Articles by Sharon Camara
French fashion school EIDM to open two new campuses in France
26 Jan 2023 - Fashion
From September 2023, the International School of Fashion & Luxury (EIDM) will have two new campuses in France, in the cities of Lille and Nice in the south of France. These two campuses will offer courses in the first and third year of the bachelor programme in fashion art direction & styling, fashion business, luxury management, fashion...
La Redoute signs partnerships with several top schools in France
19 Dec 2022 - Business
In order to continue its efforts when it comes to young graduates, French fashion and lifestyle retailer La Redoute has signed partnerships with several major schools in France: French central graduate school École Centrale de Lille, Edhec Business School, engineering school École d'ingéniers Junia, and Skema Business School. With these new...
Five unmissable homewear trends to keep an eye on
5 Dec 2022 - Fashion
Comfortable but elegant, casual but trendy, particularly during the lockdown period, homewear has imposed itself over the seasons and has become a must-have. For remote working or going out, homewear has proven its effectiveness. Brands have understood this, as more and more of them are integrating a homewear line in their collections,...
According to the IADS, department stores must strengthen their environmental commitments
1 Sept 2022 - Retail
As they become more aware of climate issues, fashion retailers have undertaken a series of initiatives in recent years to help improve the situation. These are part of their Corporate Social Responsibility (CSR) commitments. While the efforts are to be welcomed, the International Association of Department Stores (IADS) now believes that...
Afrik Fashion Show's 15th edition celebrates four generations of Ivorian designers
15 Nov 2021 - Fashion
Abidjan - The Afrik Fashion Show is back for a fifteenth edition focusing on the theme 'Made in Ivory Coast'. For the occasion, fifteen designers from four generations presented their latest collections. A confident and charismatic, Fatim Sidimé made her entrance on the podium of the 'Palais des Congrès de l'Hôtel Ivoire', Saturday 6 November...
Ivory Coast’s Lifestyle and Beauty Festival aims to bring together and develop growing sectors
13 Jul 2021 - Fairs
Abidjan- In 2017, the Ipsos Social Research Institute carried out a study entitled “the women of Africa: a central motor driving the African economy". It found that fashion and beauty occupy the second and third spot in the list of what the women of the Ivory Coast spend their disposable income on, accounting for 14 and 13 percent of their...
Fashion is embracing new fabric trend from Africa: Kente
13 Apr 2021 - Fashion
A 15-minute exclusive show revealing the 2021 autumn-winter men’s collection from Louis Vuitton. Shown via a video shared on YouTube in particular, the collection is composed of several original styles but some of them drew more attention. These were the designs in Kente, which have very rapidly become the subject of debate on Twitter. On the...
Fashion in Africa: A spotlight on the Ivorian creative scene
26 Oct 2020 - Fashion
Abidjan - The release of Beyoncé's musical film, ‘Black Is King’, on Disney +, was met with overwhelming positive reactions. As usual, the artist was able to bring the public and critics together with her praised and original work. From the music to the choreography, not to mention the fashion, everything is meticulously chosen and presented....
Post-covid fashion: What’s in store for Africa?
2 Jul 2020 - Fashion
While over 400,000 people have been infected with Covid-19, Africa is still far from the high case numbers that have been recorded internationally. Despite this, the lockdown period has impacted local economies and pushed the fashion industry to learn how to reinvent itself in order to meet the needs of customers. Omoyemi Akerele, founder of...
How are independent African brands coping with Covid-19?
14 May 2020 - Fashion
In mid-March 2020, the magnitude of the Covid-19 pandemic became clear to the world. Authorities worldwide called for the closing of schools, restaurants and shops. This has also strongly affected the fashion industry, which has had to cancel fashion events around the world, postpone meetings and close showrooms. Although less influenced by the...