Diesel named official style partner of AC Milan

Italian lifestyle brand Diesel has been named the official style partner of Italian football club AC Milan. The fashion retailer has signed a new 3 year partnership which will see Diesel dressing the AC Milan team "off-field." The partnership extends to all activities the AC Milan team is set to undertake across the globe.

"This is a long-time dream coming to life, for me, for my family, for Diesel," said Renzo Rosso, co-founder of Diesel in a statement. "The extraordinary journeys of Diesel and AC Milan are intrinsically linked: we are two major Italian players, iconic, similar in spirit, with global resonance, and we are teaming up around a dream of pride, passion and bravery...We want to make this collaboration unique, fueled with irony, innovation and modernity."

The new agreement with Diesel is also said to be part of a "strategic partnership to reach out to the younger market, following the path of other top European clubs," added Barbara Berlusconi, daughter of Silvio Berlusconi, CEO and Vice-President of AC Milan. "I grew up with the red and black colours. I’ve always felt they were like a second skin. They’ve become my passion – the same passion that has driven AC Milan and Diesel to set up this partnership," she added.

Image: Diesel