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Key Numbers - How much money Milan Fashion Week makes

By Vivian Hendriksz


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With London Fashion Week Spring/Summer 2017 slowly drawing to a close Tuesday evening, the international fashion industry shifts its attention to Italy for the start of Milan Fashion Week.

FashionUnited previously shared how much money bothNew York Fashion Week and London Fashion Week generates and now shines a light on the financial impact Milan Fashion Week has on the city. The bi-annual fashion showcase is said to generate approximately 12.3 million euros income for the city. In total, Milan Fashion Week brings in 50.5 million euros per season.

Key Number for Milan Fashion Week

  • Unique visitors: 22.500
  • Total income: 50.5 million euros
  • City Income: 12.3 million euros
  • Business Income: 37.7 million euros
  • Venue Income: 7 million euros
  • Restaurant Income: 16.5 million euros
  • Retail Income: 16 million euros
  • Accommodation Income: 11 million euros
  • Average visitor spend: 1.941 euros

According to FashionUnited's calculations, the city of Milan receieves 12.3 million euros from each bi-annual fashion week - which is substainally less than its counterparts London and New York. This in part can be attributed to the difference in unique visitors. However the visitors who do attend Milan Fashion Week spend more on average than those who visit Berlin Fashion Week or Sao Paulo Fashion for example.

Are you interested in reading more on what each global city makes from hosting a Fashion Week? Then click here to read our full report.

Milan Fashion Week SS17 is set to kick off on Wednesday, September 21 and will run until Monday, September 26. Designers set to show on schedule include Philipp Plein, Gucci, Moschino, Giorgio Armani, Moschino, Versace, Jil Sander, Salvatore Ferragamo and Missoni.

Photo: Prada, Cavalli, Gucci AW16, Camera Nazionale della Moda Italiana website

London Fashion Week
Milan Fashion Week