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Superdry & Co Launches First UK Outlet Store at Caledonia Park
Railpen, manager of the £34bn railways pension scheme in the UK, has announced that Superdry has launched the first Superdry & Co outlet store in the UK at Caledonia Park, Scotland’s premier designer outlet village. The original 4,500 sq ft store has been selected to showcase the global retailer’s latest rebrand, delivering a refreshed and...
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Superdry&Co to open 21 stores in Europe in 2026, expanding into Latam and the Middle East
New stores in Europe, entry into markets like Latam and the Middle East, and a collection that leverages preppy style and excellent value for money as the winning strategy to embrace an ever-widening target audience: this outlines Superdry&Co's strategy for the coming months. CEO Julian Dunkerton shared these insights with FashionUnited during...
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Superdry to launch Stan Ray in the UK and Europe
British fashion brand Superdry has acquired the exclusive distribution rights to US heritage workwear brand Stan Ray to launch in the UK and across European markets from spring/summer 2027. The deal bolsters Superdry’s growing stable of brands, which includes Bench that was relaunched to a new generation in March 2026, as part of its ongoing...
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