Wildfox news and archive

Fam Brands acquires Wildfox

California manufacturing company Fam Brands is adding a new women’s label to its portfolio. The Los Angeles-based company—which owns proprietary and licensed brands including Eddie Bauer, Woolrich, Orvis, and more—announced on Feb. 3 that it acquired the contemporary label assuming design, production, and manufacturing to “seamlessly continue...

Fashion

Wildfox matures style in order to match its targeted audience

Los Angeles – Wildfox recently underwent a change with their design team. Their new creative director, Andi Sharp, has led the team in order to focus on widening product selection as well as focusing in their customer market. The new strategy involves appealing to a target audience that is a little more mature than what Wildfox’s current...

Design

Forever 21, Lord & Taylor and Wildfox to launch Barbie Fashion

Mattel Inc. is preparing to introduce a series of fashion and accessories collections thisfall which have been inspired by its best-selling doll, Barbie. Apparel labels Forever 21, Lord & Taylor and Wildfox are all set to launch separate collections, based on the famous doll and secure her place as an eternal fashion icon. “This fall really is...

Video

Wildfox's misspelling

LA-based fashion label Wildfox, best known for its trendy Californian wear, is currently under scrutiny after releasing a number of tops with spelling and grammatical errors. The most notable error was spotted on its women's New Years Resolution Jumper, which is targeted at young millennial. The 108 dollar, or 99 pound has the following slogan...