Driving sustainability: A look inside the Tommy Hilfiger denim centre

AMSTERDAM - Once the elephant in the room that nobody wanted to talk about, sustainability is now firmly at the forefront of the fashion world, with brands focusing more and more on initiatives to improve their production chains and build a greener industry. Tommy Hilfiger is no exception. Last week, the American heritage brand announced its plans for a new line of 100 percent sustainable denim, so, naturally, FashionUnited jumped at the opportunity to take a tour around the Tommy Hilfiger denim centre, located at the PVH HQ in Houthavens, Amsterdam, where the brand is pushing its sustainable denim initiative.