YouTube and Copenhagen Fashion Week announce partnership
Copenhagen Fashion Week (CPHFW) is partnering with YouTube for its spring summer 2022 collections, which will be take place from 10-13 August. The Google-owned platform will showcase the live runway experience to a global audience, elevating Copenhagen’s standing as an industry leader, even if its fashion week slot comes at a time of year when...
5 Aug 2021
YouTube hosts first virtual runway show
YouTube on Saturday hosted its first virtual runway show, an indication of how fashion week may look for the coming season. The online video platform held what it dubbed the “first-of-its-kind virtual fashion show and behind the scenes event of Carine Roitfeld’s CR Runway and amfAR against Covid-19.” The event brought together some of the...
4 May 2020
Louis Vuitton launches LVTV
Luxury brand Louis Vuitton has launched LVTV, which is now part of their YouTube challenge. LVTV will take fans of the brand behind the scenes of the company and feature clips from runway shows. With Paris Fashion Week coming up, Louis Vuitton had perfect timing. The first videos released on LVTV feature actress Emma Stone prepping for the 2019...
20 Sep 2019
Are YouTube channels and vlogs the next step in content marketing?
Marc Jacobs has joined the vlogosphere. Not long after VidCon—a convention geared for YouTube stars and its audiences—Marc Jacobs has posted a seemingly candid video onto his eponymous brand’s official YouTube channel, wherein he learns to drive. The designer dons an orange bucket hat along with pink sweatpants, two coordinating sweatshirts, and...
23 Jul 2019
Liketoknow.it launches shoppable YouTube channel
Influencer shopping app Liketoknow.it is launching a YouTube channel about fashion and beauty. Weekly shoppable videos will be produced in partnership with influencers like Aimee Song, Zoella, Desi Perkins, Samantha Maria, and Alexandrea Garza. "> “In 2021, it’s estimated that 82 percent of Internet traffic will be video, so it’s not only...
22 May 2019
Alexa Chung launches YouTube channel
Model, television presenter and fashion designer Alexa Chung is adding one more item to her list of occupations: YouTuber. Chung intends to use the new platform to “share unfiltered original content through a host of videos spanning fashion, art, travel and other random things”, according to the description of her very first video. "> Commenting...
7 May 2019
Video: What I Hate About 'Fashion Influencers'
While brands are jumping onto the bandwagon of engaging influencers on social media, some thinks they need to be stopped. Source: Youtube, The Fashion Archive
12 Mar 2019
Video: Top 10 most valuable luxury brands
Learn about the top 10 most valuable luxury brands in this video. Source: Youtube, Alux.com
10 Jan 2019
Video: Y/Project - Autumn / Winter 2019 Menswear Panel Discussion
Y/Project FW2019 menswear collection is being reviewed live by SHOWstudio. Source: Youtube, SHOWstudio, Y/Project
10 Jan 2019
Video: Radical Transparency | the State of Fashion 2019
Fashion companies must come to terms with consumer's desire for transparency across the supply chain, reveals McKinsey & Business of Fashion's report. Source: Youtube, BoF
10 Jan 2019
Video: Blackpink Takes Vogue to Coach 1941's Pre-Fall Show in Shanghai | Vogue
The pop girls group takes Vogue to Coach's pre-fall show in Shanghai. Source: Vogue, Youtube
2 Jan 2019
Video: British Vogue Collaborates With Reserved On Capsule Collection
British Vogue collaborated with a fashion brand to create a collection, a first in the history of fashion. Source: British Vogue, Youtube
2 Jan 2019