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Während BOGNER das Non-plus-Ultra im luxuriösen Sport-Mode-Segment repräsentiert, steht FIRE+ICE für aktiv performende Functional Wear. Beide Marken eint die Passion, Menschen zu bewegen, zu begeistern und sie dabei gut aussehen zu lassen.
BOGNER – The Essence of Luxury Sports Fashion
Den Grundstein für das einzigartige Konzept der Marke BOGNER legte Maria Bogner schon in den 50er Jahren. Aus der Symbiose aus Sport und Mode entstanden unverwechselbare Kleidungsstücke und Kollektionen, die bis heute ihrer Vision treu geblieben sind. Dem Zeitgeist folgend, begeistert und überzeugt BOGNER mit aktuellen Interpretationen einer Athluxury Sports Fashion seine Zielgruppen immer wieder neu.
FIRE+ICE – Functional Wear for Active and Free Minds
FIRE+ICE steht für den Spannungsbogen von Mode und Sport, von Aktivität und Entspannung. Ein aktiver Lifestyle und sportliche Herausforderungen stehen im Fokus der dynamischen Kollektionen. Funktionale Styles, hohe Performance und ambitionierte Fashion verschmelzen zu einer unverwechselbaren Aussage.
Katjes acquires majority stake in Bogner
In a significant development for the German fashion industry, Katjes International GmbH & Co. KG, the investment arm of the confectionery company, has acquired a 60 percent majority stake in Munich-based clothing supplier, Bogner. The announcement, made by Bogner on Friday, confirms that the Bogner family will retain a 40 percent share in the...
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Bogner Fall/Winter Campaign 2025
This season, BOGNER ventures into new spheres with a spirit of bold exploration. Uncharted terrain unfolds within crisp glacial clarity, the thrill of untouched powder underfoot, the power of performance, and the presence of BOGNER icons ever at hand. Sleek. Steadfast. A journey into understated luxury, where design meets boundless creativity....
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Bogner MD to step down, seeks 'strong partners' to back global growth
The managing director of German clothing retailer Willy Bogner GmbH, Gerrit Schneider, is set to leave the company as it begins seeking out "strong partners" to continue investing in growth. Schneider is leaving the Munich-based clothing retailer at the end of the year to "take on a new position in another company", later revealed to be kitchen...
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Bogner opens first standalone concept store in UK
German sports label Bogner has announced the opening of its first standalone store in the UK, in partnership with activity company The Bergladen Group. Over the span of five-storeys, and located in the centre of London’s Mayfair district, the Bogner store houses a curated selection of seasonal collections, including a variety of attire and...
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Bogner posts 36 percent sales growth
Bogner, the Munich-based lifestyle and luxury sports fashion company, recorded sales of 166.3 million euros, up 36 percent for the year to March 31, 2022 and above pre-Covid levels of 163 million euros. With an EBITDA of 19.4 million euros, Bogner exceeded its own forecast, while EBIT totaled 11 million euros. “The result clearly exceeds our own...
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Bogner: 'On our way to a new era'
The Bogner brand has stood for sport, fashion and luxury since 1932. It cannot be separated from its owners, Willy and Sonia Bogner, who have positioned Bogner for success all over the world. Now, for the first time in the family-owned company’s history, an outsider has taken leadership within the company. Alexander Wirth was appointed CEO in...
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Willy Bogner successor named
New York - Alexander Wirth has been named COO and Deputy CEO of German ski and sportswear brand Bogner. Wirth, who is the former director of Ralph Lauren Germany will be joining Bogner in the newly created COO position in January 2016. After a handover period, he will be taking over the role of CEO from Willy Bogner. In addition to his position...
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