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Kontoor Brands expands water-saving Indigood program

US fashion company Kontoor Brands has announced the expansion of its Indigood program, an initiative that targets water savings during fabric construction. The company first debuted its Indigood program in 2019 with the launch of a foam-dyed denim collection by its Wrangler brand. It has now expanded the program “to include any water savings...

24 Mar 2021

Business

Kontoor Brands: Revenue and earnings increase in Q4

For the fourth quarter, Kontoor Brands, Inc. said revenue increased 1 percent to 661 million dollars on a reported basis and remained flat in constant currency. The company said, revenue increases were primarily driven by strength in digital, including own.com and digital wholesale, as well as improved performance across the Wrangler U.S....

2 Mar 2021

Fashion

Wrangler announces Georgia May Jagger as the face of its denim collection

Global denim brand Wrangler announced supermodel Georgia May Jagger as the new face of its women’s heritage collection. Jeans in the collection were designed and inspired by past Wrangler denim with a contemporary spin, including slim fit, straight leg, flare, exaggerated bootcut, skinny, exaggerated wide leg, and high-waisted. “For decades,...

2 Mar 2021

Business

Kontoor Brands announces partnership with Jamilco

Global lifestyle apparel company, Kontoor Brands has confirmed an acceleration of its global distribution of Wrangler and Lee denim brands after securing a retail and distribution partnership with Jamilco. The move to “amplifying Kontoor’s commitment to accelerating the Wrangler and Lee brands’ growth around the world” has named Jamilco as...

1 Feb 2021

Fashion

Wrangler launches homeware collection with Pottery Barn Teen

US denim brand Wrangler has re-entred the home design space with the launch of a collaboration with decor retailer Pottery Barn Teen. Drawing inspiration from Wrangler's western heritage, the tie-up features sheet sets, patterned duvets, a denim quilt, pillowcases, a denim rug, horse mural tapestries, a denim hamper, a denim catchall, a denim...

26 Jan 2021

Retail

Wrangler announces its first launch in China via Tmall

Kontoor Brands has launched its Wranger label in China for the first time, through a new partnership with Alibaba's Tmall e-commerce platform. Wrangler's product lines are now available for purchase via Tmall. The company has had its sights set on expanding to Chinese retail for over a year; in a press release, Kontoor said that it has...

17 Dec 2020

Fashion

Wrangler launches collection with Rick and Morty

Wrangler has announced a collaboration with TV series Rick and Morty, in partnership with Warner Bros. Consumer Products. The collection includes an exclusive episode-inspired t-shirt featuring a laser called the NX5 Planet Remover which was jokingly ‘sponsored by Wrangler’ in season four, as well as a custom-designed laser-engraved jacket. Rick...

11 Nov 2020

Business

Kontoor Brands revenues drop by 9 percent, expects recovery in Q4

For the third quarter, Kontoor Brands, Inc., having Wrangler and Lee under its portfolio, reported revenue decrease of 9 percent to 583 million dollars, on a reported and constant currency basis. The company said in a statement that revenue declines during the quarter were primarily driven by Covid-19 impacts, offset in part by increases in...

29 Oct 2020

Fashion

Kontoor Brands creates foundation for sustainability

Global lifestyle apparel company, Kontoor Brands, led by labels Wrangler and Lee has announced its first set of global sustainability goals. Wrangler and Lee have a longstanding commitment to help the impact of the fashion industry on the environment. Kontoor’s global sustainability strategy aligns with the United Nations Sustainable Development...

29 Sep 2020

Fashion

Wrangler plans new jean made from regeneratively grown cotton

Wrangler is celebrating the benefits of regeneratively grown cotton through a new jean it plans to develop. The denim brand is seeking new cotton farmers with whom to partner, specifically those who can demonstrate and document soil-carbon and biodiversity improvements. The new jean will be introduced as part of The Jeans Redesign project from...

11 Sep 2020

Fashion

Wrangler aims to halve its water usage by 2030

Global retailer, Wrangler, has announced plans to cut its water usage in half by 2030. This goal targets the fabric construction, fibre production and product finishing phases of the denim supply chain, which make up more than 95 percent of the water used throughout the production process, according to Wrangler. The US brand is collaborating...

27 Aug 2020

Fashion

Wrangler creates limited edition line with Bob Marley Foundation

Wrangler is partnering with the Bob Marley family to celebrate the iconic musician's dedication to pursuing meaningful change. The denim brand will launch a limited-edition apparel collection inspired by Marley's "casual cool" style and attitude. The Wrangler x Bob Marley collection was created through a collaborative process with the Marley...

27 Jul 2020