World Cup news and archive

Nike Football Unveils 2026 Federation Kits, Engineered With Aero-FIT for the World’s Greatest Stage

As football fans around the world turn their eyes to the game’s biggest stage this summer, Nike is setting a new standard for national team kit design: merging pinnacle cooling innovation with time-honored tradition and bold visions for the future. Credits: Nike Football A unified approach guides Nike’s 2026 federation collections, which offer a...

Featured

Fashion

Garment workers sewing England's World Cup jerseys are paid one pound per hour

In 2018 the England football team came under fire after the Telegraph published a story of Bangladeshi garment workers being paid 21 pence to sew England’s 160 pounds World Cup kit. Fast forward to Qatar, where a new jersey design and new factory have similarly adopted the practise of low paid factory workers, this time in association with Nike....

Member

Video

Video: The Louis Vuitton 2018 FIFA World Cup Russia™ Collection

Let the Games Begin. The Louis Vuitton 2018 FIFA World Cup Russia™ Collection . Source: Louis Vuitton, YouTube.

FeaturedMember

Business

The Darker Side of Nike & Adidas World Cup sponsorships: Poverty Wages

With the football World Cup set to kick off this week, sportswear giants Nike and Adidas gear up to go head for the title of the World’s biggest football-apparel brand. Sponsoring a total of 22 out of the 32 football teams competing for the title, the World Cup is the main stage for Nike and Adidas growing competition for sponsorship and...

FeaturedMember

Retail

World Cup's expected influence on Russian retail and economy

Two weeks away, the FIFA World Cup, held in Russia, incurred a staggering 13.3 billion dollars of costs to prepare, making it the most expensive championship ever to be hosted by any nation. This follows the trend: each World Cup to take place has been more expensive than the previous one. For instance, the Republic of South Africa spent nearly...

FeaturedMember

Fashion

Soviet trends in the global fashion industry

Nostalgic trends, originally created by designers in the USSR, are becoming increasingly popular in the global fashion industry. These soviet-style looks, while popular in the mass-market, are not always well received. A political scandal arose in Ukraine and Lithuania, for example, after Adidas released a collection of sportswear featuring USSR...

Design

Sports Direct and Adidas hold “encouraging" talks

Sports Direct and German sportswear retailer Adidas have entered into a phase of peaceful discussions, after Adidas denied tosupply the British sportswear retailer with World Cup products, including replica football team jerseys. Herbert Hainer, the chief executive of Adidas is thought to have passed by the Sports Direct flagship store in London...

Design

Iran bans fashion show organiser over flag designs

A fashion show organiser in Iran has been banned "until further notice" for staging a catwalk at which models wore variations of the national flag,said media reports on Sunday. The House of Fashion hosted the World Cup-themed show in late June to a mixed audience, sending female models down the runway draped in attire based on flag designs, the...

Design

Louis Vuitton designs trophy case for 2014 FIFA World Cup

French luxury fashion house Louis Vuitton, has designed a custom-made travelingtrunk for the 2014 FIFA World Cup trophy. The luxury, one-of-a-kind trunk will house the trophy, which will be transported to the Maracana stadium in Rio de Janeiro on the last day of the football tournament and awarded to the winning team. “The case opens from the...

Design

Adidas back onside after agreeing to 'come clean'

Nearly one year after environmental group Greenpeace launched it's detox campaign and labeled Adidas as a “greenwasher,”the German sportswear brand has agreed to work with the group to “clean up its act”. On the eve of the World Cup, Adidas revealed its milestone plan to eliminate all hazardous chemicals from its products and become toxic-free...

Design

How the World Cup may impact UK retailers

As the start of the World Cup looms closer, UK retailers across the country should be preparing for a drop in customer footfall, due to the numberof kick off times for the football tournament, warns retail intelligence firm Experian Footfall. By analyzing data from the previous World Cup in South Africa, in 2010, the firm noted a correlation...

Fashion

Sportswear retailers strive for the World Cup's consumer attention

With the World Cup poised to kick off this Thursday, sportswear retailers around the world are scrambling to use the event to showcase their products and brands. For sportswear labels such as Nike, Adidas and Puma there is no better podium to reach their target audience, which has led to the retailersinvesting millions of euros on targeted...