- Danielle Wightman-Stone |
Trade show Pure London has announced that it is adding a ‘footwear destination’ at the forthcoming July edition of the show with a dedicated area on the upstairs floor.
Taking place at London Olympia from July 23-25, Pure London has stated that the footwear and accessory hall is set to be “one of the best offerings yet for buyings” as a host of international brands confirm attendance.
Returning brands include Birkenstock, which is set to showcase its latest spring/summer 2018 collection in a 430 square foot stand, alongside Nero Giardini, Alpe, Anuschka, Saz, Unisa and Yull London.
Footwear brands set to make their Pure London debut include Swedish brand Kitty Clogs, which offers handcrafted clogs, US brand Betty Page, and Holster, one of the world’s leading footwear brands based at Noosa Beach, Australia, which offers jelly footwear and espadrilles, as well as bags and trainers. Established Spanish brand Alma en Pena are also showing in the UK for the first time.
The premium curated section will feature debut brand Mashizan, a Malaysian luxe brand of women’s shoes catering to sophisticated, fashion-forward women, alongside returning brands Arche, Audley, Lola Cruz, Pretty Ballerinas and Romanian designer Lutta.
There are also new brands set to showcase in the Accessories Hall including Italian bag brand Mandarina Duck and Mexican accessories brand Tea and Tequila, while Spanish brand PD Paola will launch its collection of elegant, contemporary jewellery.
Also, making its Pure London debut is Danish hat company Bronte, as well as Australian leatherworks company Volo, which offers simple yet beautiful leather products.
Gloria Sandrucci, event manager of Pure London Footwear and Accessories said: “The curated footwear and accessory edit for SS18 is exciting and fresh. I am very pleased that Footwear this season will be a Destination Area at Pure London with a proper sense of community located entirely upstairs. The section has also increased and will offer a great mix of international and British brands, many of whom are exclusively showcasing at Pure London.”
Pure London takes place from July 23-25 at London Olympia.
Images: courtesy of Pure London
- Don-Alvin Adegeest |
OPINION Pitti peacocks aside, the biannual fair Pitti Imagine for menswear is a tradeshow for reliable fashion.
Overheard from many a buyer's lips, the 'newsness' factor remains something of a lesser presence amongst the cavernous buildings housing swathes of brands, designers and products.
Many booths are filled with the same brands, who return season after season to the same location, showcasing collections that are consistent and steady, but not so bold in the arena of directional fashion. But, they are likely decent business partners for the international stores who stock them, highlighting the fact that fairs are good for business too.
Pitti is good for public relations
Pitti, of course, is a marvelous exercise in pr. The Cornaliani agent sums it up as relationship building. Much ado about meeting, greeting, and discussing the industry at large. Less so about writing orders.
Some brands cement their presence without any product, focusing only on image. Italian shoe brand Premiata, for example, have only one pair of shoes on display, flatpacked in plastic, decorating their entry. Buyers are instead directed to their showroom, perhaps later in the season. Other brands, like Italian lifestyle connoisseur Brunello Cucinelli, have created entire worlds to showcase their brand - foliage, statues and art included.
Less hysterical this time are the chaps dressed-up, expertly camera-ready for the many street style photographers that stand outside the fair's entry. Perhaps because menswear has now become so important, there is a real sense of commerciality and financial focus.
Companies like Canada Goose, Herno and PT01 are showing customers how important they are to the menswear mix. With new product categories on offer, there is a sense of healthy expansion, not of the 'nobody is buying' vibe from a few seasons ago.
Perhaps that is the newness, buying brands that are already familiar to us, who's products we know and trust.
Photo credit: Pitti Uomo, Don-Alvin Adegeest
- Vivian Hendriksz |
Bread & Butter By Zalando is set to return to Berlin this September under its new theme ‘Bold’ following its successful debut edition last fall. The former fashion trade fair, which was previously acquired by online giant Zalando and transformed into a consumer-facing festival, is set to run from September 1 to 3, 2017 at Arena Berlin, Germany.
The three-day event is set to bring together fashion, music and food and will feature leading brands such as Adidas, Converse, Fila, Topshop and Nike. Visitors attending B&&B 2017 can expect to see the upcoming fall/winter 2017 collections from over 40 fashion brands which will be spread across three different zones: fashion, urban and active. In addition, the new location offers brands more room to feature interactive brand activities, such as customisation workshops, sports lessons or augmented-reality experiences.
Bread & Butter by Zalando hosted a sneak preview of its upcoming edition at the Artist Hall in Berlin earlier this week, which saw the likes of Dame Vivienne Westwood, Adwoa Aboah and Aitor Throup attend. During the preview, Cartsen Hendrich, Vice President of Brand Marketing at Zalando shared some of the upcoming plans for Bread & Bread by Zalando and its new concept ‘Bold.’ During a panel discussion with creative industries leaders like Erika Bowes, Fergus Purcell and MikeQ, they discussed what it means to be bold and how to be disruptive in a global sense.
The concept of ‘Bold’ also includes a new innovative approach to make the catwalk shows at the event more accessible to the public in order to ensure brands share the experience first hand with their audience. Expect to see catwalk shows from the likes of The Couples, Topshop and G-Star in a new fashion show area outside of the arena. In line with the see now, buy now theme, visitors will be able to purchase most of the items shown directly following the catwalk shows online at Zalando using a new shop solution featuring RFID developed by the online giant.
"The current global Zeitgeist calls for a new, honest, action-driven response," said Carsten Hendrich, VP Brand Marketing Zalando at the preview. “Therefore this year Bread & Butter is influenced by the motto ‘Bold’ giving a stage to new ideas, fearless opinions and daring looks that stand out from the crowd. Celebrating the various facets that the fashion world has to offer and paying tribute to courage, character and individuality to inspire everyone to go for ‘Bold’.”
Photos: Courtesy of Bread & Butter By Zalando
- Joanna Mania |
INTERACTIVE MAP It´s almost there - the 92nd edition of Pitti Uomo, one of the most recognizable Italian menswear fashion fairs is about to kick off. This year’s edition takes places between June 13 and 16 and is expected to attract over 30.000 visitors from across the globe.
A total of 1,220 menswear brands is set to present their Spring/Summer collections for 2018 across 60,000 square meters of exhibition space at the Fortezza da Basso, with nearly half of all the brands coming from outside of the Italian market.
In order to make your visit to Pitti Uomo as smooth as possible - or for those who may be skipping the trade fair for one season, FashionUnited has gathered the most exciting events of the Florence-based event is one place. Scroll down to explore our interactive map.
Click on 'Start Exploring' and continue by following the arrows, or discover more by simply clicking on the location.
Pitti Uomo is a part of Pitti Immagine, an Italian company specialized in production of international fairs and promotional events focussing mainly on the high quality Italian and international fashion. Created in 1972, Pitti Uomo takes place biannually. The next, 93rd edition, will take place in January 2018 in Florence.
- Esther Hut |
Amsterdam - Sneakerness is a real Walhalla for all sneaker lovers. Europe's biggest sneaker conference returned to the capital of the Netherlands once more for its seventh edition. Taking place at the Kromhouthal, the event welcomed international brands, independent sneaker retailers, brands, private sellers and collectors from across Europe, marking it largest event to date. In total, nearly 9,000 sneaker heads visited the event, which ran from June 3 to 4, which is 3,000 more than its previous edition.
15 European stores were present at the event with their own dedicated stand, ranging from France, Germany, Switzerland and well as newcomer Poland. In addition to stores, 140 private sellers who represent some of the world's biggest collectors were present with their own stands in Sneakerness Amsterdam.
According to Marketing Manager Matthijs van der Meulen, the event also attracted a broader audience this year. "You still have the sneaker freaks who are waiting outside the shop first thing in the morning to score that one exclusive pair, but this year we also saw visitors who were attending the event for the first time and curious about the sneakers and the event itself."
In addition to scoring a new pair of kicks, visitors could also in listen on a number of panel discussions between designers, collectors, and vloggers or visit the Sneaker Art Gallery.
Unique sneakers from Sunika sneaker shop in Amsterdam.
The most expensive pair of sneakers present at the event were the Nike Air Mag. Also known as the 'self-shrinking sneaker' from the film classic 'Back to the Future', the sneakers drew a big crowd. The price tag: 60,000 euros.
There was also sneaker jewelry for the real die hard fans.
Sneakerness takes place once a year in Amsterdam. The traveling conference already took place in Düsseldorf and Zurich earlier this year and is set to move on to Berlin, Cologne, Warsaw, and Paris.
The first edition of Sneakerness took place in Switzerland back in 2008 and was organized by a small group of sneaker lovers. Since then the consumer fair has grown to become one of the most important events for the European sneaker and footwear industry.
- Vivian Hendriksz |
Fashion designer Pam Hogg has been named as Pure London’s keynote speaker for its upcoming show in July. Hogg is set to share her unique insights, unorthodox design processes and experience with trade fair attendees at Olympia on July 23, 2017.
A graduate of the Glasgow School of Art and the Royal College of Art, Hogg career in the industry spans more than 30 years. Her Bowei-esque designs have gain high praised from both artists, musicians and the fashion industry alike, which contributed to her being awarded an honorary doctorate from Glasgow University for her contribution to fashion.
“We are incredibly excited to welcome Dr Pam Hogg as this season’s keynote speaker at Pure,” commented Julie Driscoll, Portfolio Director for Pure London. “Over the last 30 years Pam has been a creative force within the industry, never conforming and always pushing the boundaries. She is much loved and admired and a fabulous ranconteur. Her talk is definitely not to be missed.”
Set to follow in the footsteps of former keynote speakers Alexandra Shulman, editor-in-chief for British Vogue, Hogg joins Pure London’s line up of more than 30 speakers across three days. Other speakers set to speak at Pure include Matthew Blakemore, CEO of Looks Good on Me, Dessy Tsolova, Founder and CEO at Utelier.com, and Nichole de Carle, Lecturer at London College of Fashion for Activewear, Lingerie and Swimwear Design, as well as Sara Maggioni, Director of Retail and Buying at WGSN.
The next edition of Pure London is set to run from July 23 to 25 at London Olympia and will present over 800 brands across womenswear, menswear, young fashion, athleisure, footwear and accessories.
Photo: Courtesy of Pure London
- FashionUnited |
This year’s edition of White Gallery London - an international trade event focussing on bridal fashion - held on the 14-16 May 2017 showcased a premium selection of high-end bridal wear and bridal accessories including shoes, jewelry, veils as well as occasionwear for men and woman.
Visiting retailers had a chance to preview 2018 collections of over 70 British and international designers. Next to lined up exhibitors, the program of the event offered numerous runway shows and thematic talks. To get a glimpse of a catwalk shows scroll down.
On the catwalk: Alan Hannah Collection 2018
On the catwalk: Savin London Collection 2018
On the catwalk: Sassi Holford Collection 2018
British Talents Show
The 8th edition of White Gallery London was held at Battersea Evolution in Battersea Park in London.
Photo credits: White Gallery London
- Danielle Wightman-Stone |
Igedo has confirmed that a new footwear and accessories trade show, Gallery Shoes will launch in Düsseldorf this August and will feature more than 400 labels.
Taking place from August 27-29 at Areal Böhler in Düsseldorf, Gallery Shoes will work in a similar way to its fashion sister event Gallery and will be divided into sections - premium, contemporary, urban, comfort and kids. Which project director Ulrike Kähler explained was planned to make Gallery Shoes “a competent, expressive and international trade show platform”.
Organisers hope that the trade show will offer a “fresh vibe” and a new start in Düsseldorf for the international shoe business with a “focus on orders”. With between 8,000 and 10,000 international visitors from Northern, Central and Eastern Europe expected to attend.
The trade show has around 113,000 square foot of space and can cater for 500 labels, and for its first edition Igedo confirmed that it already had 400 confirmed including brands from the UK, Germany, France, the Netherlands, Scandinavia, Italy, Spain, Austria, Poland, Portugal, Romania, Switzerland, Turkey and Croatia.
Gallery Shoes trade show to launch in August
Confirmed brands in the premium area includes Abro, billi bi Copenhagen, Calvin Klein, Candice Cooper, Chie Mihara, Floris van Bommel, Fred de la Bretoniere, G.H. Bass, Hundred 100, Juicy Couture, Karl Lagerfeld, Katy Perry Collection, Lola Cruz, Pertini, Primabase and RAS.
There is also a host of agencies exhibiting including Agentur de Silvio, Butz and Krum, Landen and Landen, Oderlounge Fashion and Shoe Mission Germany, as well as top agents like Gabi Heininger, Ingrid Höing, Evelyn Muth and Marc Zimmermann.
The Contemporary and Urban zone, the largest area of Gallery Shoes, will cover three merging halls in the venue, and will include brands such as Jeffrey Campbell, KanagRoos, Vagabond, Jack and Jones Footwear, Buffalo, and Tamaris.
The Comfort zone will have an adjoining outdoor area for its brands to showcase, which include Berkemann, Briggs, Bonova, Christian Dietz, Fidelio, Finn Comfort, Ganter, Jomos, Manz, PieSanto, Semler, Ströber and Vital. While yhe Kids Zone will sit directly opposite the Contemporary and Urban section and will feature brands Akido Kids, Froddo, Jochie and Freaks, Moschino Kids, Naturino, Pinocchio, and Unisa Kids.
The shoe collections will be complimented by bags and accessories brands.
Gallery Shoes in August will be followed by two events in 2018, the first being from March 11-13 and from September 2-4.
Images: courtesy of Gallery Shoes
- Don-Alvin Adegeest |
Tommy Hilfiger is returning to Pitti Uomo's 92nd edition, the men's fashion tradeshow destination in Italy. From June 13-16, Florence will welcome back both Tommy Hilfiger, who showed last January at Pitti Uomo '91, as well as Sir Paul Smith.
With the action taking place both inside and outside the walls of Fortezza da Basso, the designers will present their Spring / Summer 2018 Hilfiger Edition and PS collection by Paul Smith at the fair this season.
Tommy Hilfiger will show in the Ottogonal Hall and present a 'Store of the Future', a retail project that aims to digitize the brand stores in the next two years following the 'Digital show-room' introduced in Florence six months ago.
PS by Paul Smith will be showcased in the Pavilion of the Gravel, in addition to the Spring Summer 2018 collection also being shown during a Fortress event.
Photo credit: @TommyHilfiger, Pitti Uomo 91
- Kristopher Fraser |
Cindy Bellamy of Aarvee Denims and Imports Ltd. shows us what the major styles and materials are in denim this season at New York Kingpins. Kingpins is one of the biggest denim tradeshows in the world, with shows also taking place in Amsterdam and Hong Kong. In this video, Bellamy takes us through fabrics, discusses the inspiration taking from 80s and 90s trends and shows us natural denim.
Some of Aarvee’s most popular pieces include their outerwear and denim jackets due to the revival in Western and trucker style jackets. It’s all about the stretch this season too. Above all else, remember to never underestimate the power of a good mood board.
Also read our Report: Sustainability the hot topic at New York Kingpins tradeshow