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New stores in Europe, entry into markets like Latam and the Middle East, and a collection that leverages preppy style and excellent value for money as the winning strategy to embrace an ever-widening target audience: this outlines Superdry&Co's strategy for the coming months. CEO Julian Dunkerton shared these insights with FashionUnited during...
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Superdry to launch Stan Ray in the UK and Europe
British fashion brand Superdry has acquired the exclusive distribution rights to US heritage workwear brand Stan Ray to launch in the UK and across European markets from spring/summer 2027. The deal bolsters Superdry’s growing stable of brands, which includes Bench that was relaunched to a new generation in March 2026, as part of its ongoing...
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Superdry & Co to Open New Store in Sheffield’s Heart of the City
Superdry is a fashion name known across the world, expanding to 157 countries during its 23-year history and now it’s heading to Sheffield City Centre as part of the incredible Heart of the City development. Superdry was founded in the UK in 2003, blending vintage Americana with British heritage and a preppy aesthetic across menswear, womenswear...
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