Trove news and archive

Trove appoints Terry Boyle as CEO

Resale tech company Trove has named Terry Boyle as its new chief executive officer, a role he will take up from June 17. Boyle will succeed Gayle Tait, who will be stepping down from the helm position but will remain on as a member of the firm’s board of directors. In a statement in a release, Trove founder and chairman, Andy Ruben, thanked Tait...

Business

Resale company Trove secures 30 million dollars in fresh funding

Resale tech company Trove has raised 30 million dollars in a series E funding round, bringing its total funding to over 150 million dollars since its inception. The US business, whose technology powers the resale services of brands including Lululemon, Patagonia, Nordstrom, and Levi’s, said the investment “strategically brings together experts...

Business

Trove expands branded resale operations in North America

Trove, a company that provides resale services for fashion brands, announced Friday the expansion of five re-ecommerce powered partner facilities across North America including the US and Canada. The US business, whose technology powers the resale services of brands including Lululemon, Patagonia, Nordstrom, and Levi’s, said it is actively...

Fashion |Report Featured

Trove releases inaugural Brand Resale Index

Trove, which provides resale and trade-in services for fashion brands, has launched its inaugural Brand Resale Index evaluating resale adoption and trends across 40 brands spanning fashion/apparel, outdoor, footwear, and luxury. The Index, conducted in partnership with OSF Digital, has assessed brands on 147 different criteria across brand...

BusinessFeatured

Carhartt launches resale and trade-in programme with Trove

American premium workwear brand Carhartt has launched a resale and consumer trade-in programme to extend the life of its products in partnership with Trove. The ‘Carhartt Reworked’ programme will mark the first branded resale platform in the workwear industry, explains Carhartt, and will support its sustainability journey “by creating a circular...

People

Resale tech company Trove adds new CFO, CTO to leadership team

Trove, a company that provides resale services for fashion brands, has bolstered its executive team with two new hires: a new chief financial officer and chief technology officer. The US business, whose technology powers the resale services of brands including Lululemon, Patagonia, Nordstrom, Levi’s, and Eileen Fisher, announced Thursday that...

Retail

Canada Goose launches re-commerce platform in the US

Luxury outerwear and apparel brand Canada Goose, which last month launched rental with Selfridges, has launched its own re-commerce platform to allow consumers to shop and trade in pre-loved styles. Toronto-based Canada Goose is launching its ‘Generations’ re-commerce platform initially in the US, with plans to expand into Canada later this...

Fashion Featured

Running brand On partners with Trove to launch ‘Onward’ resale

Swiss performance sportswear brand On has launched ‘Onward,’ a new resale site and online trade-in programme powered by Trove, the recommerce operating system. The ‘Onward’ initiative is an extension of the Swiss sports brand’s existing ESG initiatives, focusing on driving sustainability through innovation and elevating circularity across its...

Business

Recommerce platform provider Trove secures new milestone

Trove, the provider of a recommerce operating system, has reported that its technology is now being used by 700 brick and mortar stores throughout the US. The milestone follows the announcement of new brand partners that have added the tech company’s system to their offering over the past year, including the likes of Patagonia, Lululemon, Eileen...

Business

Trove appoints Gayle Tait as CEO

Branded e-commerce development firm Trove has announced the promotion of its president Gayle Tait to CEO, effective immediately. Tait will succeed Andy Ruben, who has served as the company’s CEO since its founding in 2011. In a release, Ruben said on Tait’s appointment: “Since Gayle joined Trove nearly 18 months ago, her contributions have been...

Fashion Featured

Lululemon expands ‘Like New’ resale programme

Fitness brand Lululemon is expanding its ‘Like New’ recommerce programme to all its US stores from April 22, following a successful pilot in Texas and California in 2021. The ‘Like New’ trade-in and resale programme, allows consumers to trade in pre-loved Lululemon clothing in exchange for an e-gift card at one of more than 390 participating US...

People

Resale tech company Trove taps new board member

Re-commerce tech company Trove has appointed Shelley Bransten to its board of directors. Bransten has over 20 years of experience working in retail and tech, and has served as the corporate vice president of global retail and consumer goods industries at Microsoft since 2018. Earlier in her career, she spent 15 years at Gap, most recently as...