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Wrangler news and archive

Kontoor Brands raises FY outlook as Q1 profits widen

Kontoor Brands, the owner of denim labels Wrangler and Lee, has raised its outlook for fiscal year 2022 after reporting an increase in revenue and profit in the first quarter. In the three months to April 2, the company made a net income of 80.8 million dollars compared to 64.5 million dollars a year earlier. Its revenue for the quarter came in...

5 May 2022

People

Kontoor Brands appoints new COOs to Lee and Wrangler brands

Kontoor Brands has announced the appointment of two new chief operating officers for its Wrangler and Lee brands. Chris Waldeck, who is currently executive vice president and global brand president of Lee, has taken on the additional role as chief operating officer of the brand, and will assume responsibility for Kontoor’s international markets...

18 Mar 2022

Video

Video: Cosmic Ride by Wrangler

In this video, Wrangler has presented a preview of its spring collection in a short trailer called Cosmic Ride. Watch the video below. Video: Wrangler via YouTube Photo credit: Image: Wrangler via YouTube

15 Dec 2021

Fashion

Kontoor Brands releases 2020 sustainability report

Kontoor Brands has released its 2020 sustainability report. The company, whose portfolio boasts the brands Wrangler and Lee, has been committed to advancing its sustainability agenda, with this being its second report in the two years since it became a publicly traded organisation. The report details the brand’s progress in regards to its...

15 Dec 2021

Fashion

Wrangler partners with television series Yellowstone

Apparel brand Wrangler has partnered with television series Yellowstone on a pop culture collaboration. Working alongside ViacomCBS Consumer Products, which oversees all licensing and merchandising for Yellowstone’s network, Paramount Network, the two companies seek to deliver “genuine articles of apparel for those who live and aspire to the...

15 Nov 2021

Business

Kontoor Brands expand water saving program Indigood

Global apparel company, Kontoor Brands has announced the expansion of its water saving manufacturing program, Indigood. Now working as a facility certification, textile mills must use 90 percent less freshwater than conventional fabric producers in order to be certified for the program. Expanding globally, Indigood will encourage textile...

29 Oct 2021

Fashion

Wrangler releases second Rick and Morty collection

Wrangler has teamed up with Adult Swim to release a second Rick and Morty collection. The first collection was launched in late 2020 and sold out twice. This newest collaboration includes designs never seen before on the show, and is now available exclusively on the Wrangler website. The collection has been released in anticipation of the annual...

27 Oct 2021

Fashion

Wrangler implements recyclable fibres into autumn 2021 collection

In partnership with Infinited Fibre Company, American brand Wrangler has announced it will be incorporating the regenerated, recyclable fibre Infinna into its new autumn collection. Produced using textile waste, Infinna replaces the cotton used in denim, allowing clothing to be continuously recycled while using less water in the production...

21 Sept 2021

BusinessFeatured

Following strong Q2, Kontoor Brands increases full year outlook

Kontoor Brands revenue increased to 491 million dollars, a 41 percent increase on a reported basis and 37 percent in constant currency over the same period in the prior year. Compared to adjusted revenue in the second quarter of 2019, reported revenue decreased 19 percent. The company said in a statement that revenue increases compared to the...

5 Aug 2021

BusinessFeatured

Kontoor Brands reports strong Q1, raises FY21 forecast

Kontoor Brands, Inc. reported revenue increase to 652 million dollars, up 29 percent on a reported basis and 27 percent in constant currency for the first quarter. Compared to adjusted revenue in the first quarter of 2019, reported revenue increased 3 percent. “The strong performance in the quarter was broad-based, as evidenced by improving...

6 May 2021

Fashion

Wrangler announces global sustainability platform

American jeans and clothing company Wrangler announced the launch of its new platform WeCare Wrangler to inform consumers of its sustainability goals, current measures, and partnerships centered around three core themes: planet, product, and people. According to the company, it plans to use 100 percent sustainable cotton and 100 percent...

19 Apr 2021

Fashion Featured

Denim innovations: How brands are cleaning up the industry

The denim industry, as a part of the wider textile industry, which is one of the most polluting industries in the world, has come a long way since Levi Strauss developed its first pair of blue jeans for gold miners in the San Francisco area in 1873. Note that the first Levi’s blue jeans were reserved for men. Women had to wait until the next...

14 Apr 2021