashion

Berluti launches on Alibaba’s Tmall

LVMH-owned French luxury menswear brand Berluti has launched on Alibaba’s Tmall Luxury Pavilion to expand its digital footprint in China. In a statement, Berluti said it has been “steadily expanding” in China, which it adds is on pace to be the world’s largest luxury market by 2025 and aligning itself with Tmall is crucial in targeting affluent...

22 Aug 2022

Fashion Featured

UN report says it is reasonable to conclude China forced labour in Xinjiang, as H&M returns to Tmall

On the day the UN released its report of the “Special Rapporteur on contemporary forms of slavery, including its causes and consequences," stating it is reasonable to conclude China forced labour among Uighur minorities, H&M went back to business on the country’s online behemoth, Tmall. The unfortunate timing for the Swedish fast fashion giant...

17 Aug 2022

Business

H&M quietly returns to China’s Tmall after 16 month boycott

Fashion giant H&M has re-opened its official store on Alibaba’s e-commerce platform Tmall, after 16 months of absence. The Chinese site took the retailer down after the brand criticised human rights abuses in Xinjiang and pledged not to use cotton from the region. The Swedish group, which launched on Tmall in 2018, joined many other retailers in...

16 Aug 2022

Fashion

Axel Arigato expands into China with Tmall

Swedish lifestyle brand Axel Arigato has entered the Chinese market with the opening of its first-ever flagship store on the Tmall platform. The move aims to expand its direct-to-consumer model and customer-first approach while building an “authentic conversation” with its Chinese community, following the brand’s positive growth over the last...

8 Aug 2022

BusinessFeatured

Bershka, Pull&Bear and Stradivarius close Tmall stores and exit China

Bershka, Pull&Bear and Stradivarius have decided to close up shop in China as their owner Inditex continues to make adaptations to its business model. According to a statement provided to FashionUnited from Inditex, the three fast fashion chains will cease to operate online activity in the region, including through platforms such as Alibaba’s...

5 Jul 2022

Retail

Georg Jensen launches exclusive store on Tmall

Danish jeweller Georg Jensen has partnered with Alibaba Group to launch a flagship store on the Tmall e-commerce platform. From this autumn, Georg Jensen will showcase its range of jewellery, including its stackable Fusion rings on Tmall, targeting the e-commerce platform’s 900 million active consumers. Georg Jensen chief executive, Mehul Tank,...

23 Aug 2021

Retail

Ganni expands into China with Tmall

Danish fashion brand Ganni is launching direct-to-consumer e-commerce in China with Tmall, part of the Alibaba Group on June 28. The collaboration will give Ganni access to more than 800 million active and digital-first consumers on the platform and will allow Chinese consumers to experience the “full Ganni universe,” said the brand in a...

16 Jun 2021

Business

Tmall Luxury Pavilion sees growth and partners with Watches and Wonders

While this past year has been challenging for the luxury industry with luxury tourism grinding to a halt and offline stores shuttering, the bright spot for many brands was Alibaba’s Tmall Luxury Pavilion. Sales on the luxury platform grew 159 percent year-on-year from January to March in 2021. Currently, more than 200 leading luxury brands, an...

17 Apr 2021