H&M news and archive

The COS strategy: Defining the sweet spot between hyper-luxury and high street in 2026

What started as the fashion’s “open secret”, a quiet recommendation whispered between editors, has become a market defining house across 2025. And this year, the data has officially caught up. The H&M-owned brand has exponentially grown in demand for the past five consecutive years. COS reached the Lyst Index of hottest brands in Q4 2024 at #17...

Retail

H&M named one of the UK’s best employers, according to report

At a moment when the UK retail sector is still grappling with labour shortages, subdued growth and the long tail of Brexit, H&M, has been recognised as one of the country’s most attractive employers. The Swedish fashion group has been named to the Financial Times UK’s Best Employers 2026 list for the second consecutive year, a distinction that...

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Business

H&M Group to close Maastricht customer service centre, 250 jobs to be cut

Swedish fashion group H&M Group is set to close its customer service centre in Maastricht, the Netherlands, on June 1, 2026. The Maastricht customer service centre currently serves multiple brands within the H&M Group, a spokesperson told FashionUnited. In 2026, the retail group will transition globally to an operational model with external...

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Business

H&M boosts annual profit despite sales decline

Swedish apparel group Hennes & Mauritz AB experienced a slight decline in sales for the 2024/25 fiscal year. This was primarily due to adverse market conditions and negative currency effects. However, the company improved its profit thanks to successful cost-saving measures. This was revealed in the latest annual report, which the parent company...

Fashion

H&M Design Award returns after six-year hiatus

After a six-year hiatus, Swedish fast fashion retailer H&M has announced the return of the H&M Design Award. This prestigious award helps emerging international design talent launch their careers in the fashion industry by providing financial resources and intensive mentoring. H&M announced the comeback in a press release. The competition...

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Business|Exclusive

Alpha Modus sues H&M for patent infringement

US company Alpha Modus, specialising in the development of technologies for the retail industry, continues its fierce battle for the protection of its industrial and intellectual property. On this occasion, it has filed a lawsuit against Swedish fashion multinational H&M Group. It comes to light following the lawsuit filed against Spanish...

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Fashion

H&M and Stella McCartney reunite 20 years later for new collection

H&M and Stella McCartney are launching a new collection almost exactly 20 years after the Swedish fashion retailer and the British designer first joined forces. A preview of the new collection was given on Monday evening at the Fashion Awards in London, H&M announced. At the awards ceremony, stars including models Emily Ratajkowski, Amelia Gray,...

Retail

H&M unveils new concept in Beverly Hills, introduces Pre-Loved to LA

H&M has opened its first retail location in Beverly Hills, unveiling a new concept for the area that introduces its H&M Pre-Loved offering to the LA audience. Located at 370 North Beverly Drive, the 5,000 square feet store draws inspiration from the retailer’s Scandinavian heritage and the architectural history of California. Its interior,...

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Business

Recover partners with H&M as a 'large-scale' supplier of recycled cotton

Madrid – Spanish company Recover has taken a giant leap in scaling its operations and business model. The company has just announced a multi-year agreement with the Swedish fashion multinational H&M. It will supply the company with large-scale quantities of its recycled cotton fibres, which are marketed under the brand name 'RCotton'. The...

Retail

H&M to launch fashion and beauty on Nykaa in India

H&M is set to debut its collections and H&M Beauty products on the Indian e-commerce platforms Nykaa Fashion and Nykaa this November, significantly expanding the global brand's digital presence in India. H&M's fashion collections will be available on Nykaa Fashion, including the upcoming festive 2025 collection, which features partywear and...

Fashion

Fashion must rethink its system, says H&M Foundation report

H&M Foundation urges fashion industry to rethink transformation in new systems-change report The non-profit H&M Foundation, in partnership with Accenture, has released From Signals to Systems Change, a report urging the fashion industry to reimagine how it approaches sustainability and transformation. At its core is the Reimagined System Map, an...

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Business

Strong interest in new H&M bonds, 500 million euros raised

H&M Group has issued new bonds for the first time in two years. This secured the group long-term financing and raised 500 million euros. Investor interest was high, with demand seven times higher, the group reports. In brief: A bond is a loan a company takes out from investors. This money is repaid at a later date. By issuing bonds, a company...