H&M news and archive

Arket and Laila Gohar present the artist’s first ready-to-wear collection

Nordic lifestyle brand ARKET teams up with New York-based artist Laila Gohar on her debut ready-to-wear collection, launching for Spring/Summer 2026. The collaboration spans 27 pieces, translating Gohar’s singular aesthetic into a rich, multi-layered wardrobe, designed for moments that move between the everyday and the exceptional. Born in Cairo...

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First Look: H&M unveils new collection with Stella McCartney

Swedish fashion retailer H&M have unveiled the first look at its upcoming collaboration with Stella McCartney, some twenty years after its first partnership with the British designer, which launches on May 7. In 2005, the collaboration marked H&M’s second-ever design collaboration, following the sellout success of the inaugural collection with...

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H&M plans to close & Other Stories' French design studio

Paris, France - Swedish ready-to-wear group H&M plans to close the French design studio of its brand & Other Stories. A representative for the brand confirmed this to AFP after the trade union Force Ouvrière raised concerns about the elimination of just under 30 positions. "We must continue to strengthen our business for the long term and ensure...

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H&M sales dip underscores ongoing positioning challenge amid margin gains

A first-quarter sales dip at H&M has sharpened industry scrutiny around the group’s market positioning, even as profitability continues to improve on the back of cost discipline. The retailer reported a 1 percent decline in sales in local currencies for the three months to February, while operating profit rose 26 percent to 1.51 billion Swedish...

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Hennes & Mauritz reports strong profit growth in first quarter despite sales decline

The Swedish apparel group Hennes & Mauritz AB (H&M) experienced a significant decline in sales in the first quarter of the 2025/26 financial year, largely due to negative currency effects. However, the parent company of brands such as H&M, Cos, Weekday, & Other Stories and Arket managed to significantly increase its profit. This was revealed in...

Fashion

H&M and Stella McCartney launch Insights Board to encourage sustainability dialogue

Swedish retailer H&M has partnered with long-time collaborator Stella McCartney to launch a specialised board tasked with continuing dialogue around sustainability in fashion. The ‘Insights Board’ assembled for its first in-person meeting in London this week, bringing together members selected for their contrasting voices and perspectives...

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H&M launches toolkit allowing brands to apply its System Map

H&M Foundation, the non-profit organisation of Swedish retailer H&M, is launching an open-access toolkit that allows brands, suppliers, policymakers, and investors to integrate the company’s System Map into their own business. Launched in 2024 by the H&M Foundation, the System Map serves as a visual framework of the full textile value chain,...

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H&M strengthens sportswear offering with Barcelona launch of new running collection

Madrid – H&M presented its new collection for runners this Thursday, March 19, at what the Swedish fashion multinational described as an “unprecedented global event in Barcelona”. The menswear and womenswear collection strengthens the brand's position in the increasingly strategic sportswear segment. It further specialises the offering of its...

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H&M brings new store concept to Brighton

H&M has introduced a new “elevated and innovative” store concept to Brighton, UK, marking a continued evolution of its store portfolio. The store, located at Churchill Square, offers womenswear, menswear, kids, and beauty, as well as H&M Home, the retailer’s homeware and lifestyle brand which is making its debut in the city. Store enhancements...

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H&M faces renewed pressure over mohair use following PETA investigation

Swedish retail giant H&M is facing a renewed call to ban mohair following a new investigation into Responsible Mohair Standard (RMS) farms that claims to have found evidence of animal cruelty. The People for the Ethical Treatment of Animals (PETA) has submitted a shareholder resolution to H&M requesting the retailer to reinstate a policy to ban...

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New white paper on decarbonising the fashion industry is a good start but misses key issues

Decarbonising the fashion industry's supply chains is no longer a secondary sustainability goal, but a core financial necessity. This is the argument of the recently published white paper, “Accelerating Fashion Decarbonisation: An Efficient Approach to Unlocking Corporate Value and Financing the Supply Chain Transition”. It is co-authored by the...

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How major fast fashion brands are handling the Middle East logistics crisis

Global fashion supply chains are currently navigating a period of profound instability as escalating conflict in the Middle East severely disrupts the flow of goods from South Asian manufacturing hubs to European high streets. As of March 2026, the closure of vital airspace and the suspension of operations at major transit hubs like Dubai have...