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H&M to merge Weekday and Monki to create new ‘youth destination’

The H&M Group has announced that two of its portfolio brands, Weekday and Monki, will be merging as part of its efforts to cater more broadly to the needs of young consumers. Coinciding with the move, the company will also be reviving its denim label Cheap Monday, which was discontinued in 2019 due to declining sales. Now, the brand will be...