TrueStart news and archive

TrueStart launches fourth retail start-up accelerator

Retail and consumer accelerator and investment fund, TrueStart, has opened applications for its Winter Collection, marking the fourth accelerator programme since the fund's inception in 2013. The Collection aims to bring together the “most innovative and disruptive startups” in the retail and consumer sectors and works with them to develop and...

Featured

Retail

John Lewis launches The Eureka Initiative

The John Lewis Partnership is joining forces with TrueStart, the independent retail and consumer accelerator and investment fund, to find and fund products, services and technologies which will define how we live in the future. The Eureka Initiative will enable startups within TrueStart’s own accelerator programme, The Collection, to gain...

Fashion

The wearables lab: How fashion+technology will change the consumer-brand relationship

Wearables are not for Lady Gaga anymore. Fashion items that incorporate LEDs, GPS, ibeacons, emotional sensors are hitting the market each day. But how will this impact labels, physical stores, as well as the consumer of the future? These are just a few of the questions asked by TrueStart. "I read a source yesterday that said one in three people...

Fashion

Engaging your customer: The power of content marketing

With more and more consumers being driven by personalized content, how can fashion brands use story-telling in marketing to innovate and win consumers, are just one of the few questions asked by TrueStart. "It's really important for fashion retailers to tell authentic stories about what they are doing," explains Rob Mosley, the founder and...

Fashion

Designing Disruption: What's now, what's new, what's next?

How are fashion brands using technology to innovate, which brands are working outside the box and how can labels take the next step into the future, are just a few of the questions asked by TrueStart, the retail and consumer innovation hub supported by sector specialist investor True Capital and Land Securities. During the R:evolution 2.0...

Fashion

Land Securities backs new retail incubator

TrueStart, the retail and consumer innovation hub backed by sector specialist investor True Capital, is teaming up with Land Securities, the UK’s largest commercial property company, to launch a new innovative hub in Victoria, London. The Victoria area is undergoing a 2 billion pound renovation scheme led by Land Securities and they have formed...